Creative Industries

Gareth Snell Excerpts

Monday 27th January 2025 Commons Chamber

[Stuart Andrew]

No.

For all the reasons I have mentioned, we as Conservatives backed our creative industries in government. Our record on supporting the creative industries speaks for itself: between 2010 and 2022, those industries grew at more than twice the rate of UK gross value added, expanding by more than 50%. More than 1 million new jobs were created in the sector during that period. During the pandemic, we introduced unprecedented support for the creative industries, including the £1.57 billion culture recovery fund, the £500 million film and TV production restart scheme, and the £800 million live events reinsurance scheme. That support protected over 5,000 organisations and supported 220,000 jobs, ensuring that our creative industries have been able to bounce back.

Our commitment to support the creative industries also extended to significant tax reliefs. We introduced over £1 billion of tax reliefs for the creative industries, including support for filmmakers through the UK independent film tax credit and business rates relief for theatres and cultural venues. This investment complemented our creative industries sector deal, which put £350 million of public and private investment into the sector. A key example is the £37 million and the new devolved powers to the North East mayoral combined authority to create a film and TV powerhouse up in the north-east, which will enable £450 million of private investment to build the new Crown Works studio. This is an important measure as we seek to spread the opportunities for the creative industries right across the United Kingdom.

We published a sector vision setting out our ambition to grow the creative industries by £50 billion and to create 1 million extra jobs in the creative sectors. This sector vision set out not warm words or platitudes, but a real plan backed by real investment. Our plan included a £28 million investment in the Create Growth programme to support high-growth creative businesses across the UK; an additional £50 million for the second wave of the creative industries clusters programme, building on the £56 million announced in 2018; and £3.2 million for the music export growth scheme to enable emerging artists to break into new international markets. It was a real plan backed by real investment to grow our creative industries by £50 billion.

Personally, I do not doubt any of the Ministers’ personal ambitions for the creative sectors. Where the Government are ambitious, we will always seek to be a constructive Opposition, because the potential to grow is huge and the UK has such a great reputation. Equally, we will do our job by highlighting the impact when choices made by the Government pose a significant risk to the sector, because that is the right thing to do.

In opposition, Labour Members promised to

“fire up the engines of our creative economy”,

and said that they would make the creative industries

“central to a decade of national renewal”.

That was a great ambition, which makes it even more confusing that Labour failed to support every single tax relief the Conservatives introduced for these industries after 2010. I am afraid to say that the reality so far is that significant harm is being done by the Government. In the Chancellor’s Budget of broken promises, Labour drove the tax burden up to its highest level, surpassing the amount after the second world war. Far from firing up the economy, they have extinguished growth by introducing a national insurance jobs tax that will cost employers in DCMS sectors £2.8 billion.

[Gareth Snell (Stoke-on-Trent Central) (Lab/Co-op)]

I am enjoying the right hon. Gentleman’s speech, but while he is talking about the last Government’s record, could he tell me how their plan to defund dozens of creative BTecs and their denigration of creative subjects as Mickey Mouse degrees gives people seeking to study those subjects any confidence that they can go into the pipeline of talent he has talked about?

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[Gareth Snell (Stoke-on-Trent Central) (Lab/Co-op)]

Madam Deputy Speaker, if I were to ask you to name a city in the UK that is a hotbed of creativity—

[Chris Bryant]

Stoke-on-Trent? [Laughter.]

[Gareth Snell]

The Minister has stolen my thunder! As always, he has pre-empted what I was going to say. I was going to say that Stoke-on-Trent is a city that is steeped in history, but fizzing for the future of creativity. We are home to nine Arts Council England national portfolio organisations; we have a burgeoning CreaTech cluster in the Spode building; and we have some of the best performances of theatre-in-the-round at the New Vic theatre, which although not in Stoke-on-Trent is so close to the border it might as well be.

I highlight these points not for the flippant response I should have pre-empted from the Minister, but because all too often when we think about places where creativity happens and where arts and culture thrive, we do not think about places such as Stoke-on-Trent or other historical industrial cities. All too often, those places are written up as wastelands, with derelict buildings shown in articles in The Guardian, rather than the focus being on the things that make them special and strong: our heritage and our future.

