Tourism Industry: VAT Reduction

Alistair Carmichael Excerpts

Wednesday 21st November 2018 Commons Chamber

[Mr Alistair Carmichael (Orkney and Shetland) (LD)]

I am delighted to have obtained this Adjournment debate, albeit slightly postponed. I am grateful to the hon. Members who have remained in their place this evening to take part and to demonstrate that the question of a reduced rate of value added tax for the tourism sector is one that commands cross-party interest and support.

Tourism is the fourth largest sector of the UK economy today and, unlike most sectors, it has a reach across our economy and geography that is hard to equal. Certainly, it is a massively important, and increasingly important, industry in my constituency in the northern isles.

We have previously heard talk of voodoo economics, and tourism is a sector that allows us to apply a little judo economics—that is to say we can use the force of those things that would normally work against us to our favour. In Orkney and Shetland, we have a number of disadvantages due to our geography and the size and sparsity of our population, which are all things that, when it comes to tourism, make us an attractive destination. They are the things that make people want to come to see us in the northern isles. For us, tourism is an enormously important industry, and it is one that has grown massively in recent years.

Tourism also complements many indigenous traditional local industries. For years we have told our fishermen, our farmers and our crofters that they have to diversify or die, and they have taken that message to heart. This does not quite come within what I have to declare as an interest, but my parents’ family farm on Islay, off the west coast, is now in the region of 800 or 900 acres, and it not only supports cattle and sheep, as it has always done. Now, between my sister and my parents, the farm supports four individual self-catering units, which is a good example of how a traditional farming unit has been diversified to take significant income from tourism.

Obviously, tourism fits well with the profile of many communities such as ours, because it allows seasonal and part-time employment, which are both important in communities where people perhaps do not have just one job working 9 to 5, Monday to Friday. People are looking for a range of different income sources—as evidenced by the recent growth in the number of people working as tour guides in both Orkney and Shetland—and such employment offers that sort of opportunity.

In establishing the importance of tourism as an industry, in communities like mine right the way through to where I stand in one of the best-known tourism destinations in the country, the question arises of how we can best seek to allow the industry to grow itself.

[Jim Shannon (Strangford) (DUP)]

I congratulate the right hon. Gentleman on securing this Adjournment debate. He has mentioned the attractiveness of his constituency to tourists. A VAT reduction would definitely benefit tourism in Northern Ireland. In 2017, some 2.6 million out-of-state visitors and more than 2 million Northern Ireland residents took an overnight trip in Northern Ireland, and during 2017 visitors from all markets combined to spend £926 million in Northern Ireland, up £76 million on the previous year. Does he agree that lowering VAT can only encourage more people to make the trip to Northern Ireland or to his constituency, luring people away from the Republic of Ireland by providing unrivalled beauty and attractions with unrivalled pricing? Indeed, the same could be said of the whole United Kingdom of Great Britain and Northern Ireland.

[Mr Carmichael]

The hon. Gentleman makes the point well. I am aware that Northern Ireland has a particular issue as it shares a land border, a fact that is fairly well discussed at the moment, with the Republic of Ireland. The Republic is one of those countries that in 2011—I will doubtless be corrected if I am wrong—cut their rate of VAT on tourism services to 9%. There is a particular sensitivity about the cross-border issues there, which may assist the hon. Gentleman in making the case, because there is a good working example on his own doorstop of the opportunities that are presented.

I know it is counter-intuitive in the Treasury to suggest that cutting taxes will bring an increased return in revenue, but there is good objective evidence to support that very proposition. I was a member of the Cabinet in 2015 when the Budget cut the rate of spirits duty by 2%. We did that expecting it would result in a reduced return of about £600 million, but we felt it was an important thing to do. In fact, the revenue return as a whole was significantly increased. So having taken the expected hit, we got a better return at the end of the day. This is the same thinking that underpins the Government’s reductions in corporation tax in recent years.

[James Heappey (Wells) (Con)]

The Somerset Tourism Association and Visit Somerset have made representations to me on this matter and they very much agree with the right hon. Gentleman that a reduction in VAT on overnight accommodation and visitor attractions leaves more money in the pockets of visitors to spend on other things during their stay. So the money is not lost to the system; it grows the visitor economy even further.

[Mr Carmichael]

The hon. Gentleman leads me on nicely to my next point. I was going to try to explain the way in which this reduced level of VAT feeds into other parts of the economy and the effects it can have. It is argued, with some force, that the reduction in VAT can lead to higher employment levels and better wages, which in turn leads to increased income tax receipts. The increased profitability of businesses, some of which are currently marginal and probably not even paying much tax at all, provides the opportunity for greater returns in corporation tax. Eventually, this feeds through to higher expenditure in other sectors—this is the so-called “tourism multiplier”, which goes back to the hon. Gentleman’s point. It is estimated that for an additional £1 spent in tourism we will see another 70p generated in spend in other sectors.

The European Union VAT laws currently require a broad uniformity of VAT and sales taxes across the whole EU, but there is a specific derogation for certain supplies. The list of these derogations is set out in annex III to the principal VAT directive 2006/112/EC. The three items of particular relevance to the tourism sector are items (7), (12) and (12a). For the benefit of the House, let me read those into the record. Item (7) specifies:

“admission to shows, theatres, circuses, fairs, amusement parks, concerts, museums, zoos, cinemas, exhibitions and similar cultural events and facilities”.

Item (12) specifies:

“accommodation provided in hotels and similar establishments, including the provision of holiday accommodation and the letting of places on camping or caravan sites”.

