Women’s Health and Wellbeing: Online Censorship

Lizzi Collinge Excerpts

Thursday 21st May 2026 Westminster Hall

[Lizzi Collinge (Morecambe and Lunesdale) (Lab)]

It is a pleasure to serve under your chairship today, Mr Stringer. I thank my hon. Friend the Member for Milton Keynes Central (Emily Darlington) for securing this important debate.

Getting accurate health information is essential, and it is a fact that most people go online to get it. Some 48% of UK adults have used online health information, including from social media, to self-diagnose at least once in a year, according to a 2024 study by AXA. The same study found that 30% of young adults have turned to social media platforms such as TikTok and Instagram to access health information.

Machine-learning tools such as ChatGPT are now, according to a 2026 study by AXA, the first source for symptom-checking for 36% of people—twice the number who would first go to the NHS website. That is worrying in and of itself, given how entirely inaccurate machine-learning tools such as ChatGPT can be. They do not necessarily give accurate information; what they do is build plausible sentences, but that is a debate for another day.

We have already heard how medically accurate women’s health information is being systematically removed or downgraded by the algorithm. This is also known as shadow-banning. Content creators quite often do not know that it is even happening. We have also seen products removed from sales platforms, including Amazon, with adverts or posts being blocked for using words such as “vagina”, “period”, “menopause”, “pregnancy” or “fertility”. At the same time, adverts for erectile dysfunction or testosterone products remain visible. That is just one example. Advertisements for at-home fertility testing kits were automatically rejected by Amazon because they contained the word “vagina”, although the word “semen” was allowed. For context, the word “vagina” was contained in safety advice that said, “It’s not safe for you to use this product if you’ve had vaginal or cervical surgery within the last three months.” That is a safety implication, never mind anything else.

A recurring pattern in reports and research is that algorithms and moderation systems appear to interpret women’s anatomy and women’s reproductive language as adult or sexual in nature, in a way that comparable men’s health content simply is not. A vacuum of information is being created by medically accurate language being removed or downgraded. What happens in this vacuum? What fills this vacuum? Misinformation.

Unfortunately, the health and wellbeing advice online is quite often entirely without scientific basis. It often appeals to language like “natural”, “gentle” or “traditional”, or uses the accurate chemical names of everyday products or food to make them sound scary or unhealthy. That is easy to do. Take the chemical dihydrogen monoxide. That sounds like a very scary chemical, doesn’t it? That is water. It is easy to make things sound unhealthy and unsafe.

We see this pattern again and again: good, anatomically and medically accurate information is buried while nonsense is peddled by grifters—sorry, “influencers”—who usually have their own supplements to sell, funnily enough, or are being paid to promote things that they simply do not understand. The shadow-banning of certain words—the removal of anatomically accurate terms—means that content providers who do know what they are talking about, such as medics and scientists, are drowned out. As a result, women are left with a sea of misinformation, bad advice and often poor health.

What should we do about it? I recognise that some of these problems can come as an inadvertent and unintended consequence of important action to make online spaces safer, particularly for children. But children are not harmed by hearing medically accurate words or understanding how adult bodies work. As a parent, I make a point of using the correct anatomical terms. I am not going to lie: occasionally that has led to a bit of public embarrassment, especially when you have toddlers, but it means that my kids can now understand and find information about their own bodies.

I ask that social media and online sales platforms work with campaigners and Government to figure out how to keep people safe online while not restricting vital, medically accurate content. That work needs to be done across different Departments, and it needs to include regulators. We need to align the very welcome women’s health strategy with wider digital online safety frameworks so that women’s access to accurate health information is treated as a shared priority.

We need to find successful ways to disseminate valid, scientifically based women’s health information. That would involve the active testing of possible solutions, such as trusted expert accreditation, co-designed with clinicians, women’s health organisations and the platforms themselves. There is wider work to do on general health and scientific literacy in the population and the content creator space. I am sure that many of the people peddling nonsense do not know what they are doing because they do not have the critical thinking skills or the simple baseline knowledge to know what it is that they are selling.

In conclusion, women must be able to get medically and scientifically accurate information about their health—and we must work together to deliver it.