Lord Alton of Liverpool
Main Page: Lord Alton of Liverpool (Crossbench - Life peer)Consumer Rights Bill
Lord Alton of Liverpool ExcerptsPromotional activities by sellers in the high cost consumer credit marketPromotional activities by sellers in the high cost consumer credit market
Where a lender in the high cost consumer credit market is selling a service which may only be purchased by a consumer aged 18 years or more, public communications about that service, including promotional material and any promotional activities, shall not be targeted at people below the age of 18.”
Lord Alton of Liverpool (CB)
My Lords, in moving Amendment 102 I am returning to an issue which I raised at Second Reading. I tabled this amendment just before the Summer Recess, which seems a long time ago, but it has lost none of its topicality or, I would argue, its importance.
Amendment 102 is designed to address promotional activities by sellers in the high cost consumer credit market, an issue that I know is of widespread concern in your Lordships’ House and outside it. My amendment complements those which follow in this group and which I also support. It requires anyone selling their services in the high cost consumer credit market to behave in a specific way: that is, they must ensure that if their service is only purchasable by a consumer aged 18 years or over, it must be communicated in a responsible way such that any promotional material or activity is not targeted at people below the age of 18. In simple terms, the aim of my amendment is to ensure that children are protected from advertising for high cost loans which is both ill suited for children and corrosive in the impact it has upon parents and families as a whole.
This amendment should be seen as part of a suite of measures, alongside Amendments 105B and 105C, to protect vulnerable consumers, although I find the term “consumer” sometimes makes it easier for us to forget that these consumers are families, many of whom are struggling already without the added pressure of intrusive and inappropriate advertising. Debt is an awful blight on families and communities that often are struggling to survive. Certainly in neighbourhoods in the city I once had the privilege to represent in another place—the City of Liverpool—I encountered this frequently over the years. Debt destroys relationships and it can trap large numbers of people.
Sad to say, we are not doing enough, or anything like enough, to educate the generations who will follow us about the management of money. When payday loans are increasingly seen as a normal means of money management then we have a serious problem. This is not scaremongering. In September, the Children’s Society published a report entitled Playday not Payday, which I commend to all noble Lords. Among the headline findings from the report, which I am sure many other noble Lords will refer to in supporting amendments, it states that 61% of parents surveyed believe that seeing payday loan advertisements makes children assume that these are a normal way to manage money. In addition, 72% of children aged 13 to 17 said that they had seen at least one payday loan advertisement in the preceding week; more than two-thirds—68%—said that they had seen at least one on television.
The Children’s Society and the StepChange Debt Charity have provided some very useful information for today’s debate. For instance, in a note circulated to noble Lords, they make the point that 80% of payday loan ads are shown before the watershed. Their research found that more than half of children said that they had seen payday loan ads often or all the time, with 21% saying their school taught them about debt and money management—but therefore that four out of five do not. Playday not Payday discovered that more than half of children aged 13 to 17 recognised at least three payday loan companies, with 93% recognising at least one such company. Some 74% of parents thought that payday loan ads should be banned from television and radio before the watershed, and one-third of children aged 13 to 17 described payday loan ads as fun, tempting or exciting; those children were considerably more likely to say that they would use a payday loan. The Children’s Society says:
“Far from being an inevitable knock-on effect of successful marketing to adults, there is evidence to suggest that children exposed to particularly suggestive loan adverts are then asking and pressuring their parents to take out a loan to pay for things which they have not been allowed”.
Its polling found that parents who had used a payday loan in the past were significantly more likely to say that their children had suggested that they take out a payday loan.
Another organisation, Christians Against Poverty—CAP—a national charity seeking to lift people out of debt and poverty by providing debt help and money management courses, found in a 2013 survey that 20% of its clients had taken out payday loans. When taking out the loan, 61% were asked nothing about their income, 85% nothing about expenditure and 63% nothing about their work status; 77% used their payday loan to buy food.
