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Blake Stephenson
I absolutely agree. Commuter towns, particularly those just outside London, become areas that people travel through and do not stop off in, and we can do more as a country to promote them as destinations. I will come on to some ideas on that in a moment, particularly for my constituency.
If people want to spend more time in beautiful countryside, they could visit the beautiful Sundon Hills Country Park, the new community forest in Marston Vale or the Barton hills national nature reserve. While in Barton-le-Clay, they can do some shopping in the charming Olde Watermill shopping village. Across our villages, people can experience the historic and characterful traditional English village pub, whether that is The Chequers in Westoning, The Greyhound in Haynes or The Star in Chalton. Our pubs have been at the centre of village life in Bedfordshire for centuries and continue to be vibrant places to grab a drink and a bite to eat.
Families can come and visit the Woburn forest Center Parcs just south of Millbrook or Go Ape in Woburn, or perhaps spend a day at one of our fantastic safari parks in Woburn or Whipsnade—the latter in the constituency of the hon. Member for Luton South and South Bedfordshire (Rachel Hopkins). Also in her constituency is the historic estate of Luton Hoo, which I hope will be able to welcome the Ryder cup in the coming decade. Golf fans need not limit themselves to Luton Hoo, as we have fantastic golf courses right across Bedfordshire, including the Millbrook, Aspley Guise & Woburn Sands and South Bedfordshire clubs in my constituency.
We do not just have great golf. Rugby fans can enjoy Rugby Football Union championship rugby at Ampthill, and football fans will soon be able to visit a state-of-the-art new stadium at Power Court to watch Luton Town, or they can get an authentic non-league football experience at Ampthill Town, Totternhoe or Barton Rovers. I met Barton Rovers recently and I hope that the Minister will work with me and the club to explore how we can secure funding for a new 3G pitch that will help us to take the club to the next level.
I trust that colleagues will forgive me for my whistle-stop tour of the attractions of Bedfordshire, and in particular some of the fabulous ways to spend time in my beautiful Mid Bedfordshire constituency. But I feel that it is important to do all we can to promote the varied reasons to spend time in our county because, as I noted, Bedfordshire should be a prime location for a thriving tourism industry. It is 30 minutes from London, centrally located between Oxford and Cambridge, home to an international airport and served by a major motorway. But too often, we are a county that people pass through; they do not stop to spend time and money in our local communities. My vision for Bedfordshire is a place that is more than a blur through the train window—a place where domestic and international visitors will get off a plane or train and be excited to stay a while.
Since my election in July, I have met VisitEngland, UKHospitality, Experience Bedfordshire, local businesses and other local stakeholders to understand what we need to do to grow our local tourism, hospitality and leisure economy. Bedfordshire is one of the last counties in England without a local visitor economy partnership. Although there are differing views on exactly what the right solution to promote our local tourism industry looks like, the consensus has been clear that we need to do more to promote it.
The imminent delivery of East West Rail will help to deepen our county’s connections to Oxford, Cambridge and nearby Milton Keynes and provide new markets for our local tourism industry. The potential of a major expansion to Luton airport, which would bring millions more passengers to Bedfordshire, and which is currently sat on Ministers’ desks, offers another major opportunity to put Bedfordshire on the radar of more potential visitors.
But we must ensure that Bedfordshire is in the right position to attract those new visitors from across Britain and overseas and make them see our county as a place to stay, not just a place to travel through. That means getting the right support for local tourism and ensuring that Experience Bedfordshire and our local councils have the resources they need to promote our county. It means fully embracing the opportunities provided by the busy Bedford line and the new East West Rail services on the Marston Vale line to put our county’s best face forward at local stations to entice holidaymakers to get off the train and stay a while locally.
Attracting new visitors to Bedfordshire also means promoting our county and its destinations more abroad, taking advantage of the UK’s international campaigns to promote UK tourism in order to promote tourism in Bedfordshire. We can offer international visitors an authentic experience of a traditional British county and all the best that Britain has to offer, all within an easy commute of London, Oxford and Cambridge. We need to ensure that we promote that. It means doing more to ensure that the people coming off planes at Luton airport are encouraged to stay in Bedfordshire. It also means protecting the things that make our county such a fascinating place to visit. We must do more to ensure that the small, independent and often family-run businesses at the heart of our tourism, hospitality and leisure economy have the support that they need from Government. They need to be supported to employ more local people, not taxed more through an employers’ national insurance hike that will make it nearly three times more expensive in taxes alone to employ a full-time worker on minimum wage.
We must also ensure that the Government’s efforts to deliver thousands of new homes in Bedfordshire do not come at the cost of the things that make it a great place to live, work and spend time. Natural England highlights the vital importance of the whole Greensand ridge national character area in protecting our distinctive estate villages from inappropriate development. We need to protect and enhance the historic character of our villages with sympathetic, small-scale development while restoring nature and conserving the beautiful landscapes of the Chilterns and the Greensand ridge. We must ensure that development, where it does happen, comes with the right infrastructure, so that we build great places with strong local character where people want to spend time, not just characterless, gridlocked suburbia that they could find anywhere.
