Football Broadcasting Rights

Gary Streeter Excerpts

Tuesday 20th January 2015 Westminster Hall

[Mr Gary Streeter (in the Chair)]

We now move to the next debate. Will colleagues who are leaving please do so quietly and speedily? We are turning to the important issue of the Ofcom consultation on football broadcasting rights, and it is a pleasure to call Thomas Docherty.

[Thomas Docherty (Dunfermline and West Fife) (Lab)]

It is a pleasure to serve under your chairmanship again so quickly, Mr Streeter. The subject of this debate is probably slightly less pressing for many people, but is none the less of great interest to all our constituents.

You will recall, Mr Streeter, that John Major famously evoked an image of cricket being played on village greens for the Britain that he thought we should all aspire to, but of course the reality is that football holds a special place in people’s hearts in all four parts of the United Kingdom and is, indeed, our national sport. On Saturday afternoons, up and down the United Kingdom, football supporters put on their coats and woolly scarves and hats and travel to support their teams. This cultural phenomenon stretches back 150 years in the United Kingdom. More recently, the growth of television has enhanced people’s enjoyment of football. It is probably fair to say that “Match of the Day” still holds a special place in everyone’s heart—the theme music, which I will not try to emulate this afternoon, still makes the hairs on the back of everyone’s neck stand up when it comes on. It is great to see “Match of the Day” enjoying its 50th anniversary this year.

Of course, there has been a revolution in football in the United Kingdom in the past 20 years with the advent of the Premier League and, in particular, Sky Broadcasting. I should probably declare a constituency interest, in that Sky is our third largest private employer, employing some 2,000 people in my constituency and contributing, at a conservative estimate, more than £30 million a year to the local economy. I am incredibly grateful for the work that Sky does locally and for the opportunities it provides to local people.

I share the concerns of many—I do not know whether the Minister would care to comment on this—about the way Sky is advertising gambling products alongside football. I do not know whether the Minister is aware of whether Ofcom or the Advertising Standards Authority plans to look at gambling and particularly the spot gambling that we see on Sky Sports News and during football matches. None the less, Sky has been an absolute force for good in revolutionising the way football is understood and enjoyed and the calibre of football. Football is now without doubt a cosmopolitan sport, not just in the Premier League but throughout the English leagues and in Scotland, with players drawn from throughout the European Union, from the Commonwealth and, indeed, from emerging footballing nations. That is a sign of a multicultural sport. I believe that it is not just because we have got away from mullets and short shorts that there is no great desire to go back to 1980s football.

It is interesting to look at the attendance figures for football grounds—as always, I am indebted to the House of Commons Library for its assistance. When the Premier League began in 1992-93, the attendance figures for Premier League grounds showed that only two thirds of the capacity was being taken up by supporters—average attendance in the stadiums of Premier League clubs was only 70% in 1992-93. Now, despite the economic conditions and the fact that the cost of football has risen for supporters, 95% of seats are taken at Premier League games. If we bear it in mind that 40% of games are on television—live to broadcast—that goes to show that the Premier League and the broadcasters have delivered a product that people want to buy.

--- Later in debate ---

[Mark Field]

The hon. Gentleman makes a perfectly valid point. It is important that we stress that although many people feel that footballers are earning untold riches, certainly compared with those of a generation or two ago, and perhaps too much money, from the television funds does go directly to the talent, there is still huge investment in the grass roots of the game, which has transformed the game over the past 20 years. Does the hon. Gentleman agree that unfortunately in terms of this debate relating to Ofcom, there has not really been any serious attempt to demonstrate how just showing more matches, as Ofcom suggests, would lower the cost to the subscriber? The TV deal that has been done, which has gone onwards and upwards, none the less does sustain and is of interest to—

[Mr Gary Streeter (in the Chair)]

Order. Thomas Docherty.

[Thomas Docherty]

I am grateful for that short speech. The hon. Member for Cities of London and Westminster (Mark Field) makes a serious point, which I have raised with Ofcom myself, that there is frustration among many fans that even after Sky lost a quarter of the fixtures, it did not reduce its price by a quarter. Can the Minister say whether he believes that Ofcom should be taking that up with Sky—whether the fact that the reduction in the number of games has not been passed on as a reduction to the subscriber should be considered as part of the broader picture?