Stoke-on-Trent is the only city in the UK that has world craft city status for our industrial history in the potteries. Some of the great creatives of our past are intrinsically linked to Stoke-on-Trent: Wedgwood, Spode, William Moorcroft, Clarice Cliff and Susie Cooper. They are people who had creativity not only in their artistry, but in their industry. They pioneered new methods of working so that we could have the finest bone china, and came up with new techniques for design; the illustrations on the plates, cups and tiles that we all enjoy were at the cutting edge of new methods, technologies, pigments and materials. The creativity that they drew upon as part of their industrial heritage remains, and we have the same skills and burning ambition to demonstrate who we are and what we do in Stoke-on-Trent today.

Some 4,000 jobs in Stoke-on-Trent are linked directly to the creative sector; if the supply chain is included, it would easily be two or three times that number. Some 638 artists and artist organisations are recognised by the Stoke-on-Trent and North Staffordshire Cultural Education Partnership. In 2019, there were 5.5 million tourist visits to Stoke-on-Trent—a narrative that we do not often hear from those who seek to denigrate the city I am proud to call home and represent in this place. Sadly, some of that snobbish approach to my city comes from our nearest neighbours, who seek to use the challenges that our city faces for their own short-term political gain. I doubt that will stop any time soon. However, we are home to “The Great Pottery Throw Down”, which is on Channel 4 on Sunday evenings; Keith Brymer Jones and the team have made pottery glamorous Sunday night TV viewing. It demonstrates that the history of who we are is still very much part of the society and city that we want to be.

[Dr Gardner]

I recently visited the impressive and very funky 1882 ceramics firm based in the World of Wedgwood in my Stoke-on-Trent South constituency, home of “The Great Pottery Throw Down”. The firm impressed upon me its challenges in attracting young apprentices, risking the loss of important creative heritage skills. Does my hon. Friend agree that we must remember the value of pottery and sculpture in our education curriculum review to protect this vibrant industry?

[Gareth Snell]

I agree with my hon. Friend. Our city has children in school who are unaware of our cultural heritage, which is their cultural heritage, and who do not play with clay in the way they should. We have schools that decommissioned their kilns, despite the fact that the children’s parents and grandparents would have trained in those schools, gone into the industry and made good lives for themselves from honest, hard work in what was essentially one of the country’s earliest creative industries.

My hon. Friend is also right about the pipeline of talent. The big creative companies in Stoke-on-Trent tell me that the University of Staffordshire is generating some of the highest quality, most talented graduates in the country. When it comes to computer games, technical productions and animations, the courses at the University of Staffordshire are rated as some of the best, if not the best, in the country. Only this week, three of the big digital creative bodies in Stoke-on-Trent—i-Creation, Lesniak Swann and VCCP—announced their new summer internship. That programme lines young graduates up with professionals working in the creative industry, and shows them what their job and career could be—a job and a career that has value, pride and potential economic benefits for my city, because of the nature of the work that we can bring in.

The Minister will know about the litany of success stories in our city from a Westminster Hall debate that he kindly responded to a few weeks ago. I will not bore the House by repeating that list this evening. Let me simply say that when the Government consider the future of the creative industries and where the talent pool should be—I know that the Minister agrees, so I hope that he reiterates it when he winds up—we should bear in mind that if we can make it work in places such as Stoke-on-Trent, we can make it work anywhere. Young people in my city who enjoy creative education and want to go on to do wonderful things, whether in music, drama, dance, tech or ceramics and pottery, deserve the same opportunities as a child from London or any metropolitan city in the north of England. I hope that, as the new Government foster a new partnership with places such as Stoke-on-Trent, the creative industries can be central to it, so that the names we speak of in 20 or 30 years’ time, when we undoubtedly have this debate again, will be the names of those young people.

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[Saqib Bhatti (Meriden and Solihull East) (Con)]

It is a privilege to wind up the debate on behalf of His Majesty’s Official Opposition. There have been impressive contributions from across the House, and many Members have highlighted how their constituencies deliver for the UK’s creative industries. We heard from the hon. Member for Wimbledon (Mr Kohler), who participated in a punk rock band—the last one to perform at The Roxy, he said, although I think the jury is out on that. We also heard from the hon. Member for Bury North (Mr Frith), who I believe performed at Glastonbury. I do not think he talks about that enough; he should do so more in the future.