I do not want the Minister to misunderstand me. I know that we cannot grow our tourism economy in Bedfordshire by just stopping, standing still and looking back at the past. From my conversations with Experience Bedfordshire and others, I know that one of the biggest barriers holding back tourism in our county is a lack of accommodation providers. If we are to seize the opportunities to grow our local tourism, hospitality and leisure sectors, we must attract new hotels and wider accommodation settings.
We have some fantastic opportunities to grow our tourism industry in Bedfordshire. They include the Bedford to Milton Keynes waterway park, which would run through the Marston Vale, near the villages Brogborough, Marston Moretaine and Wootton in my constituency, connecting the Grand Union canal and the River Great Ouse. This project will attract 750,000 visitors, create nearly 1,000 jobs and bring in an extra £26 million to our local economy.
We need to ensure that this project is delivered to a high standard, as quickly as possible, to seize the benefits it will bring to our economy. Government support would help us to deliver this project faster and I hope the Minister will ask his officials to look at how the Government could assist in delivering this project of regional significance.
However, the waterway park is not the biggest potential boost to our local tourism economy. The site that used to be the world’s largest brickworks, at Stewartby in my constituency, which once fired the bricks that built our nation, now has the potential to power our local economy again, as the home as the Universal UK theme park project.
Backed by 92% of local people and local leaders from all parties, this would be a £50 billion boost for our local economy, bringing around 20,000 jobs for local people, but would also, crucially, offer us an opportunity to turbocharge our local tourism, hospitality and leisure sectors with potentially 12 million more visitors in our area every year. It is a game changer—bringing millions more visitors to Bedfordshire to stay in our communities and see all that we have to offer.
Universal could be the key to unlock the Government’s growth mission in Bedfordshire, bringing in billions in investment that will have both direct and indirect benefits for our communities. We have already seen what the Jurassic coast has done for tourism in England. I come here today to ask the Minister to work with us to unleash the benefits of “Jurassic Park” on tourism in Bedfordshire.
The Minister for Creative Industries, Arts and Tourism (Chris Bryant)
I knew that was coming.
Blake Stephenson
I could not resist it.
Bedfordshire is a beautiful, historic place to live and spend time in. We are fortunate to have some absolutely fantastic local hospitality, leisure and tourism businesses. As its Member of Parliament, I am determined to put Mid Bedfordshire on the map as a place for people to visit.
If the Government are serious about their growth agenda, Bedfordshire represents a real opportunity. Unlocking Universal, delivering the waterway park and ensuring that we have the right promotion in place to take advantage of the opportunities presented by East West Rail and Luton airport would turbocharge our economy.
I hope the Minister will work with us to deliver this agenda. I would welcome him to Mid Bedfordshire to show him the opportunities and some of our beautiful attractions first hand.
The Minister for Creative Industries, Arts and Tourism (Chris Bryant)
Sir Roger, you are not Jurassic. You are a mere slip of a boy, in parliamentary terms anyway.
I congratulate the hon. Member for Mid Bedfordshire (Blake Stephenson) on securing this debate. I think one of his first parliamentary questions was on this subject. He is obviously very determined to make sure that tourism and the expansion of the tourism offer in his constituency is a key part of securing economic development in his area. I guarantee that if he comes up with any good ideas that we can steal off him, we will be like the proverbial magpie—we will pick it up and run with it. If he ever wants to have a meeting with officials in my Department to discuss specific issues around tourism in Mid Bedfordshire—perhaps we might do that with all the Bedfordshire MPs—I would be more than happy to arrange that.
It is good to have an MP called Blake. The hon. Member might be the first MP in the history of Parliament to be called Blake. I noted the other day that “Blake’s 7” is back—Sir Roger, you can probably remember “Blake’s 7”.
Chris Bryant
You can remember some things still, Sir Roger. By the time “Blake’s 7” ended, it did not have seven people in it, and it did not have a character called Blake in it, which was a bit rum.
I agreed above all with a point that the hon. Member made in his very first paragraph. He talked about Bedfordshire not just being a place that people pass through. I am very conscious of that. My brother lives in St Albans and I am endlessly getting on trains that say the final destination is Bedford, but I never go to Bedford, because I get off at St Albans.
There is a key aspect to what we need to achieve in our tourism and visitor economy strategy over the next few years. It is all very well people coming for a day or half a day and going out with the kids or whatever, but we need to make sure that there is the right kind of accommodation and accommodation mix at different price points in a whole series of different places around the country. Matching the accommodation with the needs and desires of both domestic and international tourists is a key part of what we need to secure in our tourism strategy.
The hon. Member gave us the Cook’s tour, but when he was talking about Wrest Park, which is run by English Heritage, he did not mention that 194,693 people visited in 2023. It has a great Narnia event, which starts, I think, next week or at the end of this week, and that is why parts of it are closed at the moment. He also referred to Houghton House, Woburn Abbey and the safari park. Some 489,751 people visited the safari park, and that was in 2015, so it is likely that the numbers have gone up since then.
