Businesses in Rural Areas

Brian Mathew Excerpts
Wednesday 18th June 2025

(2 days ago)

Westminster Hall
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Steff Aquarone Portrait Steff Aquarone
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I agree entirely—if only there was a buses Bill before the House. We are also going to get the Transport Committee’s report on buses connecting rural communities, and I would be interested in his thoughts on that in due course.

Meanwhile, rural residents see the Chancellor and the Business Secretary courting the banks and hedge funds, or flying overseas to seek investment. They know that that is important, but they would like to see similar care and engagement for the businesses that matter to them. The Chancellor is keen to get the ear of BlackRock’s Larry Fink, but what about the insights of Larry’s Pizzeria in Hoveton? Meg and Jamie, the hard-working owners, recently showed me how perilous the situation is for rural businesses like theirs. They have excellent reviews, a busy restaurant and a prime broads location, but the cash still just does not add up. The ever-growing cost of supplies, the broken business rates system and high energy costs mean that it has rarely been tougher for a rural business like theirs.

Business owners, employees, trainees and jobseekers have all shared their insights about how these rural economic challenges are impacting them. Chief among them is attracting, training and retaining the workforce. Although we in North Norfolk are proud to have the oldest population in the country, we are blessed with many eager and talented young people who are keen to cut their teeth in a range of sectors. However, the sad reality is that young people in rural areas are missing out on opportunities and seeing their career paths limited by the difficulty of accessing training, apprenticeships and early career development, which are simply too far away and take too long to reach to be feasible.

A large part of that is down to our public transport struggles. During the debate on the Bus Services (No. 2) Bill, I spoke about a young woman from my constituency who is eager to get an apprenticeship working in childcare, but buses will not get her to the right part of Norwich in time for the 8 am start.

Brian Mathew Portrait Brian Mathew (Melksham and Devizes) (LD)
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High streets in market towns such as Melksham, Devizes and Bradford-on-Avon in my constituency suffer from a lack of footfall, which is exacerbated by poor public transport connections. Does my hon. Friend agree that improving bus and train services, as well as providing safe cycle lanes, is crucial for business development?

Steff Aquarone Portrait Steff Aquarone
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I wholeheartedly agree. It is not just the reduction in social isolation and the improved access to healthcare, but the access to training and development, and the ability of customers to get to places to spend their money in the local economy, that make the case for improvement in public transport such a compelling one.

As I was saying, a large part of this situation is down to our transport struggles. The would-be apprentice in childcare I mentioned cannot get to the right place in Norwich at the right time. Training providers themselves struggle to recruit and retain the necessary staff and professionals to deliver consistent and wide-ranging vocational training offers.

I want to highlight the work of one of my constituents in trying to tackle these training and employment challenges head-on. Mitzi from Mundesley has set up a business that employs young local people to turn empty second homes into affordable rental properties. She currently has three such young people—Jake, Jeremy and Sandor—and they are getting practical skills and training in the construction industry while helping to deliver much-needed affordable homes for people just like them.

Community-centred entrepreneurs like Mitzi are not a rarity in rural areas. People start the businesses that their communities want and need, and they provide just as much, if not more, than they receive. However, rural entrepreneurs such as Mitzi, and business owners and managers across rural areas, also struggle with a lack of networks and experience, which are more easily clustered in urban settings. In the square mile of the City of London, there are 22,000 businesses; in the 360 square miles of North Norfolk, there are 5,000. There is a lack of easy networking, shared expertise and experience, and paths to mentorship and training, which are far more viable in an urban business setting, and yet we have no less ability to develop cutting-edge innovation, global leadership and breakaway sector success.