Gambling Advertising
Baroness Armstrong of Hill Top Excerpts(7 months ago)
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Baroness Armstrong of Hill Top (Lab)
My Lords, I too thank the noble Lord, Lord Foster, for initiating this debate, and for all the work and commitment he gives to tackling gambling harm. I too have interests to declare: I am a trustee of GambleAware, I work with the Behavioural Insights Team on its advisory group, and I am also involved with Peers for Gambling Reform.
When I grew up, I had virtually no knowledge or recognition that gambling happened. No child or young person today would be able to say that. Recently published research, commissioned by GambleAware, shows that children and young people described their online spaces as “saturated” with gambling content, which is being seen in their everyday activities, even if they are not looking at supposed gambling sites.
Gambling advertising and content from influencers and footballers were identified as a potential pathway to gambling and are experienced by young people. The bright, eye-catching nature of adverts draw children and young people in. A 14 year-old girl said:
“The ads … make it look like a really fun activity that has no consequence outside of using or winning some money”.
For far too many children and young people, gambling has become normalised. It is simply part of their life. If you ever go to a football match, as I do, you cannot escape the gambling adverts and the involvement of all the spectators in either taking notice or decidedly trying not to take notice of it. There is clear evidence now that this normalisation is a factor in people becoming addicted.
The impact on children and young people is stark. Recall of gambling adverts among 13 to 25 year-olds is positively associated with frequent gambling. Those with the greatest exposure to adverts are 2.3 times more likely to experience problem gambling later in their lives. Marketing is now almost four times more appealing to children and young people than it is to adults, so this is an issue that really hits children and young people.
What should the Government be doing? They certainly need tougher restrictions in sport. There needs to be a stadium and a shirt ban, and the Government should push sports organisations to publish the sports sponsorship code of conduct that they say have completed so that it can be scrutinised. The Government should ban pre-watershed advertising. The Australians, the Germans and the Irish have done this—why have we not done so? That would be another way of making sure that children and young people do not see quite as much advertising. Evidence-based safer gambling messaging and signposting from the operators should also be pushed by the Government. That is possible and available, and it will be available to the Government to push the operators to do that in the very near future.
This morning, we heard that more young people in this country drink, smoke and vape than in any other western country. We could add gambling to that. This is a very serious issue. As I have said, the evidence shows that the more exposure to those sorts of addictions as a child, the more likely addiction is to follow. Those addictions will blight the lives of these children and young people for the rest of their life. We cannot stand by and say that children should not be supported to avoid those terrible addictions. The Government have a responsibility and, quite honestly, they did not meet it in the White Paper. I hope that they will do so now.
The Parliamentary Under-Secretary of State, Department for Culture, Media and Sport (Lord Parkinson of Whitley Bay) (Con)
My Lords, I too thank the noble Lord, Lord Foster of Bath, for initiating today’s debate and for the way he opened it. I had the pleasure of working with him, and a number of noble Lords who have taken part in today’s debate, on the Select Committee that he mentioned, before I became a Minister at DCMS. So I thank him for his tenacity in this area.
The Government recognise the concerns that he and many other noble Lords have raised about the impact of gambling advertising, particularly its impact on children. The debate about advertising reflects the balance we are aiming to strike with our vision for the gambling sector more broadly: regulating an innovative and responsible gambling industry on the one hand, and fulfilling the duty of government to protect children and the wider public from gambling-related harm on the other.
That is why, as part of our review of the Gambling Act 2005, we took an exhaustive look at the best available evidence. We are certainly not dismissive of evidence: on the contrary, we have sought to take an evidence-based approach. The White Paper that we published in April last year includes a robust, balanced package of reforms to prevent and minimise the risks of gambling-related harm.
Since the implementation of the Gambling Act under the last Labour Government nearly 20 years ago, gambling advertising, marketing and sponsorship have become more visible and widespread, and we have seen a visible integration of gambling advertising within sport. While this continual growth has not resulted in an increase in gambling participation rates, or in population problem-gambling rates, which have remained broadly stable for roughly two decades, it is important that there is a range of robust protections on advertising in place to ensure that it does not exacerbate harm.