I want to talk specifically about the splitting of the packages. At the moment, some 154 of the 380 games are shown live on BT or Sky. In the next round, the intention is to increase that to 168, so we are talking about approximately 40% of fixtures now, rising to 45% in the next period. Genuine concerns have been raised by the FA and supporters’ groups about the drift away from Saturday afternoon. Football clubs and publicans report a pattern: a lot of match day customers either watch a game beforehand and go along to their local club at 3 o’clock, or go to their local club first and then watch the 5.30 pm game at the pub or elsewhere. Ofcom has refused to rule out allowing the 3 o’clock slot to be looked at, but even if it is prepared to allow that, there are real concerns that moving more and more fixtures away from 3 o’clock to Saturday lunchtimes, Saturday afternoons, Sundays or even Friday nights—I believe that there are 10 games planned for Friday nights—will have an impact on the wider football community.

I am sure you know, Mr Streeter, from your constituency that many local, grass-roots clubs play on Sunday or on Saturday morning. If more and more fixtures are shown on Saturday at lunchtime or on Sunday, they will attract people who otherwise would go along to support a club or to play grass-roots football. Ofcom must bear that in mind, because not only does it have a duty towards competition in the narrow sense as it relates to broadcasters, but it has a broader social responsibility for the good of the game in the United Kingdom.

I am aware that many fans, particularly of some bigger clubs—I include Chelsea in that for the benefit of the Minister, who I know is a Chelsea fan—complain that their clubs’ fixtures are regularly moved. They see the initial fixture on a Saturday afternoon, so they make travel arrangements, book time off work and spend a lot of money on tickets for their families, but at a relatively late stage the broadcasters shift the game. My cousin, Philip Morgan, complained to me about that on Facebook the other day—a big Manchester United fan, he is very frustrated about that practice. I hope that the Minister will assure us that the Government will make it clear to Ofcom that it must bear those things in mind when it carries out its investigation. The interests of the supporter who goes through the turnstile are absolutely critical.

I wish to make two points before I conclude. One is about individual deals versus collective bargaining. I am conscious that Conservative colleagues in the room do not always agree with collective bargaining, but I am sure that Members of the House would agree that collective bargaining is one of the strengths of the Premier League. That is not the case in La Liga, for example, where Barcelona, Real Madrid and other major clubs negotiate their own deals. As a result, large clubs become richer and richer, while smaller clubs struggle a lot. In last year’s Premier League payout, however, the total payment to the winner was only 1.5 times the size of the payment to Cardiff City, who finished bottom of the table. All clubs receive the same amount of money as the initial broadcast share, there is an element based on prize money and there is a small element based on how many times they are shown. It is important that Ofcom understands that collective bargaining must be maintained.

My final point concerns a good book that can, I am sure, be found in the Commons Library: “The All American War Game” by award-winning British journalist James Lawton. It came out about 30 years ago, when Channel 4 was covering American football for the first time, and it looked at the state of American football in the United States. James Lawton talked at great length about the fact that in the US, people can watch American football on a Friday, Saturday and Sunday; if they have cable, they can watch college games, the NFL and the local high school game. He was absolutely blown away by the idea of American football saturation, culminating in the Monday night game. At the time, of course, we only had four channels in the United Kingdom, and Channel 4 was very new.

Fast forward—pardon the pun—30 years. We now have a situation where football is readily available seven days a week. We can watch a Friday night game, perhaps a Scottish game or one of the 10 Premier League games that will be available; there is a Saturday lunchtime game, and there is a Saturday evening game. There are two games on a Sunday and there is a Monday night game. This evening, League cup fixtures are taking place—I am sure that the Minister will be taking a close interest in those. We have Champions League and Europa League football on a Thursday. My constituents tell me that, as football mad as they are, there is a limit to how much football we need on the television.

I am conscious that I am eating into the Minister’s time, but I think that the issue is important. I respect the fact that Ofcom has the lead on it, but I hope that the Government will make it clear to Ofcom that they expect the regulator to be the supporter of the supporters and not the champion of media interests.