My right hon. Friend the Member for Maldon (Sir John Whittingdale) highlighted the places that made him the man he is today. My hon. Friend the Member for Isle of Wight East (Joe Robertson) secured a meeting for not just himself but his Labour colleague, the hon. Member for Isle of Wight West (Mr Quigley)—a great example of cross-party working. My hon. Friend the Member for Bridgwater (Sir Ashley Fox) made a very serious point about the impact of the Budget on the creative industries. The Chair of the DCMS Committee, my hon. Friend the Member for Gosport (Dame Caroline Dinenage), gave a tour of the power of the creative industries across the country. She is doing an excellent job of holding the Government to account.

As we have heard, the UK’s creative sectors are world-leading. They provide opportunities for young people up and down the country to gain employment and skills that can transform their lives. I welcome the fact that so many Members across the House recognise the potential of the creative industries to grow the economy. The UK’s creative industries are truly formidable. In both cultural and economic terms, they are absolute titans. In 2023 alone, it is estimated that the creative industries contributed around £124 billion to the UK economy—in other words, about 5% of our overall economic output. There has been a steady rise in the value of the creative industries to the UK, from accounting for 4.7% of economic output in 2010 to over 5.2% in 2023. It is important that we in this place recognise their growing importance in economic terms.

Our creative industries are also immense in terms of jobs. Around 2.4 million people work in the sector, which totals around 7.1% of all UK jobs. Although the creative industries are still quite heavily London-based, we see diversification of the sector and clusters of creative industry right across the UK, from the leading video game development hubs in Stoke-on-Trent to the beating heart of Northern Ireland, where the creative industries sector employs 29,000 people. Huge swathes of the UK benefit from our creative industries. I know that at first hand, as a west midlands MP. The remarkable director Steven Knight, who created “Peaky Blinders”, runs an incredible project in Birmingham where he recruits 20% of people from the most deprived neighbourhoods. Steven’s record shows that we must continue to champion our creative industries sector, because it has real potential to drive social mobility and generate economic growth. As “Peaky Blinders” is a huge international success, our creative industries ensure that Brand Britain rules on the international stage.

We cannot measure the value and importance of our creative industries just in economic terms, because their reach is impossible to estimate truly. Government statistics show that between July and September 2023 there were 12.5 million visits to DCMS-sponsored museums and galleries. Given the Government’s desire to ensure that 50 million people come to the UK each year, allowing these cultural hubs to thrive will bring more people to the UK to visit some of our great cultural attractions. As my right hon. Friend the Member for Daventry (Stuart Andrew) set out, the Conservatives have a proud record of supporting the creative industries. Between 2010 and 2022, the creative industries grew at more than double the rate of UK gross value added, expanding by over 50%. During that period, over one million new jobs were created in the sector. Rather than burdening the creative industries with tax hikes, we introduced over £1 billion of tax reliefs, including the UK independent film tax credit and business rates relief for theatres and cultural venues.

As my right hon. Friend the Member for Maldon set out, during the pandemic we introduced unprecedented support for the creative industries, including the £1.57 billion culture recovery fund, the £500 million film and TV production restart scheme and the £800 million live events reinsurance scheme. That support protected over 5,000 organisations and safeguarded 220,000 jobs, ensuring that our creative industries could bounce back and continue to offer opportunities for young people.

As we have heard, our ambition did not end there. In government, the Conservatives published a sector vision setting out our plan to grow the creative industries by £50 billion and create one million new jobs. These were jobs for young designers, artists, writers, creatives and others who wanted to bring joy, inspiration and opportunities to the lives of others. In this debate, the Government claimed to have similar aspirations for the creative industries and the young people eager to build careers in them, but we know that is simply not true.

Labour Members have spoken warmly about the creative industries, their impact on the economy and the many opportunities that they bring to young people, but the Government’s actions speak louder than their words. The Government know that one in eight young people are not in education, employment or training, and that many lack the essential skills and confidence to progress in work. How did Labour rise to that challenge? It scrapped the National Citizen Service.

The NCS, introduced by the previous Government, was designed to support young people during a crucial time in their life, connecting them to peers from many walks of life. It gave them opportunities to build their skills and confidence, and empowered them to make a difference in their communities. Having delivered over a million experiences to young people, who took part in over 18 million hours of volunteering, the NCS made a real difference. Does the Minister recognise that Labour’s decision to scrap the NCS will mean that fewer young people take up the opportunities presented by the creative sectors? UK Youth has warned that scrapping the National Citizen Service and the youth investment fund, along with other cuts, could lead to a net reduction in central Government funding for youth services in 2025-26, possibly by tens of millions of pounds. That will inevitably hurt the creative sector.

