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The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport (Nigel Huddleston)
It is a pleasure to serve under your chairmanship again, Mr Hollobone, particularly in these rather pleasant surroundings, it being rather cooler in the Chamber than outside.
I congratulate the hon. Member for North East Fife (Wendy Chamberlain) on securing the debate and on her compelling, passionate contribution. I learned quite a lot from it. She is sincerely passionate about golf, and it was fascinating to hear how an Act of Parliament requires her to be so. That part of history shows, as she said, how closely linked golf is to her local community.
I also thank the hon. Member for Wirral West (Margaret Greenwood) and my Front-Bench colleagues, the hon. Members for Paisley and Renfrewshire North (Gavin Newlands) and for Manchester, Withington (Jeff Smith), for their contributions. As is often the case with sport, I think that there will be a fair degree of agreement and consensus.
I am aware of the huge interest in golf. There has rightly been recognition of the value that it brings far and wide across the United Kingdom. From the grassroots right the way up to elite competition, the sport’s impact on local communities should not be underestimated. It has a social impact, an impact on physical and mental health and, as we have heard—I will come to this—a considerable economic impact. We talked about some of that before the debate—in particular how golf’s impact is disproportionately large in Scotland, and how the sport is widely recognised and respected.
I congratulate the hon. Member for North East Fife on her commitment to drive the conversations forward in many areas as a vice-chair of the all-party parliamentary groups for golf and for hospitality and tourism. We should acknowledge that those are active APPGs with many members, and that certain other activities and events taking place today may mean that colleagues who wanted to contribute to the debate are otherwise engaged.
This is a really timely moment, on the eve of the event’s 150th anniversary, to reflect on the noteworthy contribution of the world-renowned Open championship. I am thrilled that this year the Open is returning to St Andrews—it is, as was said many times, the home of golf—in the hon. Member’s constituency.
Golf has a long heritage in this country. with the Open championship first played in 1860 at Prestwick in Scotland, predating many other major sporting events that make up the British sporting calendar. The first FA cup final did not kick off until 1872, and it was not until 1877 that we had the first tennis at Wimbledon—at a different location from the current tournament, which had its 100th anniversary just last week.
The Open is golf’s oldest championship and the original of the four majors. It is only right that on the occasion of the 150th Open championship we will see the largest event in its long history, with a record-breaking 290,000 fans due to attend the world-renowned Old Course. I am extremely excited to see crowds return in all their glory after such a difficult period for spectator sport.
Last year’s championship was a brilliant success. At the other end of the country, the organising committee did a truly fantastic job to co-ordinate the tournament safely as part of the Government’s events research programme. That enabled 32,000 golf enthusiasts to attend each day of the four-day event, and I was fortunate enough to see one of them. I reiterate my congratulations on the delivery of last year’s Open at Royal St George’s with such professionalism and sensitivity as the country continued to navigate the challenges of the pandemic.
As the hon. Member for Paisley and Renfrewshire North mentioned, golf did a fantastic job of engaging with Government and stakeholders, taking its responsibilities, in order to reopen safely. In the process, it managed to attract many new golf enthusiasts, many of whom have stayed with it. It has done a good job of recovering from the pandemic. Importantly, that has contributed not only to economic activity, but to people’s physical and mental health. The many benefits of golf that we all recognise are now known more widely than ever.
This historic anniversary has clearly created a renewed excitement and unprecedented demand among golf fans wishing to attend the Open championship, resulting in the highest ever number of general admission tickets being issued. We will certainly have quite an atmosphere at the Open over the next few days.
The Open follows the excitement of last week’s Genesis Scottish Open, where Xander Schauffele survived a nail-biting final round scare in East Lothian, winning the tournament with a one-shot victory. It was another fantastic sporting occasion on British soil. Another brilliant couple of golfing events will take place this summer, which I am looking forward to, with the women’s Open next month, hosted by Muirfield, and the PGA Championship in September, at the Wentworth Club in Surrey.
