All 2 Debates between Lord Moynihan and Baroness Brady

Mon 9th Dec 2024
Football Governance Bill [HL]
Lords Chamber

Committee stage part one & Committee stage: Minutes of Proceedings part one & Committee stage: Minutes of Proceedings part one & Committee stage
Mon 9th Dec 2024

Football Governance Bill [HL]

Debate between Lord Moynihan and Baroness Brady
Lord Moynihan Portrait Lord Moynihan (Con)
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I will pick up on the point made by the noble Lord, Lord Goddard, and refer to the amendment in the name of the noble Lord, Lord Mann. My understanding is that the regulator cannot take the women’s game into account, even where, in theory, the accounts may relate to both. Indeed, on the face of the Bill, as I read it—I look forward to the Minister’s clarification—it would be possible for clever accounting to move money and, indeed, even financial exposure, across to the women’s game and therefore exclude it from the consideration of the regulator. I hope I am wrong in that. I can see that there would be ample opportunity for approaches to the accounts and the financial strength of clubs to be manipulated in a way that I am sure was not the intention of the Government or the regulator. The Minister will no doubt clarify that when she comes to respond.

This goes back to the possibility of amending the scope of the Bill in the future. In other words, as the noble Baroness, Lady Grey-Thompson, said, this is exclusively a men’s regulator. I was a bit concerned about the language in the report to Parliament and to the Delegated Powers and Regulatory Reform Committee, which was prepared by the department, recommending that women’s football be “given a chance” to self-regulate. That is rather a condescending phrase to the sport. Therefore, it is not surprising that a number of people in the sport have been rather concerned that the women’s game has not been given equal opportunity. UEFA has brought in solidarity payments for the Women’s Champions League clubs to support the growth of the women’s game. That is not the case in the UK. I can completely see the arguments that people like Kelly Simmons have made: if the benefits of the regulator are as strong as the Minister has expressed to the Committee, then it could enhance and expand club licensing criteria to raise standards in women’s football—the performance of women’s football as well as medical and welfare provision.

If the Bill offers so strong a benefit to the sport as the Minister makes out, it is unfortunate that the women’s game should be put to one side and simply told it is being given a chance to prove itself and, in due course, might see the benefits that the Minister says exist in this Bill for football. That is my biggest concern. I think it is a concern felt by many in women’s football; I see the noble Baroness, Lady Grey-Thompson, nodding in assent.

It is important for the Minister to address both the role of the regulator in relation to what a football club does to promote women’s football and the wider implication that many in women’s football feel: that they are being somehow excluded from the great benefits we have regularly heard about in Committee from the Minister about the game as a whole.

I hope the Minister will respond to both those points; that would be helpful to the Committee. If they are not positive responses, then this will perhaps be something we should return to at a later stage, to make sure that the women’s game is not disadvantaged by the introduction of the regulator.

Baroness Brady Portrait Baroness Brady (Con)
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My Lords, I rise to speak on Amendments 65, 70 and 72, which focus on ensuring financial support for the women’s game and protecting it from many adverse impacts resulting from the Bill.

While I respect the intention behind these amendments, I believe that they are not strictly necessary. I want to underline the significant commitment that many Premier League clubs already have to the women’s game. A vast majority of Premier League clubs operate women’s teams—including West Ham, which had a fantastic 5-2 win yesterday. We do that not as an obligation but as a genuine commitment to growing and professionalising women’s football. We all want our women’s teams to succeed, thrive and contribute to the broader success story of English football.

The truth is that not one WSL team makes any money—actually, not one even breaks even. They all lose between £1.5 million and £5 million a year, so they are currently wholly reliant on the men’s teams playing in the Premier League for their funding. The Premier League’s commitment is not just rhetorical; it is backed by meaningful action. Premier League clubs have provided substantial financial support and shared their expertise, facilities and resources. A recent example of that is a £20 million interest-free loan, which was made available to the women’s NewCo to help build a robust foundation for future growth, alongside a co-operation agreement with the Premier League to assist with growing, commercialising and attracting investment to the women’s game. The Premier League also invests £6 million in over 70 emerging talent centres across the country, to bring brilliant and diverse talent into the women’s and girls’ game from the widest possible range of backgrounds.

Football Governance Bill [HL]

Debate between Lord Moynihan and Baroness Brady
Baroness Brady Portrait Baroness Brady (Con)
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My Lords, I support this amendment, which seeks to address one of the most significant and unresolved issues in football governance: the regulation of football agents. The amendment is not just about imposing stricter rules on agents; it is about protecting the financial stability of English football and ensuring that the resources within the game are directed towards its growth and long-term health.