The rules on gambling advertising, which operators must follow, are set by the Committee of Advertising Practice. A wide range of provisions in the codes are specifically designed to protect children and vulnerable adults. Compliance with these codes is a condition of Gambling Commission licences, and the commission can—and does—take action on adverts that are in breach of the codes.
Furthermore, the industry code for socially responsible advertising includes a television watershed on all gambling products apart from bingo and lotteries. Children’s exposure to gambling advertising on broadcast television is declining. The industry’s “whistle-to-whistle” ban has cut the number of pre-9pm betting adverts to around a quarter of their previous level, and further cut the average number of sports betting adverts seen by children to 0.3 per week.
Baroness Armstrong of Hill Top (Lab)
I just want to clarify something: I should have said “pre-watershed”. I was in too much of a hurry to keep within five minutes; I am sorry.
Lord Parkinson of Whitley Bay (Con)
I am grateful to the noble Baroness, and I hope what I have said is none the less helpful in relation to the points she raised in her speech, which I welcome.
We recognise that there is good evidence to show that gambling advertising can have a disproportionate impact on those who are already experiencing problems with their gambling, and that some aggressive marketing practices are particularly associated with harm. The noble Lord, Lord Trevethin and Oaksey, mentioned a study which reflects that.
Evidence from the Gambling Commission shows that 35% of problem gamblers received incentives of offers to gamble daily, compared with 4% of non-problem gamblers. Furthermore, while 10% of gamblers with a “non-problem” or “low-risk” score—according to the problem gambling severity index—were influenced to gamble more by direct marketing, this rose to 41% among those with a “moderate risk” or “problem gambler” score.
We also recognise that content often used in gambling advertising can inappropriately appeal to children and young people—the right reverend Prelate the Bishop of Derby raised such an instance. That is why we have introduced a suite of measures to further prevent potentially harmful impacts of advertising, specifically for children. Since October 2022, advertising rules have been strengthened to prohibit content that downplays the risk or overstates the skill involved in betting. The rules also ban content that is likely to be of strong appeal to children. In that regard, I will raise with officials the frog-based example that the right reverend Prelate gave. As a result of this ban, top-flight footballers or celebrities popular with children are banned from being in gambling adverts. In line with existing gambling advertising rules, the Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will commence by the end of the 2025-26 season, breaking the direct association between gambling brands and popular players.
The noble Lord, Lord Trevethin and Oaksey, suggested that there should be warnings to potential players on gambling adverts. Robust Advertising Standards Authority rules prevent content and adverts that, for instance, promote gambling as a route to financial success, and adverts on television must direct people to available support services. We are also working with the Department of Health and Social Care and the Gambling Commission to develop independent information campaigns about the risks of gambling—taking that out of the hands of the industry.
Gambling Act Review White Paper
Baroness Armstrong of Hill Top Excerpts(1 year, 6 months ago)
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Lord Parkinson of Whitley Bay (Con)
I had the pleasure of serving on your Lordships’ committee that looked into this matter, under the chairmanship of my noble friend. I am pleased to say that the more than 50 recommendations of its report have been taken forward in this work. We want new protections to be in force quickly. As your Lordships’ committee, and my noble friend, pointed out, many of these new protections do not require waiting for primary legislation. We will bring forward changes through Gambling Commission licence conditions for operators and through secondary legislation. For measures that require primary legislation, that will be when parliamentary time allows.
The commission has taken a more interventionist and aggressive stance. In 2022-23, operators were required to pay more than £60 million in penalties, with William Hill recently paying a record £19.2 million because of its failings. The commission is taking the action we need, and Ministers meet its chief exec and chairman regularly to continue to discuss that.
Baroness Armstrong of Hill Top (Lab)
My Lords, I remind the House of my interests: I am a trustee of GambleAware, I am on the advisory group of the Behavioural Insights Team, I am a vice-chair of Peers for Gambling Reform and I also served on the Select Committee. There is lots to welcome. I do not want to go through every issue, but one that I am concerned about is the position of young people who are tempted into gambling through some sports, particularly football. There is simply not enough in the White Paper that deals with that.
