Infant Formula Regulations

Jim Shannon Excerpts

Wednesday 13th November 2024 Commons Chamber

[Chris Webb]

I agree. We know from recent studies by the Jamie Oliver Food Foundation and others that this is a serious issue that must be considered urgently.

Last week, the Competition and Markets Authority published its long-awaited interim report on infant formula. The report outlines its concerns about the market, all of which appear to be contributing to parents paying over the odds.

The regulations on the advertising and labelling of infant formula are rightly designed to protect parents and encourage breastfeeding. UK law is informed by, but not identical to, the World Health Organisation’s international code of marketing of breast milk substitutes. Our regulations cover only infant formula intended for babies under six months old. That loophole in UK regulation permits hidden marketing through carelines and the widespread legal advertising of follow-on milk—an unnecessary product that does little more than promote higher sales of a brand’s infant formula. I urge the Government to consider strengthening UK regulations to close the loophole on the marketing of breast milk substitutes, in line with the WHO code.

However, strong regulation should not hinder affordable access to infant milk. Parents are worse off because the current regulations mean that food bank vouchers, loyalty points and store gift cards cannot be used to buy infant milk, and food banks are prohibited from stocking it. As a volunteer for Blackpool food bank for over seven years, I have witnessed at first hand how urgently it is needed. For too long, the third sector and charitable individuals have been desperately scrambling to fill the gap that the previous Government left wide open and allowed families to fall into. When it comes to infant formula, even that safety net has been removed. I recently met Richard Walker, the chairman of Iceland Foods, who shares my commitment to ensuring there is a fair price for formula for parents. Along with over 100,000 signatories to the Metro and Feed UK’s “Formula for Change” campaign, I support the call to allow parents to use food bank vouchers to buy infant milk.

[Jim Shannon (Strangford) (DUP)]

In the last Parliament, I was a member of the APPG on infant feeding and inequalities alongside Alison Thewliss, a former Scots Nats Member. I am very pleased that this issue is being debated, and I congratulate the hon. Member for Blackpool South (Chris Webb) on securing the debate. Does he agree that, while we can all acknowledge the well-documented benefits of breastfeeding, it simply does not work for some mothers, and sometimes the baby does not put on weight? While breast is undoubtedly best, we need to ensure that formula is available and is highly regulated, but not highly costly, in order to provide the best possible alternative. That means not pretending that formula does not exist, but doing all we can to ensure it is the best that we can offer when breastfeeding fails.

[Chris Webb]

I completely agree with the hon. Member. I have seen that with my own son, who would not take to breastfeeding, so we had to resort to infant formula. We need to make sure that all parents have the best product available for their children to ensure they have the healthiest start to their lives.

I ask the Government to examine the fact that food bank vouchers cannot be used to buy infant milk, to ensure the regulations do not punish the very people they are designed to protect.

The CMA report recommends potentially relaxing regulations to permit promotions and price reductions and incentivise competition. However, although discounts would benefit parents in the short term, there needs to be a sustainable solution to permanently lower the price of formula. The infant milk market in the UK is highly concentrated, with just three manufacturers accounting for over 90% of supply. Formula manufacturers have blamed rising costs, but profit margins have inflated beyond them. Those firms pass responsibility to the retailers, who they say ultimately set prices. This is not just passing the buck, but taking it from the pockets of struggling parents to line those of monopolistic multinational conglomerates whose combined annual profits are £15 billion.

Retailers do have their part to play, though. They must do their bit to protect families by capping their prices in line with the CMA report’s recommendations. In the coming weeks, I will meet with three major supermarkets to encourage them to cap prices and follow the lead of Aldi and Lidl in developing a reasonably priced own-brand infant formula. The cost to parents of buying the most expensive brand can add up to £1,000 a year—more than twice as much as using an own-brand infant formula. That is despite the fact that strict regulations ensure that these products are nutritionally equivalent.

Parents naturally want to do the best for their baby, and decisions about feeding are inevitably made at a time when mothers and fathers are at their most vulnerable. The CMA report points out that this can lead to them actively choosing a more expensive product, assuming incorrectly that a higher price means better quality. That assumption is not based on price tag alone, but on decades of brand-building by manufacturers trying to claim the superiority of their products. The important public health message that all infant formula meets a baby’s nutritional needs must be more effectively communicated. The Government must also consider the CMA’s recommendation that they procure infant formula themselves, providing it to parents at a lower price point while putting downward pressure on other manufacturers’ prices.

Prices remain unjustifiably high, but Iceland’s leadership in this campaign has led to a welcome reduction in prices across the sector. Since February, there has been a positive shift, and there are now three formula products available in supermarkets that are affordable with the Government’s weekly Healthy Start vouchers, but those supermarkets are not accessible to everyone. Blackpool has the fourth highest uptake of the Healthy Start scheme, but around 150,000 families nationally who are entitled to access it still do not. There is a clear need for us to ensure that all those who are entitled to Healthy Start vouchers access them, while simultaneously increasing their value from £8.50.

This is a matter of huge importance, and I am pleased to have been given the opportunity to raise it in the House. I urge the Government to consider my points and to work with me and stakeholders to ensure that accessibility and affordability are at the heart of the Government’s policy on infant formula. We must examine the comprehensive recommendations in the CMA’s report and the views of those in public health and the third sector, who understand the urgency of this debate. I invite Ministers to consider the voices of parents in Blackpool, who are at the sharp end of this price crisis, but who are brilliantly supported by our local infant feeding support team.

Raising a child is one of the most challenging and demanding things we will do in our adult lives. The Government’s policy must lighten the load on parents to ensure that it can be one of the most rewarding things we do. We must ensure that every child in this country has a healthy start to life; we cannot allow children in constituencies such as mine to be failed before they have even taken their first step.