In the last five years, Premier League clubs alone have spent a staggering £1.65 billion on agents’ fees. This represents an extraordinary extraction of wealth from the game. It is money that could otherwise be invested in stadiums, academies, community projects, et cetera. The agent market is riddled with dysfunction. The incentive structures are fundamentally misaligned, with practices such as dual representation creating inflationary pressures on transfer market fees and wages. Without reform, the unchecked escalation of agent fees will continue to threaten the financial stability of clubs, and limit the growth and potential of the industry.

While the amendment addresses a critical issue, it also highlights a broader concern: the lack of meaningful engagement from the Government on how to support English football beyond the confines of the Bill. The Bill creates significant new regulatory obligations and risks for damage within football, particularly for Premier League clubs, without addressing the areas where government action could help the game thrive. Let me be clear: the amendment provides an opportunity to have that conversation. It forces us to ask why the Government have not engaged with clubs on how to help clubs grow and succeed while addressing the inefficiencies in football or the opportunities we have to grow with government assistance.

For example, on access to talent, since Brexit English clubs have faced significantly restricted access to international talent compared with competitor leagues. Reforming these laws could reduce player acquisition costs, improve competitiveness and enhance the financial health of the pyramid. On tax incentives for investment, football infrastructure is a national asset. Other countries, such as France and the US, recognise this through targeted tax incentives for stadium development and training facilities. Yet here in the UK we have no similar framework to support clubs to make these long-term investments. These are areas where constructive government engagement could make a real difference. Yet, instead of addressing these opportunities, the Bill focuses on imposing new obligations without offering the tools to support growth or mitigate the unintended consequences. Premier League clubs would really welcome engagement on these potential growth opportunities.

Turning back to agents, the lack of effective regulation has been an ongoing issue for decades. The Premier League has already attempted to address this through initiatives such as its 2017 review into intermediaries, which identified serious problems, including the lack of qualifications, excessive influence, and weak enforcement mechanisms. While clubs are willing to take bold unilateral steps, including banning dual representation, these measures were ultimately not implemented, because FIFA launched its own reform process. However, FIFA’s efforts have stalled due to the legal challenges my noble friend mentioned, and its proposed cap on agents’ fees has been deemed unlawful in the UK. Without primary legislation, meaningful reform remains out of reach.

The amendment is therefore timely. It provides a legislative framework to ensure that agents act in the best interest of their clients, comply with FIFA regulations and disclose key information about their activities. These measures would not only bring transparency but reduce the inflationary pressures caused by the current dysfunctional system. Whether the Bill is deemed the appropriate place for action or not, I hope the Government will engage with clubs and leagues on how to pursue much-needed reform in a way that safeguards competitiveness.

In this respect, this amendment also serves a broader purpose: it highlights the imbalance in how the Government are approaching the Bill. Clubs are being asked to shoulder significant new regulatory burdens, yet there is little or no discussion about how the Government could support them in other critical areas. Whether it is addressing the dysfunction in the agent market, widening access to talent or incentivising infrastructure investment, so much more could be done to help English football grow and succeed.

This amendment addresses a pressing issue that has gone unregulated for far too long. The influence of agents on the game and the resources extracted through their fees cannot be ignored. At the same time, this amendment is a reminder of the broader need for the Government to engage with football on how to support growth and sustainability, not just impose new obligations. I urge the Minister to take this opportunity to engage meaningfully with clubs and leagues, not just on the regulation of agents but on the wider opportunities I have mentioned, to ensure that English football remains the most dynamic and competitive league in the world.

Lord Moynihan Portrait Lord Moynihan (Con)
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My Lords, I support both my noble friends who have spoken to this amendment.

We spoke earlier about the importance of taking into account the players—the noble Lord, Lord Watson, raised that. Agents push, not least to increase the opportunities for the players to earn money, and one of the biggest problems and the reason why we should engage with players—for example, with the Club World Cup coming up—is that further strain is placed on the elite players. Agents are directly involved in that market; they go right to the heart of the financial stability of the game.

The agent market is central to the infrastructure of professional football. If we are to have a regulator, it is inconceivable that it should not consider the impact of agents, which some see as heavily dysfunctional and others see as beneficial if regulated—FIFA has gone through huge challenges recently in terms of the overall regulation of that market.

The regulation is difficult enough, but it is impossible not to regulate football as is proposed under this legislation without the regulator taking into account the impact of agents on the financial stability of the clubs. That is the key point. To a great extent, the financial stability of clubs relies on the good working of the agent market.