Many Labour Members spoke warmly about the creative sector, but their Government are doing irreparable harm to its industries. The truth is that the Chancellor’s Budget of broken promises raised taxes to the highest level ever and introduced a national insurance jobs tax. Labour slashed retail, hospitality and leisure relief. There is nothing to protect the creative industries from the Deputy Prime Minister’s radical Employment Rights Bill—a ill-thought-through piece of legislation that will bolster the power of the trade unions and take the country back to the 1970s.

[Gareth Snell]

The hon. Gentleman’s point about the trade unions is absolute nonsense, but that aside, he was first elected in 2019. He is on record as publicly supporting former Prime Minister Liz Truss and, according to Hansard, voted for the health and social care levy, which was a larger increase in national insurance across a much broader spectrum. At no point did he raise concerns about the creative industry then, so would he like to take this opportunity to apologise for that, or is this just naked political point scoring?

[Saqib Bhatti]

The hon. Member makes an interesting point. I can see the Whip furiously making notes: “Give the man a job.” He was reading that off the Whip’s handout, and that is all I will say.

Our creative industry sector, and especially the young people within it, will pay the price of the Chancellor’s growth-killing Budget and the Deputy Prime Minister’s radical Employment Rights Bill. The Institute for Fiscal Studies has warned that Labour’s national insurance jobs tax could lead to fewer opportunities. The sad truth is that under this Labour Government, many businesses in the creative sector will not survive. Don’t just take it from me; take it from Sir Nicholas Hytner, the former artistic director of the National Theatre, who warned that Labour’s jobs tax will force businesses to close, or from UK Theatre, which warned that 40% of venues could close in the next five years due to Labour’s autumn Budget. The inevitable truth is that this Labour Government are a threat to the entire creative industry sector.

But it is not just the Government’s rampant socialism that poses a huge threat to the creative industries. [Interruption.] I am glad Government Members are cheering the demise of the creative sector; people in them will be listening. Alongside the catastrophic impact of Labour’s increase in national insurance, there is the Government’s copyright and AI consultation, which is causing deep concern for the creative industries, but also for many Labour Members. The Minister’s preference for a data mining opt-out for the creative industries will place extra burdens on creators, who are rightly concerned that their work is under threat. My hon. Friend the Member for Gosport (Dame Caroline Dinenage) and many others made a compelling argument about how damaging the Government’s proposal is.

Given the magnitude of the potential changes to copyright and AI, one would think that the Minister would have allocated significant time for creative industry sectors to raise their views. Instead, during the Christmas break, he rolled out a consultation that finishes just next month. He left the creative industries scrambling to raise their concerns with a Government who refuse to listen.

The Minister also works in the Department for Science, Innovation and Technology, so can he tell me why, as my hon. Friend for Gosport mentioned, the Secretary of State for Science, Innovation and Technology has refused to meet representatives from the creative sector? I have heard myself just how worried, angry and frustrated the creative industry sector is about this proposal. Does the Minister have any idea about its impact? Has he considered having a full and transparent impact assessment to properly understand how the sector will be harmed by these changes? My right hon. Friend the Member for Maldon put forward some really important points and challenges, and I look forward to hearing the answers to those.

In our last exchange at the Dispatch Box, I asked the Secretary of State questions about her national youth strategy, but my questions remain unanswered. I hope that the Minister, in his closing statement, can address the serious concerns we have raised about Labour’s Budget of broken promises and its radical Employment Rights Bill, as well as the serious issues we have highlighted around the Government’s AI and copyright consultation.

I repeat, slightly changed, the question I asked Secretary of State at the Dispatch Box less than two weeks ago: can the Minister guarantee that the Chancellor, in a desperate attempt to save her job, will not balance the books by putting the burden on the back of our creative industry sector? When I asked the Secretary of State that question, she said that it was tired. Well, I can tell the Minister that Conservative Members will not tire of standing up for our young people; we will not tire of standing up for our creative sectors; and we will not tire of holding the Government to account.