Local Museums

Allison Gardner Excerpts

Thursday 5th March 2026 Westminster Hall

[Dr Allison Gardner (Stoke-on-Trent South) (Lab)]

It is a pleasure to serve under your chairship, Ms Lewell. I congratulate my hon. Friend the Member for Thurrock (Jen Craft) for securing this debate today.

Our local museums are at the heart of our communities. I am incredibly lucky to have important museums in my constituency of Stoke-on-Trent South that proudly champion our pottery heritage—Gladstone Pottery Museum and World of Wedgwood. Museums are not just about the past; they can be living museums that illustrate our past, present, and indeed our future—a point that I hope to illustrate through those two museums.

For generations, our famous tableware brands have crafted household favourites and shipped bespoke British products all over the world. From Wedgwood to Gluggle Jug, our companies were and are at the centre of the world’s pottery industry. That is what makes us the Potteries.

Gladstone Pottery Museum in Longton showcases the skills, craftsmanship and economic contribution made and curated by local people. Gladstone is the only complete Victorian pottery factory in the country set within a preserved coal-fired factory with traditional bottle ovens. I am sure that hon. Members will be familiar with—and not just because I talk about it all the time—“The Great British Pottery Throwdown” on Channel 4, which Gladstone Pottery Museum proudly hosts and which draws in visitors and TV presenters from across the world. That shows the importance of museums to tourism and the local economy.

Visitors to Gladstone can watch live demonstrations of traditional crafts, explore galleries showcasing historic ceramics, tiles and sanitaryware and learn about the pottery-making process from clay to finished products. Visitors gain an incredible insight into what working conditions were like for the men, women and children who powered the pottery industry throughout the Victorian era. The museum is sited in Longton; there are many working potteries and china companies around Longton, including Susan Rose, Gluggle Jug and, further away, 1882 Ltd. Many of their skills are heritage skills, which we need. They were developed in, for example, Gladstone pottery, and are now used in places such as Mantec, an advanced ceramics company. In its research laboratory, one can see a big view of Gladstone Pottery Museum. The skills used at Gladstone are now being used to make parts for jet engines. I find that very iconic.

A short drive away is the World of Wedgwood, an award-winning tourist destination and living museum that has the V&A Wedgwood collection and a working factory. Wedgwood’s founder, Josiah Wedgwood, was an incredible innovator and entrepreneur who invented creamware, green glaze and much more, and helped to drive the industrial revolution. Sadly, given the pressures of today, the Wedgwood factory is in discussions to reduce production and make redundancies. The financial sustainability of the World of Wedgwood and its factory is vital. This is about not just the factory workers and the skills but local hospitality such as Lunar restaurant and other shops, which we must try to save.

It is precisely because I wish to save those places and create jobs that I want to support the project for the Lunar Gardens—a cultural destination that would draw on heritage while engaging with the future of the industry. It would include residencies and studios for creative work, a training centre for heritage crafts skills, continued industrial ceramics production, a park and an adventure-themed forest playground, as well as a contemporary art gallery.

The proposal would not only promote our proud heritage and boost local tourism but create employment and education opportunities at the working factories. Before I close, I should also say that Longton is also putting in a bid to be town of culture. Will the Minister meet me to discuss the Lunar Gardens project and support for Wedgwood, to develop its business case and keep this important museum open?

UK Town of Culture

Allison Gardner Excerpts

Wednesday 7th January 2026 Westminster Hall

[Dr Allison Gardner (Stoke-on-Trent South) (Lab)]

It is a pleasure to serve under your chairship, Ms Furniss. I thank my hon. Friend the Member for Halesowen (Alex Ballinger) for securing this debate. I am delighted to speak today to shine a spotlight on Longton, a proud town in my constituency and a place where culture does not just sit in museums but runs through everyday life. Longton stands proud among Stoke-on-Trent’s six towns—five not six, Mr Arnold Bennett—all of which retain their own identity.

Longton’s culture is inseparable from its history. It made a significant contribution to the UK’s heritage and culture through our proud pottery industry, which to this day still ships British products all over the world. Duchess China provides its china to the House of Commons and the House of Lords, and Sarah Rose provides china to No. 10—we are everywhere. Longton was once at the beating heart of the industry, and visitors from all over the world now come to marvel at our pottery heritage at the beloved Gladstone Pottery Museum, home of “The Great Pottery Throw Down”. But Longton’s heritage is not just a relic of its past. The skills, creativity and pride forged through generations of pottery and craft continue to shape our future. The ceramics industry has faced real challenges, but there is an enormous opportunity to grow tourism and breathe new life into our many heritage buildings.

Local businesses are already capitalising on the opportunity to showcase our culture. The Kiln at Number 12 offers visitors pottery, painting and hands-on craft experiences. I am sure Members have seen those fish-shaped drinking jugs—they are from the Gluggle Jug factory, in my constituency. Roslyn works, a grade II listed pot bank, is now an entrepreneurial centre that showcases the work of brilliant local artisans and hosts the smallest pottery kiln in the country. Launch It, which operates in Longton town hall, is a local hub for young entrepreneurs, creatives, artists and makers to seek business and start-up support—supporting new arts, crafts and creative businesses to thrive.

Our culture extends beyond pottery to arts and music. In our town centre, we have beautiful murals commemorating the world wars, as well as commemorating the world-renowned Belstaff brand, which started in Longton and now sells clothes all over the globe. There are plans for another huge mural opposite our train station to commemorate our proud pottery heritage, plus a new statue outside our town hall celebrating female potters. Music is central to Longton. At Methodist Central Hall, we have frequent choirs, including Stoke male voice choir.

We are incredibly lucky to have Urban Wilderness, a charity that delivers place-based events and arts programmes to empower our local community. It has recently secured funding to turn an old bank into a new art centre, expanding on its Moony Club programme—a free-to-access arts programme in Longton Exchange. In 2023, Urban Wilderness started its famous Longton carnival and pig walk parade. It is based on a local heritage story about Mayor John Aynsley, who won a bet with the Duke of Sutherland by walking a pig through the centre of Longton, thereby winning the Queen’s parkland for the people of Longton.

I thank Isla Telford at Urban Wilderness for putting forward Longton’s bid for the UK town of culture, and Roz Ryan, in the vibrant Longton Exchange, for putting the idea forward. Their bid proposal will look into themes of work and play, young people, and the legacy of our great ceramic heritage, including our canals and our connections to coal. They will be working with multiple partners to deliver a future-focused bid that builds on the centenary of Stoke-on-Trent and celebrates Longton’s unique blend of industrial manufacture, play and connectivity.

Longton’s story is not just a local one. It is a story of British industry, British creativity and British communities refusing to give up. I am confident that, with the right support, Longton can continue to be a vibrant town centre, and that it would be a great UK town of culture.