Support for Pig Farmers

Lee Pitcher Excerpts

Tuesday 14th July 2026 Westminster Hall

[Lee Pitcher (Doncaster East and the Isle of Axholme) (Lab)]

It is a pleasure to serve under your chairmanship, Sir Christopher.

My constituency spans Doncaster and North Lincolnshire—two very proud agricultural areas with a long and important connection to British pig farming. We are part of a region at the heart of British pork production. Yorkshire and the Humber accounts for around 40% of England’s pig population. Pigmeat contributed £499 million to the region’s agricultural output in 2024. The Isle of Axholme also has deep roots in the farming and food traditions of Lincolnshire. Few products symbolise that heritage more clearly than the Lincolnshire sausage, yet consumers cannot always be sure that a product carrying a Union flag, British branding or a traditional British name actually contains pork from pigs born, reared and slaughtered in the United Kingdom. We must address that problem.

Unprocessed pork must already carry origin information, but once that meat becomes bacon, ham, sausage or gammon, the picture becomes far less clear. Pork can be imported and then cured, sliced or packaged in Britain, while the finished product is presented to shoppers as British. The place where food is packaged is not the same as the origin of the food itself. For pork, the origin is where the pig was born, reared and slaughtered. That is the information that consumers want to know and should be able to see clearly.

[Aphra Brandreth (Chester South and Eddisbury) (Con)]

The hon. Member is making a really important point about the need for consumers to be clear about where their food is produced and reared. I draw his attention to my private Member’s Bill on that very topic. I hope that he and others across the House will support it.

[Lee Pitcher]

The hon. Lady has my full support—and, I am pretty sure, that of my farmers.

My farmers have told me how much this issue matters to them. When consumers can easily identify British pork, they actively choose to buy it. That supports British farms, British jobs and our rural communities, while rewarding producers who meet the high standards of animal welfare, environmental stewardship and food safety that we rightly expect. There is nothing wrong with imported food being sold in Britain, provided it is labelled honestly. What is wrong is allowing the true origin of the meat to be hidden behind British branding. The principle should be simple: the Union flag on a pork product should mean British pork, not simply British packaging.

I therefore ask the Minister to genuinely consider—I was going to say genu-swine-ly, but I will not do that—extending mandatory country-of-origin labelling to processed pork products, requiring that information to appear clearly on the front of the packet, and ensuring that unqualified claims that a product is British are reserved for pork from pigs born, reared and slaughtered in the United Kingdom.

Pig farmers do not need another expression of sympathy; they need practical action that helps consumers to identify British produce and choose it with confidence. When shoppers pick up a packet carrying the Union flag or drawing on the proud reputation of UK farming, they should not have to search through the small print to discover where the pork came from. British branding should mean British farming.