My Lords, Amendment 3 calls for a review of the effects of online gambling adverts shown to children before the 9 pm watershed. Our amendment calls on the Secretary of State to conduct an investigation into whether there are sufficient controls, and report back to Parliament.
Our amendment recognises that the world of gambling adverts has changed dramatically since the 2005 Act, which gave exemptions to adverts for betting on televised sporting events and for bingo. Since then, televised sports coverage has multiplied so that it is now possible to watch sports programmes 24 hours a day, seven days a week. This has coincided with the massive growth in online gambling, so rather than place a bet in a betting shop on the outcome of a race or a match, gambling is now carried out at home. It is instant, compulsive and has become more complex. It is no longer enough to bet on the outcome of a game, you are now encouraged to bet on the first no-ball, the first corner, the first goal scorer and so on. This has been fuelled by the growth of spread betting with high stakes and winnings, but also potentially high losses.
As we have already identified, these days, viewers of televised sporting events are bombarded with betting adverts in the commercial breaks, with all kinds of tempting, and often misleading, offers for correctly predicting the run of play and the outcome. They capitalise on viewers’ excitement and emotion in the moment.
Equally, in 2005, I do not think that anyone predicted the rise of online bingo. In its original form, bingo had a strong social aspect, providing a safe community activity, particularly for women, in predominantly working-class areas. However, online bingo has none of these attributes: it is solitary, repetitive and addictive. It is not surprising to discover that most online bingo adverts are on daytime TV, targeting those who are home alone.
There is a third development which was also not anticipated, which is the rise of gambling adverts throughout the day on social media and music websites, which by their very nature are targeting a younger audience. We know that gambling adverts are profitable and increasingly prolific. For example, between 2005 and 2012, while the total number of TV adverts almost doubled, over the same period the number of gambling adverts increased eightfold to more than 4% of the total adverts shown. It may be that a more general review of the regulation of these adverts is necessary, but our amendment seeks to address one aspect of particular concern, which is the exposure of children to these ads before the 9 pm watershed.
Of course, these adverts are not specifically targeted at children, and there are codes of practice that prevent adverts seeking to exploit young people or appealing to children. However, this is not the point. The fact is that children are being increasingly exposed to remote gambling adverts as they watch TV sport or daytime TV, or listen to music channels. We know that children will often be accessing these programmes without their parents being present, and we know that children are more computer savvy than their parents and can therefore be tempted to find ways to participate in these betting opportunities. We also know from other studies how susceptible children can be to adverts, which is why there are already restrictions on other adverts before 9 pm.
Following Committee, the Minister wrote to us on this issue and I am grateful to him for the letter. He referred us to an Ofcom report published in November last year and went on to say that its research suggests that the current arrangements are working well. I have to say to the Minister that I have looked at the report and it was far from reassuring. Instead, it showed that since 2005 children’s exposure to gambling ads has increased by 272%, whereby in 2012 there were 1.8 billion views of these ads by children. Moreover, in 2012 children were exposed to more than 8% of all the lottery and scratchcard ads on music channels. I could quote more examples but the point is that I do not see anything in that Ofcom report that suggests that these statistics are acceptable.
The truth is that we do not know the extent to which children are influenced by these ads but we know that sports, bingo and social media ads are multiplying and becoming more sophisticated. This is why our amendment calls on the Secretary of State to initiate an investigation into the impact of these adverts on children and report to Parliament on her findings. We were therefore pleased to read at the weekend that the Secretary of State has now accepted the need to look again at the regulation of gambling advertising with the aim of providing better protection for children and the vulnerable. We were also pleased to receive yesterday a letter from the Minister confirming that an independent review will now be carried out, with the aim of implementing any changes in the autumn of this year.
It would therefore be helpful if the noble Lord could confirm today who will be involved in this review and who will make the ultimate recommendations to the Secretary of State. Can he also confirm whether the review will be underpinned by an open consultation? Can he reassure the House that Parliament will have the ultimate say on the proposals? Can he confirm the projected timetable for this review if it is anticipated that the changes will be implemented in the autumn?
It is in all our interests that we understand, while there is still time to act, whether these ads are encouraging a gambling culture among children. I hope that the noble Lord is able to reassure us that the Government are now prepared to take this issue seriously and have a robust and accountable review process in place. I look forward to his response on this matter.
My Lords, my motives in speaking to this amendment are entirely about probing further. I appreciated much of what the noble Baroness had to say about the opposition amendment and I am massively impressed by the growing consensus between the two Front Benches as the evening draws on.
However, the nature of the amendment is much narrower in scope than the review that the Secretary of State has promised. I am a little concerned about the sudden switch that has taken place. The noble Baroness referred to the letter of 22 January from my noble friend, as compared to the most recent letter of 3 March. There has been quite a turnaround, and we had the article from the Secretary of State in the Sunday Times last weekend. What concerns me is that this or any inquiry has to be firmly rooted in the evidence. I absolutely share what the noble Baroness had to say about the importance of child protection and the exposure of children to these gambling adverts but I do not want us to engage in some kind of moral panic when it comes to advertising to adults.
Gambling and the activities that take place, whether in casinos or remotely, are legitimate and it is legitimate to advertise them. Unless there a clearly established connection between advertising and problem gambling—from the research so far, it does not appear to be a major factor—I hope that this debate will be devoted largely to looking at the impact on children. There probably are conflicting views on the nature of the Ofcom evidence: the Advertising Association seems to be saying that only 42 seconds of advertising out of nearly 17 hours spent watching television each week is seen by 10 to 15 year-olds. I do not know whether that is the case or whether the figures that the noble Baroness, Lady Jones, cited are correct. If there is an issue here, we should definitely explore it. From his letter, I know that the Minister will clearly respond positively.