From research, we know that nearly half of 11 to 17 year-olds report seeing gambling adverts on social media at least weekly. We know that half of children’s sections in football matchday programmes feature gambling sponsors. Anybody who goes to football on a regular basis knows that the whole game has been almost taken over by the gambling industry: you cannot go to a match without having it in your face. What the Premier League will do, welcome as it is, is far too partial and small, and it is not for all of football. We need to do this so that many young people are not led into things that they then cannot control. Nothing in the White Paper helps us with that.
Lord Parkinson of Whitley Bay (Con)
I am grateful to the noble Baroness—we had the opportunity briefly to discuss this with some officials earlier, and I know that she will continue to take the opportunities to do that as we implement this. She is right to point to the importance of sponsorship in sport and its impact on children. With the reforms we have made to advertising that has the greatest appeal to children, we have taken action in this area.
The most prominent branding on players’ kits is of course on the front of their shirts. It is not just what people see on the television; it is on the shirts that young supporters buy and wear. So we welcome the action taken to remove that; it is the most effective restriction to break the association. The White Paper sets out further detail: sports bodies are working together to design and implement a cross-sport code of conduct to raise standards for gambling sponsorship across the sector. There is detail in the White Paper and more work to be done.
BBC: Appointment and Resignation of Chair
Baroness Armstrong of Hill Top Excerpts(1 year, 6 months ago)
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Lord Parkinson of Whitley Bay (Con)
I completely agree with what my noble friend says about the brilliant work done by Richard Sharp during his time as chairman of the BBC and with the comments he made about the deplorable cartoon in the Guardian, which I am glad was pulled. The Adam Heppinstall report rightly points to the impact that the publication of candidates’ names in the media can have on the public appointments process, and we echo the concerns he raised there. The process to appoint a new permanent chairman will be run in a robust, fair and open manner, in accordance with the governance code.
Baroness Armstrong of Hill Top (Lab)
My Lords, when I was a councillor and somebody knocked on my door to say that they were applying for a school caretaker’s job or a dinner assistant’s job, I would say, “Congratulations; I hope you do well. I will now take no part in the selection because I now have an interest: I know who you are”. The noble Lord opposite is right: the Government must make sure that the appointments process is open and that lobbying will actually be a disadvantage rather than the way you get on, which is the way the Government have been behaving.
Lord Parkinson of Whitley Bay (Con)
Ministerial responsibility is a core principle of the public appointments system. It is important that the process is run and is seen to be run in accordance with that code, and that people declare the things they are required to declare, so that people know. However, there are other independent panel members who are appointed to appointment panels to make sure that there is independence in the system. These are decisions on which Ministers are entitled to take a view, in line with the Government’s code.
Football: Illegal Entry to Matches
Baroness Armstrong of Hill Top Excerpts(1 year, 9 months ago)
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Lord Parkinson of Whitley Bay (Con)
The noble Baroness is right that the report from the noble Baroness, Lady Casey, had recommendations for a number of parties, and the Government have indeed spoken to the other parties for whom the recommendations were made. We will not respond on behalf of others, but we are working with them, not least the Sports Grounds Safety Authority, which we commissioned to conduct, and act on, research related to stewarding capacity in the events sector.
Baroness Armstrong of Hill Top (Lab)
My Lords, given that we know that there are increasing problems at football matches, what are the Government going to do to make sure that they address those issues now? We have an outstanding review of football governance, et cetera—to which the Government have not responded and on which they have not come out with their proposals—as well as the review from the noble Baroness, Lady Casey, on safety and security. We also know, if nothing else from yesterday’s mind-boggling figures for money spent in the transfer market, that there is a lot of money awash in the Premier League. In their response to the report of the Minister’s honourable friend in the other House, Tracey Crouch, perhaps they can look at how football itself improves stewardship, which was also one of the recommendations in the noble Baroness’s report. Will they make sure that they properly look after fans on a Saturday, on a Tuesday, on a Wednesday or whenever they go, by spending their money properly?
