Cabinet Office: Social Media

(asked on 3rd March 2025) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.


Answered by
Georgia Gould Portrait
Georgia Gould
Parliamentary Secretary (Cabinet Office)
This question was answered on 10th March 2025

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.

Below is the Cabinet Office advertising spend through the GCS Framework. Subscriptions are delegated to team level and not centrally managed.

Platform

2024

2023

2022

LINKEDIN IRELAND LIMITED

£385,239

£577,093

£824,660

META PLATFORMS IRELAND LIMITED

£513,717

£1,229,993

£3,650,904

NEXTDOOR EUROPE UK LIMITED

£0

£110,000

£0

REDDIT INC (GBP)

£0

£0

£287,965

REDDIT UK LIMITED (GBP)

£0

£0

£0

SNAP GROUP LIMITED

£47,396

£349,279

£750,874

TWITTER UK LTD

£0

£216,090

£791,456

TWITTER INTERNATIONAL COMPANY

£0

£0

£225,063

PINTEREST EUROPE LTD

£0

£79,797

£221,703

TIKTOK INFORMATION TECHNOLOGIE

£65,494

£0

£384,111

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