David T C Davies
Main Page: David T C Davies (Conservative - Monmouth)S4C
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Guto Bebb
The hon. Gentleman jumps ahead of me. That is exactly the point I was going to make. In addition to the question marks we have over the BARB panel in Wales, my family are a very good example of why there are problems with the viewing figures. It is true to say that S4C has made an important decision to invest in the content of children’s television, and I think all hon. Members in the Chamber would welcome that. In my family, seven people live at home; five watch a lot of S4C and two unfortunately do not watch a lot of S4C. The two people who do not watch a lot of S4C are counted in the figures, whereas the five people who do are not included because they are children. My twin boys, who are six years old, would certainly be very annoyed that their viewing habits, which involve Cyw, are not included in the figures. So there are question marks over the S4C audience figures—specifically, the serial viewing figures. In addition, we should not deny that there are serious question marks over the audience figures at peak times.
David T. C. Davies (Monmouth) (Con)
Would my hon. Friend not acknowledge that if the figures are as large as S4C sometimes makes out, it should be raising more than £3 million from advertising, which is roughly just 3% of its total budget—as of today, anyway?
Guto Bebb
That is an interesting contribution. The viewing figures are a cause for concern in many ways. There are good reasons to defend some of them, but we have a situation in which occasionally as few as 19% of programmes manage a figure of more than 10,000 during peak time viewing. That is a real concern. As a result, there has been a serious discussion about whether S4C can justify the funding that it receives. I believe passionately that S4C can justify that funding.