I hope that when the Minister comes to respond, she will reflect on that and on the importance of this amendment, and that she will look to see whether advice, even, can be given to the regulator to ensure that this is fully taken into account, to ensure a smooth functioning of the professional football market and, above all, the financial stability of the clubs.

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Lord Moynihan Portrait Lord Moynihan (Con)
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I support many of the points that the noble Baroness, Lady Taylor, has raised under Amendment 94. I see that the Chief Whip is in his place; he will be pleased to note that nine of the amendments that we are considering now came from the Labour Benches, and that we have reached page 6 of the Bill.

The noble Baroness made the important point that Parliament should receive and debate the “state of the game” report. I am perfectly happy for the regulator, if we are going to have one, to present the report. However, in presenting the report, full attention needs to be paid to factors relating to the community and social impacts of regulated clubs and the women’s game. It is impossible when looking at this overall—and the Bill says that:

“A state of the game report must include … an overview of the main issues that the IFR considers to be affecting English football”,


—not to consider the development in the women’s game. It is a central part of English football, as cited in the Bill.

There is one other area at which we need to look at a later stage, on which I have no intention of detaining the Committee this evening. The regulator is looking at English football clubs and the game in England, but 14 Premier League clubs are in multi-club ownership, which stretches far beyond our shores. That is much more than in any other league in Europe. That has significant impacts on the financial regulation of the game. It provides greater bargaining power in commercial contracts and increases significantly the brand reach of those clubs, while allowing for the pooling of resources. There is flexibility with player transfers and loans. Certainly, within the English game, there is prohibition control over the management of more than one club, and UEFA states that you cannot have one controller covering two or more clubs in the same European competition. All these are actually central financial issues, and they have to be considered in any assessment of the health of the game in England.

I am concerned—I hope the Minister can respond and help me with this—that, if the regulator is prohibited from looking at the impact of multi-club ownership, there is a huge amount of important material when it comes to understanding the financial health of the game in England that would be outside the remit of the regulator. If I am wrong on that, no doubt the Minister will say that the regulator is absolutely entitled to look at each and every aspect of the multi-club ownership that takes place, principally in the Premier League. I will not detain the Committee by going further, but I simply table the fact that I think it is an essential and central point in any state of the game report and of the work of the regulator moving forward, and I would appreciate any clarity that the Minister can throw on that this evening.

Baroness Brady Portrait Baroness Brady (Con)
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My Lords, I rise to speak to Amendment 101 in my name. It seeks to address a fundamental imbalance in how we will assess the health of English football under this new regulatory framework. The Premier League has become the world’s most successful sporting competition through a sophisticated balance of sporting merit and commercial innovation. Every weekend, millions watch matches where any team can beat any other, where promoted clubs can dream of European football and where calculated ambition is rewarded. This competitive drama has created extraordinary value that benefits the entire football pyramid, yet this Bill creates a concerning issue in how we will measure success. While the regulator must produce a state of the game report, its content focuses almost entirely on identifying problems and assessing risks. There is no requirement to evaluate how a regulatory intervention might affect the very qualities that have made English football successful.

This amendment would require the regulator to assess and report on three areas: first, competitive balance and sporting merit, the foundation of football’s appeal; secondly, our international position, crucial given the growing competition from other leagues and competitions around the world; and, thirdly, our ability to attract investment, which is essential for maintaining the quality that drives broadcast value and pyramid funding.

Without proper assessment of the competitive matrix, how would we know whether regulation was inadvertently creating barriers to sporting achievement? Without tracking our international position, how could we identify whether intervention was damaging our ability to attract global talent? Without measuring investment impact, how would we spot whether regulation was deterring the responsible ambition that drives football growth? If the state of the game report is to be as Ministers have described it—the definitive evidence base of football’s health that will drive the regulator’s whole agenda—it is crucial that the report considers both the risks and the success factors. We cannot protect what we do not measure. We must not allow these protective regulatory principles to become completely meaningless.

The amendment would create crucial feedback loops. It would allow Parliament and stakeholders to identify early-warning signs if regulation begins to damage football’s essential qualities. It would provide evidence to enable the regulator to adjust its regulatory approach if unintended consequences emerge. Most importantly, it would ensure that we protect proper oversight while preserving what makes English football so special. Without this amendment, we risk creating a regulator focused solely on managing decline rather than protecting success.

I would be grateful therefore if the Minister could explain why, in her view, the state of the game report should not assess regulatory impact. Will she also explain how Parliament will otherwise be in a position to judge whether this world-first and intrinsically risky regulatory approach is going to be able to maintain English football’s success, growth and vitality?