(9 years, 5 months ago)
Commons ChamberWe are fortunate this year to celebrate a number of important anniversaries, including Agincourt, Waterloo and the first world war, and my hon. Friend is entirely right to remind the House that we can add the battle of Evesham to that list. The commemorations will not only increase awareness of our heritage, but will draw more visitors to this country.
The DCMS triennial review recommended that VisitBritain should have regional dispersal targets, so that VisitBritain is not simply “VisitLondon”. What progress is being made, and how will it be monitored?
The importance of persuading visitors that we have many attractions to offer outside London, as well as in London, is something I am very conscious of, not least because it was one of the principal recommendations of the Select Committee’s report on tourism. We will be responding to the report very shortly. I have considerable sympathy with the hon. Gentleman’s point. We will certainly, if not set targets, be doing our best to persuade visitors to enjoy all the attractions right across all the nations of the UK.