Gambling Advertising

Lord Bishop of St Albans Excerpts

Thursday 3rd May 2018 Lords Chamber

Asked by

[The Lord Bishop of St Albans]

To ask Her Majesty’s Government what assessment they have made of the impact of levels of gambling advertising.

[The Parliamentary Under-Secretary of State, Department for Digital, Culture, Media and Sport (Lord Ashton of Hyde) (Con)]

My Lords, a major survey of evidence in 2014 found that the impact of advertising on problem gambling was likely to be rather small, although further research was required. The Government sought further evidence on gambling advertising as part of our review of gaming machines and social responsibility measures. There are strict controls on the content of gambling advertising. It must not be targeted at children. The consultation outlined a package of measures to help strengthen existing protections and fill gaps in evidence. We will publish our response in due course.

[The Lord Bishop of St Albans]

My Lords, according to the Gambling Commission more than 300,000 children are gambling each week. That is more than the number who drink alcohol, smoke or take illicit drugs. Yet, despite this, we have unlimited adverts during sporting events and many more online and on social media. The number of gambling adverts aimed at children tripled between 2005 and 2012. Does the Minister agree that it is an unacceptable risk to expose our children to this barrage of advertising when we have no firm grasp of its impact? Will he step in and regulate?

[Lord Ashton of Hyde]

The right reverend Prelate’s phrase that we have no grasp on it is pertinent—as I said, the evidence is limited. We are looking for more evidence, as is GambleAware at the moment. The protections are strong. No advertising that targets children is allowed, and that applies online and offline. When we publish the response to the consultation, it will be one of the things that we outline, and noble Lords will be able to see what our response was. We are very aware of our lack of evidence. We want to concentrate on protections for the vulnerable, particularly children.