Oral Answers to Questions

Michael Ellis Excerpts

Tuesday 17th June 2014 Commons Chamber

[George Hollingbery (Meon Valley) (Con)]

7. What progress his Department has made on the GREAT campaign overseas.

[Michael Ellis (Northampton North) (Con)]

8. What progress his Department has made on the GREAT campaign overseas.

[The Minister of State, Foreign and Commonwealth Office (Mr Hugo Swire)]

The GREAT Britain and Northern Ireland campaign is now deployed in 144 countries in support of jobs and growth for the United Kingdom. We expect activity conducted in 2013-14 to deliver between £600 million and £800 million to the British economy, and the target for this financial year is £1 billion.

[Mr Swire]

Having subjected the campaign to an independent assessment, we intend to commit ourselves to continuing it, and to increasing our support by 50% over the next two years. It is worth pointing out that trade activities related to the campaign have supported the export plans of more than 1,150 United Kingdom companies. By any measure, it is hugely successful: one might even go so far as to say that it is a great initiative.

[Michael Ellis]

All national campaigns need to be memorable, and emphasising the “Great” in Great Britain strikes the right note for this country and for my constituents. Will my right hon. Friend join me in congratulating one company—Crockett & Jones, a shoemaker in my constituency—on exporting very high-quality products to markets all over the world, including the United States and Japan, thereby increasing the number of jobs in my constituency and improving trade for this country?

[Mr Swire]

Having promoted, through the GREAT campaign, tuk-tuks in Phnom Penh, Lush cosmetics in Mexico City, British brands through The Beatles, and Bloomingdale’s in New York, I am more than happy to promote Crockett & Jones, and to pay tribute to my hon. Friend for the tireless work that he does on behalf of Northamptonshire shoemakers. There is, of course, no “one size fits all”, but I am sure that we can fit Crockett & Jones into our global campaign.