Lord Parkinson of Whitley Bay (Con)
The noble Baroness is right that there is action for everybody throughout football to ensure that people can enjoy the game safely. We should not overstate it; the vast majority of people who go to matches do so in a law-abiding way and help people do that. There is a minority of people who want to spoil that. As I have said, we have taken action to toughen football banning orders. The football authorities themselves have taken action, with the FA, the Premier League and the English Football League announcing tougher sanctions, including automatic reporting to the police of anyone participating in anti-social or criminal behaviour. On the fan-led review commissioned by my honourable friend Tracey Crouch, we will be coming forward in the coming weeks with our response.
Independent Fan-led Review of Football Governance
Baroness Armstrong of Hill Top Excerpts(2 years, 12 months ago)
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Lord Parkinson of Whitley Bay (Con)
My Lords, yes, the Government were very clear that cash should flow through the football pyramid more fairly and called on clubs to do that during the pandemic. I am very glad to say that, in many cases, it was so, but that is one of the recommendations followed up by Tracey Crouch and her review and one that we will look at carefully.
Baroness Armstrong of Hill Top (Lab)
My Lords, as a member of the north-east fanatical football supporters’ league—but not a Newcastle United fan—I was disappointed when the Minister said earlier on that, essentially, the way the Premier League assesses “fit and proper person” is none of the Government’s business. It should be. Some of us have been saying for 20 years—for a lot longer than that, actually—that too much of our football governance is not fit for purpose and that the drive of the Premier League for more and more money has undermined much of what football is meant to be about. It is tragic that we do not have more fans properly engaged in governance in this country. The Premier League—I challenge it on this—does not want that because it believes that it will put off money and monied people coming into the Premier League. Therefore, will the Government, in their review of the Tracey Crouch report and their thoughts about future governance, really think about the model that is spread throughout the UK that would involve fans much more centrally in direct governance of football?
Lord Parkinson of Whitley Bay (Con)
My Lords, as I say, while we are considering the review’s recommendations, it is clear from Tracey Crouch’s report that there is a significant opportunity to tighten up and strengthen the current owners’ and directors’ test. We will look at that very seriously and come forward with our response to the report in due course.
Online Gambling: Stake Limits
Baroness Armstrong of Hill Top Excerpts(3 years, 9 months ago)
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Baroness Barran (Con)
I obviously cannot speak on behalf of the industry but looking at advertising and marketing, direct and indirect, is a core part of the review and one of its six main aims. Two recent consultations on advertising have just closed and there will be a response soon—one in relation to the appeal of gambling adverts to children and vulnerable people, and one around advertising and selling items in video games. I think we are all aiming for the same goal of that balance between freedom and protection.
Baroness Armstrong of Hill Top (Lab) [V]
My Lords, I know that the Minister shares with me a concern about the apparently increasing number of women who are gambling, which has a huge impact on their lives and the lives of their families and children. What assessment have the Government therefore made of the number of women who suffer from a gambling disorder in the UK? Do the Government believe that we currently have the right treatment, and enough of it, to have proper intervention for women? Does the Minister feel that there are satisfactory levels of treatment and intervention?
Baroness Barran (Con)
The noble Baroness makes an important point. The latest data that we have shows that 87% of women gambled at the same level or less during the past year, while the quarterly survey that is run shows 0.3% of women gamblers identifying as problem gamblers. The noble Baroness is right that this data relates to the last year so more work and research needs to be done to understand the true extent, and therefore the need for additional treatment and support when we have understood that fully.
Gambling and Lotteries
Baroness Armstrong of Hill Top Excerpts(3 years, 11 months ago)
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Baroness Barran (Con)
The right reverend Prelate raises an important point. He will be aware that, next year, Public Health England will report on its evidence review into gambling-related harm. That will look at both financial and human aspects. The review being led by DCMS is looking specifically at ways of recouping the societal costs of gambling. Again, I urge the right reverend Prelate to share the evidence that he has on those costs in the broadest terms.