Item (12a) relates to

“restaurant and catering services, it being possible to exclude the supply of (alcoholic and/or non-alcoholic) beverages”.

It is important that the House understands that we make this case within a fairly clearly defined area, because the question of what constitutes tourism services, and other such issues, is already fairly well established in European law.

The principle of uniformity, subject to these derogations, is now stretched to breaking point. In Europe, only three countries—the United Kingdom, Denmark and Slovakia —continue to charge the full 20% rate of value-added or sales tax. Every other country charges a reduced rate. Some charge as low as the 5% minimum floor set by EU law, and they range right the way through to 15%. The rate in the Republic of Ireland has now been set at 9%, which has been of concern to operators in Northern Ireland and will doubtless affect the considerations of the hon. Members for Strangford (Jim Shannon) and for South Antrim (Paul Girvan), who are sitting behind me.

I know how the Treasury likes to do these things— I have seen it for myself many times over the years—but I would like to hear from the Minister that there is a willingness in the Treasury to engage with a wider range of people and a wider range of stakeholders. The Cut Tourism VAT campaign commissioned Nevin Associates to produce analysis. Its modelling showed that a cut to 5%—the minimum allowed—could generate £5.3 billion in gains to the Treasury over 10 years.

[Henry Smith (Crawley) (Con)]

The right hon. Gentleman is making a powerful argument and I hope that the Treasury will listen sympathetically. He is right that reducing VAT on tourism would boost the economy, and it would also be a boost to gateways to the UK such as Gatwick airport in my constituency, where many tourists arrive from abroad and benefit the local community. It would certainly help to boost the economy further.

[Mr Carmichael]

That is a good point. In fact, as the representative of a slightly smaller gateway—a significant number of people come in through Kirkwall and Lerwick, especially on cruise ships in the summer months—I can see the opportunities to be had.

As I was saying, the Cut Tourism VAT campaign analysis found that there would be gains of £5.3 billion over 10 years. I hope that that would be subject to pretty robust scrutiny by the Treasury, but it should be taken not as the subject of argument or debate but as the starting point for a discussion between the Treasury and the sector. It seems to me that a significant body of both academic and sectoral opinion says that it would offer opportunities for our businesses to grow and for the Treasury to get more money as a consequence. I do not expect the Minister to stand up and say, “All right, on you go”—I suspect that that moment, were it ever to come, passed with the Budget—but there is still a wide range of opinion on this issue in the House and there is a wide range of support for it throughout the country. It would assist us all, Treasury included, if the Minister was prepared to open the lines of communication and engage with those of us who are making the case.

--- Later in debate ---

[Mel Stride]

The hon. Gentleman raises the issue of VAT specifically in Northern Ireland. As he will be aware, we undertook a call for evidence, which we announced at the Budget before last. We have now reported on that and will continue to look at the issue of VAT, although we are currently constrained by virtue of our membership of the European Union, as I will argue later. Northern Ireland actually has some advantages over the Republic of Ireland when it comes to VAT. For example, we have the highest VAT threshold for businesses that have to charge VAT in the European Union and the OECD, including the Irish Republic.

The right hon. Member for Orkney and Shetland mentioned the specific support we provide for tourism. We provide some £60 million per year for our GREAT Britain campaign, £20 million per year of which goes to VisitBritain. Our tourism action plan looks at regulation, transport, skills and all the other things that underpin tourist activity as well as money and taxation. Some £40 million goes to the Discover England fund for promoting tourism outside London.

At the heart of the right hon. Gentleman’s ask is clearly a reduction in VAT, particularly with regard to food and beverages, attractions and accommodation— the areas that he cited when he mentioned the VAT directive and the derogations in items (7), (12) and (12a). The Government recognise the strength of feeling on this matter. We have met campaigners over many years, and I have engaged extensively with Members right across the House. We will keep VAT and VAT on tourism under review, but unfortunately there are some issues from which we cannot hide away. One of those issues is the fact that, if we are to make a change, under the current arrangements with the European Union that change would have to be UK-wide. It would therefore come with quite a hefty price tag.

The Treasury estimates that, in the first year at least—although one recognises there are dynamic effects of reducing taxes, increasing activity and therefore perhaps getting more tax revenue further down the line—we would be looking at a cost of about £10 billion for reducing VAT from 20% down to 5% in the categories that I mentioned. That would be about £7 billion on food and beverages, £2 billion on accommodation and £1 billion on attractions. Some of that loss, or some of the relief that we would be providing, would be dead weight in the sense that it would not necessarily solely apply to supporting tourism.

[Mr Carmichael]

There is one important factor of which we should not lose sight, which is that our tourism sector is enormously competitive. Therefore, there would be every incentive for the operators in the industry to pass on the money that would be available to them by having a reduced rate of VAT. As a consequence, we would see that recycling effect accelerated in a way that we probably would not see in any other industry.

[Mel Stride]

The right hon. Gentleman makes a very important point. As somebody who philosophically believes in lower taxes, I think that is a very strong argument. However, unfortunately there is the cost argument. To use the same kind of principles to the right hon. Gentleman’s argument on recycling, clearly if we were bringing in less by way of taxation as a consequence of the reduction, there would be less to spend on other things that arguably might help tourism, including improved infrastructure and maybe even tax reliefs in other areas, such as the progress that we have made in reducing small retailers’ business rates.

We have one of the highest VAT thresholds of any country in both the European Union and the OECD, which is an advantage to us and our tourist sector.