Seaside Towns (Regeneration)

Jim Shannon Excerpts

Wednesday 8th December 2010 Westminster Hall

[Guto Bebb (Aberconwy) (Con)]

It is a pleasure to contribute to this important debate, and I congratulate my hon. Friend the Member for South Thanet (Laura Sandys) on initiating it. I will try to be brief, and I will of course add to the comments made by my hon. Friend the Member for Carmarthen West and South Pembrokeshire (Simon Hart), in that I am bringing Wales to the table today.

I have the privilege of being the Member of Parliament for Aberconwy. That means that I represent the seaside resort of Llandudno, which is recognised in Wales as the queen of Welsh resorts. The experience of Llandudno is very positive, because it has been a success story in many ways during the past few years, but before I focus on Llandudno, it is important to point out that seaside resorts and former seaside resorts have developed in different ways during the past 15 to 20 years. For example, the resort of Llanfairfechan in my constituency, has developed into a dormer village or dormer town. People live there to enjoy what is available there: the scenery, the beach and so on. Tourism can play a part in the further regeneration of Llanfairfechan, but the town has played its own game and decided to serve as a residential community, which is obviously perfectly acceptable.

Penmaenmawr is another resort in my constituency. Believe it or not, Penmaenmawr was the favourite resort of Gladstone, the former Prime Minister. He used to go there every summer to recharge his batteries. Penmaenmawr became an industrial area, dependent on quarrying, but it is now rediscovering tourism as a means of regeneration. The residents of Penmaenmawr, who are very proud of their association with the former Liberal Prime Minister, would be more than delighted to welcome the current Deputy Prime Minister. If things become a bit hot in London during the next few days, he is more than welcome to come to Penmaenmawr, where he can enjoy the seaside and the mountains and contribute to the redevelopment of the tourism sector in that town.

However, the real issue for me today relates to Llandudno, which is a great success, as it has retained its Victorian ambience but has also tried to modernise itself and ensure that it is a seaside resort that works all year round. A previous contributor commented on part-time work and casual work. One of the big challenges in relation to tourism and economic redevelopment is to ensure that the tourism sector can provide year-round employment. Llandudno is keen to ensure that it develops year-round tourism, and it has done that by being proactive about its marketing, ensuring that it draws in the Christmas market and so on. However, it has also worked in partnership with the local authority to ensure that it can offer conference facilities and entertainment. The local authority has worked with the tourism association in Llandudno to develop Venue Cymru, for example, where there are a large theatre and conference facilities. That means that Llandudno attracts tourists all year round, which has the added benefit of allowing businesses servicing those tourists and visitors to employ people and give them proper jobs for 52 weeks of the year, as opposed to the casual employment that they had to depend on in that sector in the past.

Another of Llandudno’s successes results from the fact that it has not seen tourism as something that works in isolation. In addition to being the queen of Welsh resorts, it has been the main shopping centre for north Wales for generations. The investment in retail has continued, and the important thing about that investment is that it is not just about the high street multiples, which are obviously very important to the local market. The wonderful thing about Llandudno is that it also offers independent retailers, who add to the experience for tourists when they come to the town. They have the feeling that they are in an old-fashioned resort. They can see the high street multiples, but they can also go to the back streets and find interesting retailers offering something completely different.

[Jim Shannon (Strangford) (DUP)]

Does the hon. Gentleman agree that a council working with other councils in the region could bring in tourists for everyone? If a push is made to bring tourists to one village on its own, sometimes that does not work, but if a council works with other councils and other tourist destinations, with all their different attractions, everyone can benefit.

[Guto Bebb]

That is a very valuable contribution. Conwy council, which represents Llandudno, works in partnership with other local authorities, especially in relation to marketing the advantages of Snowdonia, for example, so yes, I agree with that point.

We are very fortunate that a large part of the town of Llandudno is under the management of Mostyn Estates. One of the strengths of Llandudno is that it has retained its character, due to the sympathetic management of the town by Mostyn Estates. That management has ensured that, for example, when people hit the prom in Llandudno, it looks extremely impressive. There are controls over the colour of the paint that can be put on hotels and there are controls in terms of not allowing buildings to be turned into houses in multiple occupation. That has kept the character of the town and has contributed to Llandudno’s success.

I shall finish with these questions and points for my hon. Friend the Minister, because I am aware that time is pressing. The Llandudno Hospitality Association has a number of concerns, including one that was touched on by my hon. Friend the Member for Carmarthen West and South Pembrokeshire. I am referring to VAT on hotel rates. One of Llandudno’s successes is that it has turned its attention to offering a broad range of accommodation, from bed and breakfasts to high-class boutique hotels. However, there is a concern that we face a VAT rate of 20% on hotel accommodation, compared with much lower rates in the rest of Europe.

It is worth mentioning that 3.1 million people live in seaside resorts in the UK. That is more than the population of Wales. Wales has a Secretary of State and a Welsh Assembly fighting its corner. Is the voice of seaside resorts heard across Government? I am sure that the coalition Government will ensure that that is the case, but I would like reassurance on that point.

Tourism should not be seen as a Cinderella sector in economic development. Local enterprise partnerships in England offer the opportunity to ensure that tourism development is part of those strategies. I hope that the LEP process in England learns the lesson from Wales. I am very disappointed, because the Welsh Assembly recently announced that it was targeting six specific sectors of the Welsh economy for growth and, for some bizarre reason, tourism was not included. I hope that the Minister will have more success in selling the importance of tourism as an economic development tool than his colleague did in the Welsh Assembly.