However, I am concerned, particularly when the Secretary of State makes a statement referring to a 600% increase in gambling advertising. I am not a mathematician; in fact, I am virtually innumerate but I know that if you use percentages such as that it can sometimes be from a very low base. Let us face it, between 2006 and now, remote gambling of the kind that is advertised so heavily has grown hugely as an industry, and it is hardly surprising that gambling advertising of that nature has increased in that period.
All that I am saying is that I hope that when the Secretary of State commissions this inquiry, questions of the kind being asked by the noble Baroness will be answered. I also hope that those answers will be firmly rooted in evidence and that we do not just rush to condemn gambling advertising per se, when what we are really after is the impact on the under-18s.
I thank my noble friend the Minister for that introduction to the SI. As he will be aware, I am in general a strong supporter of arts and entertainment deregulation. A little over a year ago we were celebrating the success of a five-year campaign to deregulate the performance of live music in small venues under the Licensing Act, dating back to the recommendations of the Live Music Forum of 2007 with the passing of the Live Music Act. That success was a tribute to a great many individuals, and not least to the strong co-operation between the DCMS itself and Ministers and officials.
UK Music, which with help from the Musicians’ Union and others helped to push through the Live Music Act, believes that the new legislation has the potential to create a major economic impact, with thousands of musicians who can add to the £1.5 billion currently earned by the live music sector. I was delighted that the MU published a live music kit when the Act came into force that is a comprehensive guide to hosting and promoting live music.
The key now is to ensure that there is an accurate way to measure the economic and creative impact of the new Act. Research commissioned by UK Music will help to provide some of these answers. The creative and artistic benefits of the new Act will take time to work through the system, but I hope that in a year or so no one who loves music, and live music in particular, will be able to argue that deregulating the performance of live music has been anything but good for the grass-roots scene, and indeed for the community as a whole. I very much hope, therefore, that the same will be true in other areas of deregulation of entertainment.
While the Live Music Bill was going through, as the Minister has explained the Government themselves published their own deregulation proposals in September 2011. The proposal was to deregulate all regulated entertainment of a similar description to live music, recorded music or dance and entertainment before audiences of over 5,000, except boxing, wrestling and adult entertainment. That meant that between 8 am and 11 pm most performances of a play, exhibitions of a film, indoor sporting events and so on would be exempt from Licensing Act regulation. The aim of the proposals, in the words of the consultation, was to,
“improve the quality of life for all through cultural and sporting activities, support the pursuit of excellence, and champion the tourism, creative and leisure industries”.
Those are all extremely important aims.
In seeking to reduce the overall burden of regulation faced by smaller organisations, the Government also wished to encourage the performance of music, dance and sport and to encourage community creativity and expression—all much to be desired. In most cases, as the Minister said today, the consultation rightly asserted that adequate protections against potential problems were already provided by existing legislation, such as the Environmental Protection Act 1990, the Anti-social Behaviour Act 2003 and the Noise Act 1996. As the Minister also stated, licence conditions would still apply and be used for premises licensed to sell alcohol. The threat and use of review powers under the Licensing Act 2003 will provide sufficient protection to communities.
The consultation sought views on the proposed regulation of capacity under 500, but mentioned that the police preferred a 499 limit. We all recognised that these were, to say the least, very radical deregulatory proposals. If implemented they would have had a significant effect and in some cases unintended consequences. Although I am in favour generally of deregulation, I am glad to say that rather less radical views prevailed. Following the end of the consultation, as my noble friend said, the Government, in January 2013, published their response and proposals. They proposed deregulating these events between 8 am and 11 pm for those hosted by local authorities and educational establishments, and for others, in the case of an audience of up to 500, except for indoor sporting events, where the audience is limited to 1,000, and films, where partial regulation will continue to ensure age classification.
As the Minister described, I am delighted that we now have before us the draft SI, which implements that proposal, which I wholly support. However, clearly the DCMS is still not a boxing, martial arts or wrestling fan—they remain regulated. Greco-Roman wrestling at first was going to be exempt but now seems caught up in continuing regulation. Is that correct? Can the Minister give the Committee some explanatory background to this distinction?
The consultation response in January also said that the audience limit for exemptions under the Live Music Act will be raised to 500, which was great news. I hope my noble friend can tell us when we can expect that change to be introduced and what mechanism will be used to effect the change in the provisions of the Live Music Act. What other consequential changes arising from the policy announcement in January will need to be made and by what mechanism will they be made? I look forward to the Minister’s reply.
My Lords, I thank the Minister for his very helpful explanation of the background to this order. I also make it clear from the outset that we very much support the intention set out in the order. The local licensing of community arts, sports and music events has been too complicated for far too long. That is why we were also pleased to support the Private Member’s Bill of the noble Lord, Lord Clement-Jones. I am pleased to be able to commend him in person on his move.
There is no doubt at all that the Live Music Act sent a strong message of encouragement to local artists and musicians who were finding it impossible to find a venue to perform in and that it has gone a great way to alleviate that problem. However, that highlights the fact that this order tackles only a small part of a complicated local licensing arrangement that has made life difficult for performers and community organisations alike.
Obviously, by its very nature, secondary legislation tends to be implemented on a rather piecemeal basis, but it would be helpful to know how this fits into the grander plan to update the licensing laws and the rules governing local live performances, building perhaps on the question asked by the noble Lord, Lord Clement-Jones. Can the Minister shed a little more light on the review of film performances, which are not included in this order but which I understand are still under consideration? In other words, can the Minister clarify what further measures will be presented before this House in due course as part of the bigger review of the licensing arrangements and where the details of that can be found?