Football Governance Bill [HL]

Baroness Brady Excerpts

2nd reading
Wednesday 13th November 2024 Lords Chamber

[Baroness Brady (Con)]

My Lords, I declare an interest: for more than 30 years, I have lived and breathed English football. As detailed on my entry in the register, I am currently the vice-chair of West Ham United. Throughout my 30 years of working in this industry, I have experienced both the magic and the harsh realities of the football pyramid. I have sat in EFL and Premier League boardrooms, making difficult decisions about finances. I have celebrated with supporters through promotions and trophy wins, and consoled staff when relegation meant jeopardy and job losses. So, when I speak about the dangers lurking in this Bill, I do so not from ideology or theory but from practical, real, lived experience. I also speak, like so many millions in our country, out of a love of, and real passion for, the game.

The Bill’s intentions came from a good place. Who would not want to protect their club’s historic heritage assets, prevent breakaway leagues or strengthen fan engagement? But aspects of this legislation risk suffocating the very thing that makes English football unique: the aspiration that allows clubs to rise and succeed in our pyramid system; the ambition that means fans can dream.

I want to focus my remarks on one specific area: the backstop power on financial distributions. Premier League clubs would have no fear of the regulator making an independent determination about whether the funding we voluntarily provide to the EFL—in addition to our own substantial revenues—is sufficient to deliver financial stability for well-run clubs. This is because, by any objective measure, it is. For example, every single Championship club receives £7.8 million from the Premier League, amounting to between 20% and 40% of that club’s typical annual revenue. I will not dwell on the fact that the EFL has just signed a near-£1 billion domestic broadcast deal, helping to increase its own revenues by 50%, or £100 million, a year from next season; or that the Championship is already the sixth-richest league in all of European football.

However, a regulatory determination is not what the Bill delivers. Instead, it outlines a legally untested “pendulum arbitration” mechanism related to funding, conditions, financial system and term. The regulator can only choose the Premier League’s final proposal in its entirety, or that of the EFL; it has no ability to compromise between the two. In other words, the Bill has designed a mechanism that throws all the pieces of the pyramid up into the air, with huge uncertainty as to where they may land, and it does so every five years.

The Government have now added parachute payments, which is a competitive tool that provides the scaffolding and incentives for strategic investment in both the Championship and the Premier League, into the scope of these powers. This hugely expands the likelihood of the regulator becoming directly involved in competition tools and structures. UEFA and FIFA have already warned the Government against doing that.

The Government appear, wittingly or unwittingly, to be enabling the radical redesign of the pyramid that the EFL executive has been openly promoting. This would involve extreme redistribution from the bottom-half clubs in the Premier League to competitor clubs in the Championship; large reductions in parachute payments; and the levelling down of the Premier League to bring the Championship much closer to it.

Some advocates for this—on a frankly comical basis—think it can be done without any impact on the Premier League’s world-leading status. The vision is for a German-style system where most clubs in the top two divisions can become essentially interchangeable, just going round and round in a washing machine, while a few privileged clubs are allowed to float away and entrench their financial dominance. It would replace our brutal but brilliant meritocracy with the likelihood of a closed shop, where survival—not aspiration—becomes the ceiling. It would make it harder for stories such as Leicester winning the title, Brighton’s journey from League 1 to Europe, Aston Villa beating Bayern in the Champions League and West Ham United winning a European trophy, to ever happen again. A less exciting and unpredictable league would disappoint and turn off fans, meaning reduced broadcast interest and, in turn, diminished revenues.

The Premier League shares our success—to the tune of £1.6 billion, or 16% of our total revenue—with the whole pyramid. If we stunt the ability of the Premier League to maintain its growth and revenues, ultimately there will be far less investment in the whole of football, including the grass roots and the women’s game. That would be a very bad outcome.

I struggle to believe that Ministers would deliberately put at risk the continued success of the world’s most-watched league: what our Prime Minister recently called “our greatest cultural export”. I urge the Minister to improve the backstop mechanism so that it incentivises football-led solutions, recognises the contractual and property rights of the Premier League clubs and, above all, eliminates the possibility of extreme outcomes that would damage the success of the Premier League.

Let us protect our clubs without suffocating them. Let us regulate the game without removing its aspiration and ambition. Let us ensure that English football remains not just financially stable but vibrant, competitive and full of possibility.