Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.
Below is the Cabinet Office advertising spend through the GCS Framework. Subscriptions are delegated to team level and not centrally managed.
Platform | 2024 | 2023 | 2022 |
LINKEDIN IRELAND LIMITED | £385,239 | £577,093 | £824,660 |
META PLATFORMS IRELAND LIMITED | £513,717 | £1,229,993 | £3,650,904 |
NEXTDOOR EUROPE UK LIMITED | £0 | £110,000 | £0 |
REDDIT INC (GBP) | £0 | £0 | £287,965 |
REDDIT UK LIMITED (GBP) | £0 | £0 | £0 |
SNAP GROUP LIMITED | £47,396 | £349,279 | £750,874 |
TWITTER UK LTD | £0 | £216,090 | £791,456 |
TWITTER INTERNATIONAL COMPANY | £0 | £0 | £225,063 |
PINTEREST EUROPE LTD | £0 | £79,797 | £221,703 |
TIKTOK INFORMATION TECHNOLOGIE | £65,494 | £0 | £384,111 |