Internet: Copycat Websites

Lord Campbell-Savours Excerpts

Thursday 21st November 2013 Lords Chamber

[Lord Wallace of Saltaire]

My Lords, I spent some time on Tuesday afternoon looking at some of these sites. I confirm I had not realised—no doubt a number of noble Lords have not realised—that the first two or three sites to come up on the list are sponsored ads, which is indicated in very, very small print. In all cases, the top site of the non-sponsored ads was the gov.uk website. I also checked a number of the sponsored ads, which are extremely well designed. They all say that they are not an official website, but it is quite easy if you are in a hurry to miss that paragraph. Perhaps I should add that Transport for London also suffers from this if you are paying your congestion charge. I suspect that one or two noble Lords have paid more than they should for their congestion charge on one or two occasions.

[Lord Campbell-Savours (Lab)]

My Lords, if that be the case, what can the Government do about it?

[Lord Wallace of Saltaire]

My Lords, the Government could pay, as the noble Lord, Lord Brabazon, suggested, which perhaps would drive up the cost of sponsored ads—or perhaps they could intervene and forbid search engines from carrying sponsored ads in that place. I think that we would be hesitant to do that. The Government are in constant dialogue with Google. We look at these sites and check on the number of complaints—and after agreement with Google a number of these sites have been removed. The subtle design of them clearly is improving.