Creative Industries

Ann Davies Excerpts

Monday 27th January 2025 Commons Chamber

[Ann Davies (Caerfyrddin) (PC)]

In Wales, we have had an incredibly rich creative inheritance, and we still have that today. Even our rousing national anthem honours the Welsh poets and singers who came before us. One example of that is the Urdd Eisteddfod, where around 15,000 young people compete in creative competitions, spanning from singing to poetry to dancing, and anything in between. Young people in Wales have the ability to participate creatively in our society, but their talent is often extracted from our local communities.

Professor Michael Woods from Aberystwyth University highlights that the creative industries could be an antidote to outward migration from Wales. He suggests that creative hubs in rural areas could retain young people in Wales, especially as his research showed that the creative arts were the main reason most would stay in my constituency of Caerfyrddin. A fabulous example of one of those creative hubs is Yr Egin in Carmarthen. It houses the S4C headquarters, provides employment and boosts the local economy. Recent research shows it contributed £7.6 million to Carmarthenshire’s economy alone between 2022 and 2023. Yr Egin plays a vital role in promoting our language and culture in Wales. It is not alone in that. Other creative organisations across Wales, including Cwmni Da, Fran Wen, and Aria Studios in Llangefni, also amplify the voice of our land and culture on both local and international stages.

Individuals need access to opportunities and upskilling to participate in the creative industries. Teledwyr Annibynnol Cymru does great work in providing essential training for TV, film, radio and new media. Some 1,800 people have been trained over the past few years at over 125 different courses. The courses are Welsh medium or bilingual, thus providing specialist staff for the industry.

I was really disappointed to hear about cuts at two prominent Welsh institutions: the Royal Welsh College of Music and Drama has cut its junior department and National Theatre Wales is closing due to financial constraints. Despite ongoing training efforts, those cuts, as well as others elsewhere in the sector, leave Welsh creatives at a disadvantage compared with others across the UK. We are very fortunate and appreciate that the wonderful Mr Michael Sheen is establishing a Welsh National Theatre, but the future of our creative industries should not lie solely on the shoulders of one individual. We have a collective responsibility to protect those industries.

Creative industries in Wales generated a £3.8 billion turnover across 2022 and 2023, which accounted for 5.3% of the total Welsh GDP. A cornerstone of that success is S4C, which directly employed 1,900 people and generated £136 million for the Welsh economy. It is crucial that S4C is given equal standing with other British broadcasters during the royal charter review, ensuring that the voices of people across Wales are heard, our culture is represented and Wales does not miss out on financial opportunities.

The current tax relief system disadvantages S4C, because according to current rules, only TV projects with production costs of at least £1 million per broadcast hour are eligible for a tax rebate of up to 25%. As S4C is very efficient, it spends less than £250,000 per broadcast hour so it does not meet the threshold to qualify for the support. I call on the Government to reconsider that to ensure our creative industries continue to thrive.

Our Government must lead on protecting our creative industries, from local to global, because they drive the economy, employ millions of people and contribute in Wales to our culture, Welsh language and overall wellbeing. The creative arts are Wales. As a former peripatetic music teacher and as a singer—not in any big bands, as some hon. Members have been—I would like to read the first verse of “In Passing” by Brian Harris.

“To be born in Wales,

Not with a silver spoon in your mouth,

But, with music in your blood

And with poetry in your soul,

Is a privilege indeed.”

Indeed it is a privilege.

[Several hon. Members rose—]