Oral Answers to Questions

Chris Law Excerpts

Thursday 25th March 2021 Commons Chamber

[Martyn Day (Linlithgow and East Falkirk) (SNP)]

How much his Department has spent on native advertising in UK newspapers since the end of the transition period.

[Chris Law (Dundee West) (SNP)]

How much his Department has spent on native advertising in UK newspapers since the end of the transition period.

[The Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office (Michael Gove)]

It is very difficult to follow that, Mr Speaker.

We recognise that newspapers are the lifeblood of communities, and we have negotiated an unprecedented partnership with the newspaper industry. Since 1 January, paid advertising has appeared in up to 600 newspapers across the UK, including 60 titles predominantly directed towards ethnic minority communities. We have also supported 105 Scottish titles that reach 3.3 million people—over half the population of Scotland.

Regional and local newspapers received at least 60% of the funding allocated from January to March 2021. All the titles in the press partnership have been selected independently by the media planning and buying agency OmniGov. We publish spending on gov.uk monthly as part of routine Government transparency arrangements, and we regularly review the cost-effectiveness of that spend against audience surveys, focus groups and operational data.

--- Later in debate ---

[Chris Law [V]]

Good morning, Mr Speaker, and I also hope that the same press hold the UK Government to account. Does the Minister not agree that the fact that the UK Government need to buy news stories to promote Brexit, rather than relying on companies to share their success themselves, is a sign that Brexit is an utterly failing project?

[Michael Gove]

No, I would not say that. I have a great deal of respect and affection for the hon. Member, and that is why the work that we do in advertising in these titles is work that we do in conjunction with the devolved Administrations. We work with them in order to make sure that we are placing content appropriately, not least of course to help people keep safe during the covid pandemic. The Scottish Government of course also devote money themselves to advertising and supporting newspapers—quite right too; that is something that is appropriate at this time. Of course, he and I will disagree on certain policy questions, but on the broad point about keeping our media live and vital, I know that on that at least we are at one.