Asked by: Josh Fenton-Glynn (Labour - Calder Valley)
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how many social media accounts the Prime Minister's Office operates; and how much the Prime Minister's Office spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Georgia Gould - Parliamentary Secretary (Cabinet Office)
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.
The Prime Minister’s Office is a business unit of the Cabinet Office. The Prime Minister’s Office has not spent any money on social media subscriptions or advertising.
Asked by: Josh Fenton-Glynn (Labour - Calder Valley)
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Georgia Gould - Parliamentary Secretary (Cabinet Office)
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.
Below is the Cabinet Office advertising spend through the GCS Framework. Subscriptions are delegated to team level and not centrally managed.
Platform | 2024 | 2023 | 2022 |
LINKEDIN IRELAND LIMITED | £385,239 | £577,093 | £824,660 |
META PLATFORMS IRELAND LIMITED | £513,717 | £1,229,993 | £3,650,904 |
NEXTDOOR EUROPE UK LIMITED | £0 | £110,000 | £0 |
REDDIT INC (GBP) | £0 | £0 | £287,965 |
REDDIT UK LIMITED (GBP) | £0 | £0 | £0 |
SNAP GROUP LIMITED | £47,396 | £349,279 | £750,874 |
TWITTER UK LTD | £0 | £216,090 | £791,456 |
TWITTER INTERNATIONAL COMPANY | £0 | £0 | £225,063 |
PINTEREST EUROPE LTD | £0 | £79,797 | £221,703 |
TIKTOK INFORMATION TECHNOLOGIE | £65,494 | £0 | £384,111 |
Asked by: Josh Fenton-Glynn (Labour - Calder Valley)
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how many Departments have social media accounts by social media platform; and how much each Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Georgia Gould - Parliamentary Secretary (Cabinet Office)
Departmental social media accounts and subscriptions are not centrally managed.
As with any media planning approach, channels are selected based on their ability to engage with relevant audiences in alignment with the government's strategic objectives.
The Cabinet Office is consistently tracking and reviewing spending on communications to ensure efficiency and that the appropriate strategy is implemented. We will not spend more than is needed to be effective and ensure best value for the taxpayer.