High Street Gambling Reform

Alex Ballinger Excerpts

Thursday 8th January 2026 Commons Chamber

[Dawn Butler]

Absolutely. I hope I was not a bad influence on my hon. Friend. It was the first time that I had gone into one, but you have to go into one to really understand what it is like. Like he says, we went in and a machine had been reserved for a person who had gone somewhere for when they came back. The business model is extreme and rather cruel.

[Alex Ballinger (Halesowen) (Lab)]

I thank my hon. Friend for giving way; she is delivering an excellent speech, and I support her campaign to end the aim to permit. Another issue I have heard lots of people concerned about is the 80:20 rule, which requires gambling shops to have only 20% of their machines to be the higher stake, more dangerous and addictive machines. There is a rumour or a consultation out that the rule might be liberalised. Does she agree that the liberalisation of that rule, at a time when gambling regulation is not fit for purpose, would be completely unacceptable?

[Dawn Butler]

That rule must not be changed, and I will tell my hon. Friend for why. Gambling shops get around that rule by having iPads, which are classified as lower stake machines, that do not work. That is how they get away with having more B3 machines, which are the most addictive machines where you can put in £20 and lose it in a minute. That is why the rule should not be liberalised. As I say, the business model is quite shocking.

Across the nation, an average of 13.4% of people are categorised as low-risk gamblers, with 2.9% categorised as high-risk. In Brent, 17.1% of residents are categorised as low-risk and 6.2% as high-risk. This shows the link between the proliferation of gambling shops and harm. One kind of business that is found on high streets when there are lots of gambling shops is pawn shops, because people lose their money and then pawn what they can to gamble more to try to win it back.

I am not saying that we should ban gambling all together, but we have to be honest about the harm that is being caused at the moment. The Gambling Act 2005 is completely out of date.

The latest iteration of this campaign has been a personal journey for me and has increased my understanding of the harms of gambling. Like my hon. Friend the Member for Kensington and Bayswater (Joe Powell), with whom I went into some gambling shops, and who is running an excellent campaign to stop a huge gambling shop opening in his constituency, I have met some amazing people, and I want to talk about their testimonies. I interviewed two of them, and those interviews are on my Substack. Their testimonies opened my eyes, and I hope they do the same for anyone else who hears them. They also moved me to tears.

Jackie Olden is a phenomenal campaigner. Her mum, Wendy Hughes, worked at a bookmaker. After Wendy was given free plays on the machine so that she could entice the punters with the bright lights, the sounds and the music when the customer wins, she became addicted and started gambling with her own money. Towards the end of her life, Wendy gambled on a slot machine for 16 hours straight; the staff knew how she liked her tea and coffee, and bought her food so that she did not leave. Wendy had maxed out her credit card, so they kept her in the shop over 12 hours so that her credit card limit would be renewed and she could take out money and start gambling again. They knew her favourite chair and her favourite machine, and they let her gamble for 16 hours. Wendy lost almost £2,000 in that session. Merkur was fined £95,000 as a result of social responsibility failings—none of that money, I might add, went to the family.

Wendy later died of cancer. [Interruption.] I am getting quite emotional, sorry—Jackie is an amazing campaigner. Wendy had told her daughter that she was gambling to win enough money to pay for her funeral. The people in that gambling shop knew she was dying of cancer; they saw her emaciated body as she kept going in to gamble.

Charles and Liz Ritchie lost their son, Jack, at the tender age of 24. Jack had a gambling addiction. In his suicide note, he said that he would never be free from gambling, and that is why he took his life. Charles told me that Jack got addicted at school; he and his friends would go into gambling shops and he would place bets with his dinner money. Okay, things have been strengthened, and there are now checks on young people who look under 18, but there were not then. Using his dinner money to gamble, Jack had two big wins, winning £1,000, and became addicted, chasing that win time and again. His parents did not find this out until after he died.

In their grief, Charles and Liz decided to mobilise others, and they have since set up an amazing charity called Gambling with Lives. There are so many people who have been fighting this addiction on their own. The Labour Government have done some good work; there was just one NHS gambling clinic when Jack died, and now there are 15. However, there is so much more that we must do.