Free-to-air Broadcasting: Cricket Participation

Debate between Gideon Amos and Max Wilkinson

Tuesday 9th September 2025 Westminster Hall

[Max Wilkinson (Cheltenham) (LD)]

I beg to move,

That this House has considered the impact of free to air broadcasting on cricket participation.

It is an honour to serve under your chairship, Ms McVey. I don’t like cricket—I love it. How could I not love a sport that has given me the joy of the 2005 Ashes series, an England victory in the 2019 world cup and so many long afternoons in the sunshine, sometimes with whites on, sometimes with a real ale in my hand, and sometimes both at the same time? It is a sport that reminds us of patience, perseverance, heritage and tradition, and—rare in a world now dominated by doom scrolling and a 24/7 news cycle—the virtue of delayed gratification.

The English cricket calendar, however, has undergone a major change in my lifetime, particularly in the last few years. The season is now crowded, in large part due to the introduction of the Hundred: a competition focused on the search for a format that would work for that elusive thing, a new audience. We, of course, all applaud the England and Wales Cricket Board for searching for that audience.

At the outset I should state that I am open-minded about different forms of cricket. I enjoy all of it, but it is very strange that we have so many different formats in this country: five days for a test match, four days for the county championship, a 50-over competition, a 20-over competition, and now the Hundred, a new 100-ball contest run to a completely different pattern of play and contested by new franchises with which few long-standing cricket fans have any affinity. But it has brought new people in to follow the game—younger people.

[Gideon Amos (Taunton and Wellington) (LD)]

I congratulate my hon. Friend on securing this debate. On the T20, will he take a moment to congratulate Somerset county cricket club for reaching the finals—I heard the cheering from my garden at the weekend—and will he recognise that county cricket needs all the support it can get?

[Max Wilkinson]

Yes, I will congratulate Somerset. As a Gloucestershire fan, I can tell the room that I was a member at Somerset as a student. It was an excellent deal, and we used to travel from Weston-super-Mare to sit in the ground at Taunton. I spent many fun days there. It is a pity that Somerset triumphed over Gloucestershire this summer, but we will have to look past that.

Let us start with the good news about the Hundred. Although the debate is sometimes shrill and the suggestion is that it has been a total disaster, there have been some good points to the Hundred. It is pretty much the only high-profile cricket available on traditional free-to-air television, although some of the one-day internationals are on free to air too. The model has undeniably helped to fund the wider sport with new income. It has promoted the women’s game and there is more income for disabled cricket as well. The sale of franchises has brought new investment, which has been shared among the traditional counties. That success is to be welcomed, but it has not come without cost—I know that cost is acknowledged in the sport.

Even as somebody who is open-minded, I feel somewhat alienated by the Hundred. There is no team competing in the Hundred that represents my town, my county, or indeed the entire west region. For those who have suggested that the Welsh Fire is the west’s team, I beg to differ. I suspect Welsh cricket fans will be pleased to hear me say that I am not going to attend Sophia Gardens to support the Welsh Fire any time soon.

The creation of the Hundred means four-day county cricket has been pushed to the peripheries of the season, with August reserved for the short form of the game, although this year the amazing end to the final England-India test did just creep into the start of August, into the summer holiday period. As a knock-on effect, it is argued by many in the game that time and player availability for county championship cricket, which is crucial for test match preparation, has been greatly cut back. It is worrying to see the bedrock of the sport being pushed to the margins in that way. The fans who attend their county grounds and many of those involved in the administration of cricket at all levels could be forgiven for feeling overlooked and ignored. I have heard from many of those people.

What of the impact on the choices forced on test match players who deserve opportunities for time in the middle? What about the impact on the One-Day cup, which will never gather as much attention in August as the Hundred, despite serving up some absolutely brilliant cricket?

Apprenticeships

Debate between Gideon Amos and Max Wilkinson

Tuesday 4th February 2025 Westminster Hall

[Max Wilkinson]

I will move on to that, and the hon. Gentleman will find that there is a pleasing consensus between my party and his.

