(11 years ago)
Commons ChamberI will comment on it in a few moments. I shall skip over the last few sections of my speech, as I know that Mr Deputy Speaker wishes me to conclude.
The research done by Stirling university’s public health research consortium shows that standardised packaging is less attractive to potential consumers. That is good news because it means that if we have standardised packaging, smoking will be less attractive to young people and children. The reviewers looked at 17 further studies, so there is no lack of evidence. There is plenty of evidence, and the evidence in favour of standardised packaging is very strong.
I will not give way because I am under time constraints.
The industry’s position is quite clear: it wishes to protect the intellectual property rights of its product, and it thinks that that trumps the requirements of public health. I say that public health is much more important than the rights and wrongs of the tobacco industry. Tobacco firms have spent heavily, tried to lobby Members and the Department of Health and sought to prevent progress on this issue. They have put the different aspects of the argument, but I am sure that colleagues will allude to the fact that there are ways of stopping the illicit trade and ensuring that security is maintained on the product. We can prevent the illicit trade from growing.
Let me touch on what is happening in Australia. The evidence has been very positive. One study showed that, compared with smokers who were still using branded packs when the research was carried out, standardised pack smokers were 66% more likely to think their cigarettes were poorer quality than a year ago; 70% more likely to say they found them less satisfying; and 81% more likely to have thought about quitting at least once a day every week since the ban was introduced.
I will not give way, because Mr Deputy Speaker wants us to make progress.