Football Governance Bill [HL]

Lord Ranger of Northwood Excerpts

2nd reading
Wednesday 13th November 2024 Lords Chamber

[Lord Ranger of Northwood (Con)]

My Lords, as a 12 year-old boy, my father took me to my first football match, the 1987 FA Cup final at the old Wembley Stadium: Tottenham Hotspur v Coventry City. It was a classic. I was thrilled just to be there. My father was not a football fan, but he had promised to take me if we got to the final. I inform my noble friend Lord Maude that we lost. Such is the lot of a Spurs fan, but I was besotted by the game and my club. So today I speak as a fan—one who watched this weekend as we lost again, this time to Ipswich.

Football is the beautiful game. It is simple, graceful and physical; fast and slow; and accessible to those who play and for the many who watch, support and listen. It is a game for everyone, which is why it has become the world’s most played and most watched sport. In that context, English football is the pinnacle of successful club football when it comes to commercial success, especially since the advent of Sky TV and its innovative partnership with the Premier League. Billions of pounds of revenue have flowed into English football. This has caught the eye of various types of club owners—some are in the game for their own passion, but, more so now, some wealthy owners seek to utilise football for other purposes, including making themselves wealthier—but the game and the fans have made our football the most watched and admired in the world.

This was never clearer than during Covid, when the world got to watch the Premier League being played without fans in the stadiums. That meant that, although we could hear the thud of boot hitting ball, there was a total absence of atmosphere, making the whole experience like watching a game in zero gravity—no noise and no atmosphere. This demonstrated how important and integral, and how much a part of the fabric of the match experience—or should I say the product?—are the fans and their passion and voices. It was so much of an issue that broadcasters started to play recorded crowd noises for the TV audience. Fans are not just for match days; they are for life.

Our football is steeped in communities, families, generations and the lifeblood of local residents. Clubs now have fan bases that span the globe, but it is the rich history that makes English clubs unique, as well as what fans sing on the terraces. Our football is not some fabricated, franchise-based, Monopoly board model where owners can have absolute power—such as in American sport, which is based on that; Major League Soccer has continued in that vein. Around the world, other sports, notably cricket, have adopted franchise-based models to turbocharge their development of leagues as commercial cash-producing machines, churning out games and merchandise in equal measure. Let me be clear: there is an audience and a market. By all means, create a product—but that is not the nature and history of our game. In our game, fans have power.

Modern-day owners can be loved, if they spend money to buy players and invest in the club—and, most importantly, if the team wins. They will be hated, if they do not win or are seen not to care about the club, and they will be hounded out. It has been said by the Premier League that its clubs have a virtuous-circle approach to their finances, investing in world-class players and facilities, in player development and local communities. But it seems clear that the old analogy to prune juice once made by the noble Lord, Lord Sugar, is still accurate, as ever-increasing amounts of money come in and go out of the game through huge transfer fees, player wages, agents’ fees and more.

So, what is the modern-day owner’s dream? What are they in it for? Maybe it is to buy a small, lower-league club, invest in the ground, buy smart when it comes to players with potential, use technology and data to inform their decisions, build a global fanbase by leveraging social media and even have a fly-on-the-wall TV show—basically, sweat the asset. Then, hopefully, you watch the value of your investment go up, with maybe a promotion or two to keep the fans happy. Is anything wrong with that? Football is now as much a business as it is a sport. We must acknowledge that. But it must still deliver for the fans, who also know that not everyone can win every game—because the magic ingredient of our game is competition and jeopardy.

Taking all this into account, and the unequal success of English football, means that an independent regulator must tread lightly—or, dare I say, it may undermine the magic pyramid. Football fans have already seen how the promised land of good intentions can end up mutilating the beautiful game. I speak of the video assistant referee—VAR. Ask any fan if they would like that genie put back in the bottle: the erosion of the undiluted joy of scoring a goal as fans in the stadium best-guess whether the goal will be disallowed, fans at home wait while watching endless replays, and the poor chaps at Professional Game Match Officials Ltd draw lines on screens. Fans are now rueing what they wished for, and I would go as far as to say that they would rather live with a few human errors than the suspension of the joy of a goal, the increased ambiguity and the removal of power from the official in black to the faceless operators miles away behind a bank of screens. Let us not let the good intentions of the excellent, fan-led review by Dame Tracey Crouch lead us into the unintended consequences of heavy-handed regulation that will potentially do similar damage to our game and its commercial success that is the envy of the sporting world.