Gambling Harms

Debate between Alex Ballinger and Abtisam Mohamed

Wednesday 5th February 2025 Westminster Hall

[Alex Ballinger]

I agree with my hon. Friend that gambling companies are often preying on the most vulnerable in our society; those with the least and the most to lose. I wholeheartedly agree that stronger regulation is needed, and I will talk about that somewhat as I go.

Children and young people are particularly at risk. Just last week, The i Paper newspaper reported that children playing free mobile phone games are being targeted with gambling advertisements. Such adverts are priming children to gamble as soon as they are old enough to do so. A critical part of tackling gambling harms has to be stronger regulations on marketing, advertising and sponsorship.

Both Ben and Jack were drawn back into gambling by the constant offers and inducements to gamble that were seen everywhere. We cannot now watch a football match without being bombarded by gambling adverts. At the opening weekend of the premier league this season, there were 29,000 gambling messages—a 165% increase on the year before. How is that acceptable in a sport that so many children enjoy?

[Abtisam Mohamed (Sheffield Central) (Lab)]

Does my hon. Friend agree that we are falling behind other countries with evidence of less harm? Countries including Belgium, the Netherlands, Italy and Spain have chosen almost full bans on gambling advertising and sponsorship. Does he agree that we need stronger controls to protect people, especially children, from harmful gambling advertising?

[Alex Ballinger]

I thank my hon. Friend for her intervention, and I wholeheartedly agree. Many European countries, as well as Australia, have put forward much stronger restrictions on gambling advertising, and it is very important for the protection of our children that we follow suit.

It is also the same on social media: on X—formerly known as Twitter—alone, there are now 1 million gambling adverts every year. The industry is clearly doubling down on this approach as it spends £1.5 billion a year on gambling advertising in the UK. While the gambling industry sometimes attempts to frame advertising and marketing as having no connection to harm, there is ample evidence that the marketing increases the use of the most harmful forms of gambling. Online incentivisation schemes, including VIP schemes, bonuses and free spins, are evidence that gambling companies think marketing gets people to gamble in their most profitable and harmful sectors.

Advertising and the exposure to gambling cues are the No. 1 issue for patients who access NHS gambling services, and 87% of people with a gambling disorder said that marketing and advertising prompted them to gamble when they otherwise were not going to. I spoke earlier of Ben, who was contacted more than once a day in the months leading up to his death. That level of contact and pressure must be addressed; it is simply unethical and puts gambling profits above the lives of our young people.