Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential merits of a ban on gambling (a) sponsorship and (b) advertising in football.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
As the Minister for Gambling set out in her speech at the GambleAware conference on 4 December, we want to see the gambling industry further raise standards to ensure that levels of gambling advertising does not exacerbate harm. This work will be monitored closely.
There are a range of robust rules and restrictions which apply to gambling adverts, wherever they appear, to ensure they are socially responsible.
As part of the UK Advertising Codes, issued by the Committees for Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP), sister organisations of the Advertising Standards Authority, content with ‘strong appeal’ to children such as top flight footballers or celebrities popular with children is prohibited from appearing in gambling adverts. As part of the Code of Conduct published by major sports governing bodies, including the Premier League and English Football League, gambling sponsorships must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact. Premier League clubs have also agreed to remove front of shirt sponsorships by gambling firms by the end of the 2025/26 season.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential implications for her policies of Ipsos and the University of Bristol's report entitled Drivers of Gambling Marketing Restrictions – An International Comparison, published in November 2024.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government is committed to strengthening protections to ensure that people can reduce the risks that can ensue from harmful gambling. We are committed to reviewing the best available evidence on the impact of gambling advertising from a wide range of sources in order to ensure there are robust protections in place to protect those at risk. The department has noted the report from Ipsos and the University of Bristol on marketing restrictions in international jurisdictions.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the prevalence of gambling advertising in the context of the findings of the Gambling Survey of Great Britain, published on 25 July 2024.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are in the early stages of the new Government and are still considering the full range of gambling policy. The Government recognises the impact harmful gambling can have on individuals and their families and, as stated in its manifesto, the Government is committed to strengthening the protections for those at risk. The Government will consider the best available evidence from a wide range of sources, including the Gambling Commission’s Gambling Survey for Great Britain (GSGB), to inform decisions on how best to fulfil its manifesto commitment to reducing gambling-related harm.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will take urgent steps to implement the reforms set out in the white paper entitled High stakes: gambling reform for the digital age, published by the previous Administration on 27 April 2023.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are in the early stages of the new Government and are still considering the full range of gambling policy. The Government recognises the impact harmful gambling can have on individuals and their families and, as stated in its manifesto, the Government is committed to strengthening the protections for those at risk. The Government will consider the best available evidence from a wide range of sources, including the Gambling Commission’s Gambling Survey for Great Britain (GSGB), to inform decisions on how best to fulfil its manifesto commitment to reducing gambling-related harm.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps she plans to take to prevent gambling harms in the context of the findings of the Gambling Survey for Great Britain published on 25 July 2024.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are in the early stages of the new Government and are still considering the full range of gambling policy. The Government recognises the impact harmful gambling can have on individuals and their families and, as stated in its manifesto, the Government is committed to strengthening the protections for those at risk. The Government will consider the best available evidence from a wide range of sources, including the Gambling Commission’s Gambling Survey for Great Britain (GSGB), to inform decisions on how best to fulfil its manifesto commitment to reducing gambling-related harm.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will immediately implement a statutory levy on gambling operators to fund research, education and treatment of gambling harms.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are in the early stages of the new Government and are still considering the full range of gambling policy. The Government recognises the impact harmful gambling can have on individuals and their families and, as stated in its manifesto, the Government is committed to strengthening the protections for those at risk. The Government will consider the best available evidence from a wide range of sources, including the Gambling Commission’s Gambling Survey for Great Britain (GSGB), to inform decisions on how best to fulfil its manifesto commitment to reducing gambling-related harm.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to ensure that the cross-sport Code of Conduct is (a) robust and (b) workable in practice; and what lessons she has learnt from the application of CAP code 2.1 for regulation of breaches of the Code.
Answered by Stuart Andrew - Shadow Secretary of State for Culture, Media and Sport
All domestic sports governing bodies have agreed to four core principles underpinning the cross-sport Code of Conduct on gambling sponsorship: (i) protecting children and young people (ii) socially responsible promotion (iii) reinvestment into sport (iv) maintaining sporting integrity. These principles put in place a robust minimum standard for sponsorship across all sports. Through the code, a proportion of in-stadia advertising will be dedicated to safer gambling messaging, and replica kits for adults will be made available without gambling logos, alongside the existing requirements for childrens’ replica kits.
Sports governing bodies must have sufficient flexibility to implement these principles in a way which maximises impact for the sports and their fans. Bespoke, sport-specific Codes are currently being designed by individual sports governing bodies, and will be implemented in due course. The Premier League and English Football League plan to have their Codes in place by next season. DCMS will continue to work closely with sports on their implementation and enforcement practices.
As a licence condition, gambling operators must comply with the restrictions set out in the Advertising Codes, which includes robust rules under section 2 regulating the recognition of marketing communications. Under these rules, marketing communications must be obviously identifiable as such and make clear their commercial intent, if that is not obvious from the context. The Advertising Standards Authority (ASA) can and does take action against breaches, and a recent ruling can be found here. Operators are liable to enforcement action from the Gambling Commission if affiliates which they pay to carry out marketing activities do not comply with the rules.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she has made a recent assessment of the potential impact of gambling advertising on (a) gambling-related harms and (b) levels of (i) at-risk and (ii) problem gambling in young people.
Answered by Stuart Andrew - Shadow Secretary of State for Culture, Media and Sport
In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.
In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.
This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department plans to take to help ensure that the sporting industry complies with voluntary or self-regulatory measures to prevent gambling harms.
Answered by Stuart Andrew - Shadow Secretary of State for Culture, Media and Sport
The gambling White Paper, published in April 2023, set out plans for sports bodies to take a responsible approach to gambling sponsorship through the adoption of a cross-sport Code of Conduct. The Code will guarantee a robust minimum standard on gambling sponsorship across all sports, ensuring that when gambling sponsorship does appear, it is done so in a socially responsible way. Work is underway to develop and implement the Code, ensuring that provisions meet the Government’s objectives while being sufficiently tailored to the material differences between sports. We expect compliance with a Code of Conduct to be guaranteed from within sports themselves through enforcement by governing bodies, and we are working together to identify the most effective way to achieve this.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether her Department will consider make an assessment of the potential merits of a precautionary approach to gambling advertising.
Answered by Stuart Andrew - Shadow Secretary of State for Culture, Media and Sport
In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.
Earlier this year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.
This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.