Media Bill (Third sitting) Debate
Full Debate: Read Full DebateKirsty Blackman
Main Page: Kirsty Blackman (Scottish National Party - Aberdeen North)Department Debates - View all Kirsty Blackman's debates with the Department for Digital, Culture, Media & Sport
(11 months, 2 weeks ago)
Public Bill CommitteesAs I said earlier, the Bill does not, at the moment, suggest that prominence should be required on mobile phones, because they are not primarily used for watching TV, but the point that my hon. Friend makes is absolutely correct. More and more applications and devices are going to be influenced by the location from which they are being used. It will therefore become more important that TVs and all other devices are clearly geolocated in order to allow appropriate prominence of regional programming.
Proposed new sections 362AT to 362AY give Ofcom a dispute resolution function, should negotiations between providers of designated IPSs and RTSSs fail. Our overall intention is to allow PSBs and platforms to pursue mutually beneficial commercial arrangements in the first instance, but if that is not possible, it is appropriate for the regulator to have the necessary powers to intervene in support of effective negotiations.
In addition, proposed new sections 362AZ to 362AZ11 provide Ofcom with the necessary powers to enforce the new prominence framework, which include information-gathering powers and the power to issue notices requiring the provider to take remedial steps and/or pay a financial penalty in the event of a breach. Many of the providers we are talking about are large, sometimes global, organisations, and it is important that Ofcom feels confident that it can take robust enforcement action when required.
Schedule 3 contains further changes to the Communications Act 2003, which are required as a consequence of the new provisions inserted by clause 28. Taken together, we believe that the provisions in the clause will deliver, for the first time, a new, much-needed and bespoke prominence regime to ensure the availability and discovery of PSB content online to the benefit of audiences and PSBs alike. I hope hon. Members will support the clause, and I ask the hon. Member for Barnsley East to consider withdrawing her amendment.
I agree with the Minister that the clause creates a new and bespoke prominence regime. I have some questions that I was going to ask in interventions, but I figured that I had too many.
I am happy to support the amendments tabled by the shadow Minister relating to the BBC and affirmative approval by the House, but I have some questions arising from the comments that have been made. The comment about personalisation is key. I hope that people who regularly watch S4C, for example, will be offered it. I am slightly concerned that that will conflict with the commercial nature of these devices, and that we will end up in a situation whereby Amazon provides more money to give prominence to a certain television show, which bumps S4C down the list. I am glad that there is flexibility in the Bill to allow things to be updated and changes to be made, because it is important that such conflicts are resolved.
What may resolve that conflict is the fact that personalisation is often linked to the placement of advertising, so the platform operator may only care about advertising reaching eyeballs and may be agnostic about whether it is placed against S4C content or anyone else’s.
That is possibly the case. I have never been a platform managing its budget on the basis of advertising, so I do not know exactly how the advertising regime works. As time goes on and the way that people interact with these services changes, that may be updated anyway, provided that there is the flexibility to make changes if we find that people are not being served the content that we expect, and are not receiving that level of prominence of the services. It would be great if the new regime works and people are algorithmically served the content that they like and want to see, but I am concerned that it might not always work out like that. It would therefore be incredibly helpful if the Minister can keep that under review.
On the comments about the words “significant” and “appropriate”, I completely understand the BBC’s concerns. I know that not everybody feels quite so strongly about those words. Some people believe that Ofcom will be clear that “appropriate” means “fairly significant” and “quite prominent”, so that people are able to access these broadcasters. Again, the Government need to keep that under review to ensure that there is an appropriate level of prominence, and that Ofcom has the ability and strength to say, “This is not appropriate. We need it to be more prominent than it currently is.” Ofcom must have the teeth to enforce that. It should first work with the platforms to ensure prominence—we do not want to move straight to enforcement—so that people can access the public service broadcasters that they expect.
The comments made about television remote controls were also key, and we might come back to them later in relation to radio selection. Hardware is an issue as well as software. For example, a television remote control may allow people to press a Netflix button but not a BBC button, despite the fact that significant proportions of people would prefer to press a button to access the BBC, STV or whatever service they are keen to get, and that they generally go to for information. I have spoken already about the importance of accessibility. Public service broadcasters need to be accessible, and we must work with people to make PSBs as accessible as possible, and prominent; those are two separate but related things.
Local content and local news content are very important. Yesterday, I had a discussion with the BBC, which now provides Aberdeen and Aberdeenshire local bulletins on some of its on-demand services, after a long-running campaign by the hon. Member for West Aberdeenshire and Kincardine (Andrew Bowie) and me. We have both been constantly pestering the BBC to ensure that our local news bulletins are accessible, particularly so that we can see what is being reported in our local area when we are down here. The BBC has now done that, but I would like commensurate prominence for online and on-demand television services, as well as services on my phone or computer.
On a related note, the Minister talked about the measures applying only to devices that have the main purpose of allowing people to watch television, and I can understand why he has gone down that route. I do not know whether he is aware of Ofcom’s “Media nations” report, which shows that 21% of TV users in Scotland watch through a games console. That is not an insignificant proportion. Some family members may use the games console to game, but others may use it only to watch television. If games consoles are outside the regulatory regime and are not required to give any prominence to public service broadcasters, a chunk of the population is not being properly served and does not have proper access to public service broadcasters.
I appreciate the Minister’s comment about Ofcom being able to update and make changes to the regulated services and providers. However, I am slightly concerned that he has gone too far down the route of saying that the measures apply to devices that are mainly used for television purposes. I am concerned that that will not provide my constituents with the best service, particularly when the percentage of people in Scotland who use games consoles to watch television is double that in England. The proportion is much higher, so this issue will be important. For example, if someone can watch television on a PlayStation, why would they waste money on a Fire Stick? They can already watch television through the games console. If that is the main route by which a not insignificant portion of people watch television, it is important that the Minister considers whether regulating games consoles would improve our constituents’ lives. I genuinely think it would. My concern is mostly that the Minister should not rule it out; I do not necessarily want him to say that he will definitely regulate things such as games consoles.
My other question, which the Minister may not be able to answer today, is about the prominence requirements for smart TV provision. If I say to my Fire TV Cube, “Alexa, play BBC News on BBC iPlayer,” I would expect it to do that. Provisions we come to later relate to asking a smart speaker to play something on a certain provider. That is about not just prominence on screen, but prominence when I use my voice to make a request of my Fire Cube. I hope and expect that Ofcom and the Government intend that I will get BBC News on BBC iPlayer, if that is what I ask my smart TV for. This is about not just navigating the system, but being able to make a request by voice.
My hon. Friend is absolutely right. More and more devices have screens, but they are not necessarily primarily or even occasionally used for watching television, so it would be completely wrong to include them within scope. However, there will be a variety of possible devices for watching TV, and Ofcom will need to look at that.
On the PlayStation, the user can click on all the games, but they also have a TV button they can click on, which takes them to a screen like that on a smart television, showing each of the different apps. This is similar to what the hon. Member for Folkestone and Hythe was saying: there will be a view of all the different apps, and then the user can choose from them. They are not all set out separately, in amongst the games. I feel it would be easy to regulate this, if the Minister and the Government felt that it was important to do so, particularly given the number of people for whom consoles are their main source of television use.
The hon. Lady makes an absolutely fair point. I hope Ofcom will look into that as it draws up the rules. Finally, on the point about voice activation, she is right that I can talk to my television set without even needing to pick up a remote control. Again, it is an obligation of Ofcom’s to consider appropriate prominence in that respect, and I am sure that it will take that into account.