Baroness Armstrong of Hill Top (Lab) [V]
My Lords, I thank the Government for their response to the Select Committee and for announcing the review. It is particularly important that the review looks at the impact of online gambling. We know that, far too often, the industry is at least one step ahead of the regulatory framework in devising temptation for gamblers. Those who are in deeper than they can afford are particularly vulnerable to such temptations. Can the Minister assure the House that the Government will bear down on this in the review and understand how the regulatory framework needs to interact with a constantly changing market on the internet? Will they pay attention to the increased activity of the many women who would not have dreamed of going into a betting shop but who now—in their misery, often—gamble online on their own and get into serious trouble? Will the Government make sure that they develop protections for the most vulnerable?
Professional and Amateur Sport: Government Support
Baroness Armstrong of Hill Top Excerpts(4 years, 1 month ago)
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Baroness Barran (Con)
The noble Viscount asks a very detailed question. If I may, I will respond in writing.
Baroness Armstrong of Hill Top (Lab) [V]
My Lords, I am sure the Minister understands that there are a lot of very important community football clubs below the level of the National League. I know and have worked with the northern league for many years. In places like Redcar, Crook in County Durham and Tow Law, the club is important not just to football enthusiasts but to the whole community. Many of them feel that if they have to go through another period of uncertainty in these areas, which are already among the poorest and most vulnerable—not only in terms of Covid but because they are what the Government call levelling-up areas—that will be a huge hit to the community. Can she assure me that she will make sure that these clubs are also considered, not just those in the National League and above in the pyramid of the FA?
Baroness Barran (Con)
The noble Baroness is right that these clubs have been a crucial element in the fabric of our communities for many years, much longer than some of the elite clubs. Obviously those clubs are now allowed to have spectators in a Covid-secure way, but we are working closely with Sport England and, as I mentioned earlier, have already distributed £210 million to organisations such as those that the noble Baroness mentioned.
Football Association and Bet365
Baroness Armstrong of Hill Top Excerpts(4 years, 10 months ago)
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Baroness Barran
I can only repeat that nothing is off the table in the review of the Act, so I would assume that exactly those issues of the gamblification—if that is a word—of sport and the examples the right reverend Prelate gives will be addressed. To be clear, the issues that came up over the weekend do not apply to under-18s—but, even so, I take his point.
Baroness Armstrong of Hill Top (Lab)
My Lords, I grew up in a household where football dominated our weekends. We were football fanatics, and I am afraid that has lived with me. That is true for a lot of children and young people. As the right reverend Prelate said, my home city of Sunderland is suffering from this. People do not start out as vulnerable. In my day, nobody associated gambling with football. It was not an issue. I grew up in a Methodist household, so that made it a bit easier. We never did raffle tickets, and I have never placed a bet in my life. However, for young children growing up now, it is seen as part of football. That is what the Government have to tackle so that young people do not see it as a normal thing that, if they are interested in football, they get involved in gambling. That is what the Government have to tackle.
Baroness Barran
The Government are going to try to tackle that. There is wide acknowledgement that the gambling regulations were set up for an analogue age. We are now in a digital age and the goalposts—not to make too awful a pun—have moved substantially. Perhaps I can in some small part reassure the House in that the FA will be broadcasting those games that are currently available only through betting sites in 2021 on its own site. I know that does not address the noble Baroness’s point, but it will happen and will mean that young people will not need to go to a betting site to view those games.
Football: Racism
Baroness Armstrong of Hill Top Excerpts(5 years, 1 month ago)
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Baroness Barran
I do not have a specific answer to my noble friend’s question, but I will inquire and write to her.
Baroness Armstrong of Hill Top (Lab)
My Lords, we have to be careful that we do not become too complacent. Those of us who continue to love football, who go to matches even when they are terrible, know that this is still an issue in this country. We have none the less the richest league in the world—the Premier League—and it could and should be doing far more, influencing what is going on internationally but also working not just through Premier League clubs but throughout the Football League, with grass-roots clubs that are struggling to survive and do not have the money for education and training programmes and so on. Is it not about time that the Government made it clear to groups such as the Premier League that they have a responsibility and cannot let us down by pushing it off?
Baroness Barran
The Government have made it very clear how strongly they feel about these issues. We believe that the football authorities should be in the lead in delivering on this, but there was a renewed commitment this morning from the Minister to make sure that that happens as quickly and effectively as possible.