At Second Reading I referred to The Debt Trap: Exposing the Impact of Problem Debt on Children, another Children’s Society report, published in May this year. I want to remind noble Lords of some of the report’s findings. Families trapped in problem debt are more than twice as likely to argue about money problems, leading to stress on family relationships and causing emotional distress for children. Evidence suggests that problem debt can lead to children facing difficulty in school. Problem debt can also have a profound impact on children’s ability to engage in social activities.
I am not trying to browbeat the Committee but to drive home how important it is that we do something about the current situation. Children—who certainly consume what they see even if they are not able to purchase the service—are not an acceptable market for payday loan advertising. Additionally, these children will one day be consumers in the sense that they will be able to purchase the services they have been exposed to, once they reach the age of 18. The recent Children’s Society report to which I referred earlier would seem to indicate that the normalisation of payday loans as a means of borrowing is already beginning to happen, with 30% of parents aged 18 to 24 describing them as an acceptable means of managing day-to-day expenses—significantly more than older parents.
Developing responsible attitudes towards money must begin at an early age but this becomes much more difficult when a rising generation of younger parents are already influenced by the lure of high-cost credit. My amendment aims to begin the process of nullifying that problem by requiring a greater degree of responsibility from high-cost credit lenders to advertise conscientiously, ensuring that their service is not targeted at those aged 18 or under.
Baroness Jolly
Indeed. However, advertising of payday loans is less targeted towards children currently than it may have been in times past. There is also a larger issue here around parents helping children to understand. These adverts are shown in all houses, whether or not the parents have a problem with payday loans. There is an issue for parents to teach their children that this is not the way to go, even though for the majority of parents, that is not the case. However, the Government believe that regulation rather than statutory legislation is the way to move forward in these particular cases.
Lord Alton of Liverpool
My Lords, I am grateful to the noble Baroness, Lady Jolly, for her response to what has been, as she rightly said, a really excellent debate and one which I think has united opinion on many sides of the Committee. The noble Lord, Lord Harris of Haringey, was right when he said earlier on that if this matter could not be successfully resolved in Committee today, it would undoubtedly be returned to on Report. I get the sense, having just heard the concluding remarks from the Minister, that we will want to bring these amendments back on Report, because many of us do not think that regulation will be sufficient to deal with something that needs to be put on a firm statutory basis.
The thing that I will take away from the debate this afternoon is that, as the right reverend Prelate the Bishop of Norwich said earlier, four out of five children are not receiving money management education. I was particularly struck by the graphic example that he gave of people taking out a loan in order to pay for a pizza. That underlines where we are and why we have to do something about this situation.
Positive points have come out of the debate as well. The noble Baroness, Lady Jolly, touched on the issue of credit unions. I intended to do precisely that. The noble Lord, Lord Harris, is right to say that once we dispose of the usurious rates of interest that are being charged by payday loan sharks, that will be replaced by the sort of people described by the noble Lord, Lord Mitchell, offering all sorts of forms of violence. Organised crime may well move into this slot if we do not take preventive measures. We need a fundamental decision on how to give additional support to the welcome support given by the noble Baroness to credit unions, as well as dealing with pester power, dancing puppets and the watershed issue—all the sorts of things raised by the noble Baroness, Lady Crawley, my noble friend Lady Howe, and the noble Baroness, Lady Drake, who, rightly with the noble Lord, Lord Stevenson, reminded us of the importance of free debt advice services.
I was also struck by what the noble Baroness, Lady Bakewell, said, about the destruction of the age of innocence, and what was said elsewhere about the importance of updating the language of children’s protection. I made the point in my opening remarks that if we can do these things on a statutory basis for alcohol and gambling, there is no reason why we cannot do it for payday loan advertising targeted at children as well. I hope that in the period now elapsing between Committee and Report the Government will think again about this and perhaps have discussions across the Chamber to see what can be done to reach consensus. I get the sense that we all want to reach the same conclusion. I beg leave to withdraw the amendment.