The hon. Member focused on what is in his constituency, but we should look at the whole county—of course, tourists and visitors do not say, “I wonder whose constituency I am going to visit today”; they think about the whole offer in an area, including transport links and whether they will be able to park. One of my ambitions in life is to have one parking app for the whole United Kingdom, so that people do not have to use a phone to download a new app every time they go to park somewhere. It is especially irritating when the local council has just changed the app to another app, and people cannot remember the passcode and all the rest of it. Those are the aspects of someone’s journey—every bit, end to end—that we need to think about when we try to create an effective tourism strategy for the United Kingdom.
I would add to the hon. Member’s list the John Bunyan museum in Bedford and, for that matter, the Panacea museum. That is something that politicians have been seeking forever: if only there were a panacea that could cure all ills—although the danger with a panacea is that it is a mirage, and does not really offer what it proposes.
Let me talk about some of the things we are already doing for the visitor economy across the whole United Kingdom. From representations that were made to me immediately after the Government came into office in July, I know that a lot of people in the visitor economy and hospitality industry were particularly worried about the cliff edge that they saw coming at the end of this year in relation to business rates. I am glad that we could take forward the 40% relief. I know that it is not 70%, but placing it on a permanent footing is important, because it allows hospitality businesses to make investments for the future and have a secure financial footing.
One issue in Bedfordshire and many other parts of the country is short-term lets, whether through Airbnb, individual people renting out a room or whatever it may be. In areas with heavy concentrations of visitors at particular times of the year, the art is to come up with a scheme so that we get the benefits of the visitor economy—all the footfall and added money that that brings to a local area—without the danger of ending up with a completely vacated town or village when the tourism period has ended. That is why, following the previous Government’s legislation on short-term lets, we will soon consult on precisely how to implement the legislation, so that we can, at the very least, have a clear understanding of what short-term lets there are across the whole country and then, if necessary, take further action.
The hon. Member rightly referred to local visitor economy partnerships and the fact that there is not one in Bedfordshire at the moment. That is an issue of concern. As he knows, the local visitor economy partnership programme was part of a new vision for England’s tourism management landscape and was recommended by the independent destination management organisations review. In February 2023, VisitEngland launched the LVEP accreditation programme, which will continue through 2024-25 and which seeks to accredit high-performing, strategic and financially resilient organisations that can lead visitor economy development in their areas, working with businesses and local authorities. As I understand it, VisitEngland is working closely with Experience Bedfordshire and other local stakeholders in Bedfordshire to support their progress in building capacity and moving towards local visitor economy partnership status. Over the coming months, I will ensure that I keep in touch with my officials about how that progresses. I am sure that if it does not progress to the hon. Member’s satisfaction, he will call for another of these debates and I will have to answer to him.
In the Budget, the Chancellor confirmed the Government’s support to deliver the East West Rail scheme in full, which is good news; the hon. Member for Mid Bedfordshire referred to it. It will strengthen the region’s thriving life science, technology and innovation sectors, but it will also facilitate journeys for tourists and locals throughout the Bedford area. East West Rail is set to bring billions of pounds-worth of growth to the Oxford-Cambridge region, along with tens of thousands of new homes and jobs. I note that the hon. Member was not quite so happy about the tens of thousands of new homes. For what it is worth, my personal view is that the most important thing when developing large numbers of new homes, which we all know this country needs, is to ensure that we have all the infrastructure to be able to cope with them. If there is going to be a significant expansion of the tourism industry, or the visitor economy industry in Bedfordshire, the people who are going to work in that industry will need houses to live in. All those things have to come together.
The hon. Member referred to the prospect of a major development with Universal UK, which is a new theme park. Obviously, I cannot enter into the specifics of the ongoing discussions—that would be unhelpful to everybody —but I am hopeful that we will get to the significant and dramatic change that it would make, not only to visitor numbers in Bedfordshire but to the whole of the United Kingdom.
That takes me to my final point. Of course we should be ambitious for the whole of the United Kingdom in our tourism strategy, but it would be counterproductive if every single person who came from overseas to this country—and we still do not have the numbers that we reached before covid—decided that they were going to visit only London and did not even get to Bedfordshire, let alone farther-flung parts of the United Kingdom. That is why, in all the work we do on behalf of VisitBritain and VisitEngland, we need to ensure that our tourism strategy is genuinely sustainable. It should take people to see not just the historic sites in the capital city of London, or, for that matter, Bath, Stratford, Oxford, Cambridge or Edinburgh, but the full diversity of what we have to offer in this country.
We are a country with extraordinary things to see. There are enormous adventures to take part in across the whole country. The hon. Member has highlighted some of those in his own constituency. I am keen to ensure that many more people come to the United Kingdom, including Bedfordshire, and, as he said, they do not just pass through but stay the night.
Question put and agreed to.