Destination Management Organisations Debate
Full Debate: Read Full DebateDepartment: Department for Digital, Culture, Media & Sport
Lord Vaizey of Didcot
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Destination Management Organisations
Lord Vaizey of Didcot Excerpts(3 years, 6 months ago)
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Baroness Barran (Con)
The Government recognise the role that regional transport authorities can play in providing information and assistance to visitors, as my noble friend has outlined, particularly when they co-ordinate that work with the DMOs. I have already mentioned the £25 billion provided to support the sector, which has been one of the worst hit; we have supported over 87% of businesses in this area.
Lord Vaizey of Didcot (Con)
The Government’s support in that respect is very welcome. One of the themes of these questions is greater co-ordination between DMOs and greater co-ordination of funds. Are the Government planning a big domestic marketing campaign, given that Matt Hancock has turned us into a captive audience for domestic tourism?
Baroness Barran (Con)
We are currently working with VisitBritain, VisitEngland and local partners, including DMOs, to champion the diverse tourism offer we have in this country through the Enjoy Summer Safely campaign. We spent £19 million on domestic marketing activity last year, and much more is planned for this year.