Six Nations Rugby Championship: Viewing Access

Edward Morello Excerpts

Tuesday 4th February 2025 Westminster Hall

[Charlie Dewhirst]

I thank the hon. Member for that intervention, and the debate is very timely, given what I am about to say. I am also grateful for her contribution, given her role in Parliament as regards rugby and her previous role in the sport as well. I am very aware that income from broadcast deals is vital to the home nations’ rugby unions, but I would caution against a dash to the highest bidder. This should be a case not of maximising income but of optimising it so that the sport continues to have a broad reach, which in turn creates more fans.

[Edward Morello (West Dorset) (LD)]

I think the decision would run counter to the aim of increasing engagement in the sport. The hon. Member will know that the Rugby Football Union receives £28 million of taxpayers’ money to not only deliver the women’s rugby world cup but improve engagement in the women’s game. However, is he aware that the joint venture between the rugby world cup and the RFU to deliver the tournament awarded the contract to provide the equipment to Rhino Rugby, a long-term RFU sponsor, which was paid £800,000 and selected ahead of Aramis Rugby, which offered to deliver all the equipment for free? I would question that. Does the hon. Gentleman agree that the Government should do more to monitor how taxpayers’ money is spent and whether that is being done in the interest of growing the game?

[Charlie Dewhirst]

I think we can all agree that we are looking forward to the women’s world cup. I am not aware of the detail of the situation to which the hon. Gentleman alludes, but I am sure it is something the Minister will take an interest. I hope they can both meet to discuss it further.

Viewing figures for matches that involve the home nations and that are shown free to air during the Six Nations have significantly outperformed viewing figures for, for example, the autumn internationals on subscription services showing the same countries. If rugby risks its broader fanbase, it will become harder to attract other sponsors, and that will become counterproductive in the long term. These are, of course, commercial decisions for private organisations, but Parliament does have a say through the listed sporting events. The Secretary of State for Culture, Media and Sport has powers, using the Broadcasting Act 1996, to draw up a list of sporting events of national interest.

--- Later in debate ---

[Stephanie Peacock]

I am incredibly grateful to my hon. Friend for her contribution, and I pay tribute to her for her work. We have talked about this issue many times. She is absolutely right about the span of rugby throughout the year. I was really lucky to be cheering on the Red Roses at Twickenham a few months ago with my former boss Sylvia Heal, a former Member of this House; I look forward to doing so again in the coming months. I will come on in a moment to some of the points that my hon. Friend raised.

I am aware of reports relating to the broadcasting of the Six Nations from 2026 onwards, which is obviously why the hon. Member for Bridlington and The Wolds secured this timely debate. It should be emphasised that this is a live issue, and it would not be appropriate to comment on every single stage of ongoing commercial negotiations, as I am sure Members will appreciate. However, I recently met Six Nations Rugby to discuss the issue further. It was clear to me that Six Nations Rugby understands the strength of feeling among rugby fans on this issue and appreciates the significant cultural and financial contribution that the Six Nations makes to each nation’s rugby union’s governing body, including the RFU. The Government recognise the importance of broadcasting sporting events such as the Six Nations to attract significant audience interest.

The hon. Member for Bridlington and The Wolds proposed changes to the so-called listed events regime that, in his view, would protect free-to-air coverage of the Six Nations. As he outlined, the Broadcasting Act 1996 gives the Secretary of State the power to draw up a list of sporting events of national interest. The broadcast rights to such events must be offered to the main free-to-air terrestrial broadcasters on “fair and reasonable terms”. The current listed events regime is designed to ensure that sporting events of national significance are available to as wide an audience as possible, by prohibiting the exclusive broadcasting of the event without the prior consent of Ofcom.

As colleagues will know, the Six Nations is listed under the Act as a group B protected event, which means that although highlights must be offered to free-to-air broadcasters, full live coverage does not need to be made available to them. Listing does not guarantee that an event will be broadcast live or on a free-to-air channel. Rights holders are not required to sell rights for listed events, and free-to-air broadcasters are not obliged to purchase them. Conversely, the example of the Six Nations demonstrates that putting an event in group B does not prevent a rights holder from selling full live coverage rights to a free-to-air broadcaster or broadcasters.

The Government believe that the current list of events works well and strikes an appropriate balance between access to sporting events and allowing sports to maximise broadcasting revenue. We therefore have no plans to review the list at this time. When discussing the Six Nations, it is important to consider that broadcasting income is a significant revenue stream for rugby union and is important to the financial sustainability of all home nations unions. The current Six Nations broadcasting rights are said to be worth £90 million a year—a significant revenue stream for the six rugby governing bodies.

The previous Government loaned premiership clubs £124 million as part of the sport survival package to keep elite-level rugby union alive during the pandemic, and championship clubs were loaned £5 million. We are supporting rugby union authorities to improve the financial sustainability of the sport. Indeed, I recently met the RFU to discuss the future of rugby union.

[Edward Morello]

The Minister makes valid points about the contribution that the Government have made. However, the RFU has lost £30 million and overseen three premiership clubs going bust, so I question whether the Government are doing enough to scrutinise the governing bodies of the game in England.

[Stephanie Peacock]

That is, of course, a matter for the RFU. I took note of the hon. Gentleman’s earlier intervention; if it is helpful, I am happy to write to him about the specific points that he raised.

I welcome the recent progress that the game has made on funding distribution and other issues. We will continue to work with the RFU, with representatives of premiership and championship clubs and with the wider sport sector to support the ongoing sustainability of elite and community-level rugby. More broadly, the Department for Culture, Media and Sport provides the majority of direct support for grassroots sport through our arm’s length body Sport England, which invests over £250 million of national lottery and Government money annually. Sport England has awarded £30,859,000 to the RFU—one of its long-term system partners—for the 2022-2027 period, to support men’s and women’s grassroots rugby union. DCMS has also provided over £28 million of investment to support England’s hosting of the 2025 women’s rugby world cup, including £14.5 million to support the legacy of that tournament through improvements to facilities and greater opportunities for women and girls at all levels.

Despite that support, the RFU is independent of Government and is responsible for the regulation of rugby union at all levels. Given the financial difficulties facing rugby union, it is right that the RFU and the Six Nations consider the trade-offs between visibility, access to games, maximising revenue and protecting our cultural heritage.