Cigarette Packaging

Jim Shannon Excerpts

Tuesday 17th April 2012 Commons Chamber

[Mr Robinson]

I am grateful for that intervention. The concern about jobs in the printing and packaging industry will be shared by many, particularly Members from Northern Ireland, who still have a fairly large tobacco-related industry in their constituencies. We can come to that in due course, but the fact is that none of us wants to stop the progressive reduction in smoking, and if it seems a reasonable presumption that reducing the attractiveness of the packaging will help, we must face up to the jobs implications. However, I hasten to add that, having considered the issue in the round, I do not think that the implications will be so severe, because after all, as I have pointed out already, we are not talking about “plain” packaging. The same inventiveness and printing of graphic images that have already been brought to bear will continue; indeed, they will be put to much better use than trying to encourage youngsters to try smoking because it seems attractive or because cigarettes are packaged as lipstick, or any of the other advertising gimmicks that have been used.

[Jim Shannon (Strangford) (DUP)]

I congratulate the hon. Gentleman on bringing this matter to the Floor of the House this evening, as many people are concerned about it. Cancer Research UK has been working with its campaigning partners to explain why plain packs are needed and to rebut the myths circulated by the industry. Does he feel that plain packaging will reduce the number of deaths resulting from smoking? If it saves lives, the Government need to introduce plain packaging legislation as soon as possible.

[Mr Robinson]

The cancer campaign’s research to which the hon. Gentleman refers has come out strongly in favour of the proposal, as have Action on Smoking and Health and most other related parts of the health industry, in the public sector and the NHS in particular. They have all made the case that the proposal is plausible and that it should represent the next push in a campaign that has been effective but has now faltered. Since 2007, the figures have levelled out; there has been no further reduction in smoking. I think that that will come as a surprise to many people, and it makes the next step an important one. In my view, the next useful step would be plain packaging.