There are positive stories around, and I will highlight an example of good practice from Cheltenham. The hon. Member for Gloucester (Alex McIntyre) mentioned Gloscol, which has one of the most influential, if not the most influential, cyber-clusters outside London. The 5,000 members in CyNam work closely with academia and the education sector to build the skills that drive growth. Gloucestershire college is helping to equip the cyber-security professionals of tomorrow with the skills they need via a range of digital and cyber apprenticeships, in both Cheltenham and Gloucester. Apprentices at Gloscol benefit from being at the heart of Cheltenham’s cyber-security community, close to GCHQ and the Golden Valley development, alongside experienced professionals based in co-working spaces on site. The cyber degree apprenticeship is endorsed by the National Cyber Security Centre and is offered in partnership with the University of the West of England. It gives young people a route into a huge growth sector, helps our economy to thrive locally and nationally, and makes our nation safer too. The college is also offering courses at its new £5.2 million sustainable construction centre. The hon. Member for South West Norfolk (Terry Jermy) mentioned green skills earlier. We are equipping young people with the skills needed to deliver the built environment we need for the future.

Those are just two examples from Gloucestershire college, which is ably led by its visionary principal, Matthew Burgess. It is a local success story of which I and the hon. Member for Gloucester are rightly proud, and it shows that offering apprenticeships should be a much bigger priority for this country.

[Gideon Amos (Taunton and Wellington) (LD)]

Another key development site, similar to the projects my hon. Friend has mentioned, is Tata’s Agratas gigafactory near Taunton. It is important that colleges can set up apprenticeships and skills training in advance of the factory being built. Does my hon. Friend support a request to the Minister to facilitate that?

[Max Wilkinson]

Of course. An alignment of skills with the jobs need for the future is key in the apprenticeship sector. Flawed policy in the past means that there has been a clear drop-off in new apprentices in recent years. Just over 736,000 apprentices participated in an apprenticeship in the last academic year, which is a slight decrease of 2.1% on the previous reporting period. Apprenticeship starts overall have fallen by 170,000 since 2015-16, when the Conservatives started governing alone. The deal on offer is clearly not as attractive as it once was.

We need to recognise that apprentices have the same rights as other employees, but experience a large pay disparity compared with other workers. The national minimum wage will be £11.44 for those aged 21 and over, but for a first-year apprentice, the rate is much lower. Young people are not immune from the cost of living crisis and the disparity between those two wages might be a disincentive. Have Ministers considered whether it is and whether it might be putting young people off from taking up apprenticeships?

The Liberal Democrats would scrap the apprentice rate and instead pay apprentices more fairly. We must also reform the apprenticeship levy, which many Members have mentioned today. Employers tell us that it simply does not work and the House of Commons Library briefing shows that there are large underspends every single year. The amount of money being put aside to train young people is simply not being spent. The Association of Employment and Learning Providers says that the money is being raised for skills but not spent on skills, at a time when Governments—this one and the last—say they are keen to encourage businesses to invest in skills.

The Lib Dems would replace the broken apprenticeship levy with a broader and more flexible skills and training levy. We are pleased to hear that the Government want to abolish the apprenticeship levy and replace it with a new growth and skills levy under Skills England. That is a positive step. However, it is clear that there is still work to be done in establishing the new levy and Skills England to oversee it. I would appreciate an update from the Minister on where things are with that policy.

There is also a concern that careers advice systems are not being properly set up to advise people of the many opportunities in apprenticeships. If we are going to fill the skills gaps that we have discussed, alignment of careers advice with those gaps will be key.

We Liberal Democrats believe that apprenticeships have a much bigger role to play. We welcome the Government’s plan for changing the system. If we get the reform right, we will help young people and employers, too. Central to that will be finally getting rid of the failed apprenticeship levy, properly valuing apprenticeships and learning from best practice like that in my constituency and that of my neighbour in Gloucester.