Oral Answers to Questions

Debate between George Hollingbery and Lord Swire

Tuesday 17th June 2014 Commons Chamber

[Michael Ellis (Northampton North) (Con)]

8. What progress his Department has made on the GREAT campaign overseas.

[The Minister of State, Foreign and Commonwealth Office (Mr Hugo Swire)]

The GREAT Britain and Northern Ireland campaign is now deployed in 144 countries in support of jobs and growth for the United Kingdom. We expect activity conducted in 2013-14 to deliver between £600 million and £800 million to the British economy, and the target for this financial year is £1 billion.

[George Hollingbery]

It is also interesting to note that the value of the top 50 brands in the UK has increased to £37 billion over the past year, and that some of that is attributable to the GREAT campaign. Can my hon. Friend confirm that the campaign has the support of all three main parties, and that the Government intend it to continue?

[Mr Swire]

Having subjected the campaign to an independent assessment, we intend to commit ourselves to continuing it, and to increasing our support by 50% over the next two years. It is worth pointing out that trade activities related to the campaign have supported the export plans of more than 1,150 United Kingdom companies. By any measure, it is hugely successful: one might even go so far as to say that it is a great initiative.