BBC Local Radio

Ian Lavery Excerpts

Wednesday 26th October 2011 Westminster Hall

[Angela Smith]

I agree. As the hon. Member for Colne Valley (Jason McCartney) has pointed out, under the proposal, coverage of local football teams playing away from home would be abolished. At present, BBC Radio Sheffield listeners enjoy commentary from Seth Bennett, Paul Walker and Andy Giddings. When Sheffield Wednesday play Huddersfield Town soon, I do not want other people’s commentators telling me about my team’s performance at that match. Similarly, the hon. Gentleman will not want to hear Seth Bennett commenting on Huddersfield when his team comes to Hillsborough to be beaten very soon. If implemented, the proposals will mean that almost 20% of locally employed BBC Radio Sheffield staff might face redundancy, with a full-time equivalent reduction of nine posts out of 40, which would seriously impinge on the station’s ability to provide a rounded and informed local service.

Turning to the comments made by the hon. Member for Colne Valley, we are where we are with the freezing of the licence fee. Unfortunately, the BBC must find savings, whether we agree with them or not. It is right to defend local radio and to point out that the BBC has decided to protect Radio 4, BBC 1, much of children’s TV and the BBC Proms series, which will receive investment at the expense of local radio. Although local radio is the most expensive BBC radio service, with running costs of £118 million, it delivers 40 stations and has an audience of more than 7 million listeners. In comparison, Radio 4 costs approximately £96 million and Radio 5 Live costs approximately £60 million, with both delivering a significantly smaller audience than local radio. Almost 250,000 people listen to BBC Radio Sheffield every week, which equates to 19% of the market. Unsurprisingly, sports coverage is very popular. On Saturday afternoons, 25% of the local audience turns the dial to BBC Radio Sheffield, which says much about the quality of our sports coverage.

[Ian Lavery (Wansbeck) (Lab)]

On sports coverage, does my hon. Friend agree that many people who listen on a Saturday afternoon are very vulnerable? They do not have sufficient finances, they are less well off and many of them are disabled people who cannot get to sports events. To stop feeling totally isolated from society, they rely heavily on local radio to give a quality service at least once a week.

[Angela Smith]

I agree, and I shall make that point more fully shortly.

The average age of a BBC Radio Sheffield listener is 54, and although sports coverage and the breakfast show enjoy a lower age profile, from 10 am onwards the audience is made up of older people, many of whom regard the station as their key and sometimes only contact with the world around them. Two thirds of the station’s audience are classed socially as C2, D and E, and many people listen to no station other than BBC Radio Sheffield. It is true that Radio 2 and our commercial radio, Radio Hallam, have a bigger audience than BBC Radio Sheffield, but BBC Radio Sheffield’s share is significantly higher than that of Radio 4, which gets 12% a week, or 157,000 listeners, and Radio 5 Live, which gets 9.9%, or 126,000 listeners a week.

Those figures suggest that audiences value a local offer, yet in the proposals, Radio 4 would be protected and local radio would be cut. Again, in an organisation with a historical culture of top-down management, we are seeing centralised decision making at the expense of the localism that I thought we were all in favour of nowadays. BBC local radio is unique, because no one else in the BBC or in the commercial sector offers a similar service. As a BBC journalist who used to work in local radio said to me only last week, the amount of time given to producers and researchers at Radio 4 for making features is so much longer than in local radio. I know they have had some of the fat cut over the past few years, but they still have an amazing luxury of time over their colleagues in local radio. I would not want to see Radio 4 cut drastically, but it could take its fair share of cuts.

BBC local radio represents public service broadcasting at its best. Its audience will suffer a significantly reduced service if the cuts go ahead on the scale proposed. However, because, by its nature, its audience is disparate, the chances are that their views will not be expressed in the consultation. That is why this debate is important and why it should be heard in the main Chamber. I urge colleagues to request that today, so that our constituents’ views can be aired properly.