I applaud golf the game, as the hon. Member for North East Fife and all contributors have done, for the progress and investment made in ensuring that golf is inclusive and accessible for all, in particular the progress with women’s golf and disability golf. That is really important and is supported by the whole House.
Jim Shannon (Strangford) (DUP)
First, I apologise for being late for the debate, Mr Hollobone—when the planes are delayed, it is beyond my control. Hon. Members will be able to tell from the sweat on my brow that it was quite frantic to get here. I apologise to everyone, including the Minister, and especially to the hon. Member for North East Fife (Wendy Chamberlain), who I wanted to support.
The Minister is outlining the case for golf across in Scotland, which I fully support, but I am ever mindful of golf across all the regions of the United Kingdom of Great Britain and Northern Ireland. It is really good in Northern Ireland as well. My council, Ards and North Down Borough Council, sponsored the PGA EuroPro Tour just last year. It was a wonderful occasion to highlight our council’s area. Across Northern Ireland we have some of the most fantastic gold tournaments, which promote Northern Ireland within the United Kingdom of Great Britain and Northern Ireland. I am sure that the hon. Member for North East Fife has talked about the benefits of golf a thousand times, but I endorse and support that, and put in a plug for us in Northern Ireland. We have some star players, including Rory McIlroy—he is the star who goes above and beyond—among many others. I just wanted to make that point, and apologies again for not being here in time for the start of the debate.
Nigel Huddleston
I was wondering when Rory McIlroy would be mentioned. We missed the hon. Gentleman earlier; if he reads Hansard, he will see that he was mentioned. He is absolutely right about golf’s contribution, which is what I will come on to now.
Golf has huge economic impact and importance across the UK, which is disproportionately large in the devolved areas because of the additional contribution of sport and its knock-on impact on tourism. The hon. Member for Strangford (Jim Shannon) is right to highlight that importance. He mentioned the advocacy and support of councils, which was also mentioned by the hon. Member for Paisley and Renfrewshire North, as well as the importance of golf at an appropriate price point. It is not a sport for posh people; it is genuinely a sport for all. I applaud many of the public and low-cost provisions in golf, which ensure it is accessible to many people.
Many local authorities and other institutions across the country are genuinely trying to make an effort to ensure that everyone can participate, no matter their income level. That is important for golf, because the sport recognises the perception that it is a bit posh, even though, looking at the demographics of the people who play golf, that is absolutely not the case. Again, I applaud the APPG for its work trying to get this point across. We all want golf, and all sport, to be for everybody.
Gavin Newlands
Just to correct the record, and on the point the Minister is making about affordability, I said that the price for a round of golf at Royal Barshaw, as we call it, in Paisley is £10. It is £10, but it is £5 for those who are unemployed, for children and for the over-65s. That is £5 for a round of golf, which shows that it can be affordable.
Nigel Huddleston
I thank the hon. Gentleman for that intervention, which again makes the point about the creativity and effort being made to ensure that golf is truly inclusive, which I applaud.
I will spend a little more time highlighting the valuable contribution that golf makes to the UK tourism sector, alongside sport overall. The sporting calendar is one of this country’s many tourism assets. Our sporting events not only act as a springboard for promoting the UK at home and abroad, allowing us to celebrate the diverse range of destinations across the country that we have to offer, but also serve as a catalyst for the wider sports economy. Every year more than 2 million visitors attend a live sporting event as part of their trip to the UK. In 2019, the last year for which complete figures are available, 61,000 of those visitors watched a live golf event during their stay, spending a total of £129 million. That is export revenue from inbound tourism. They stay longer than any other sports fan—an average of 16 nights per visit.
Visitors come not just to watch live golf at prestigious events such as the Open, but to play it. In 2019, more than 360,000 people embarked on a journey to the UK to play golf in some of our nation’s most scenic destinations. Those inbound visitors spent £525 million—a huge amount for local businesses and communities.
Golf continues to be an incredibly popular sport to play domestically across the UK, with 3,000 golf clubs on offer. Two new participation reports show that 5.3 million on-course adult golfers enjoyed playing on full-length courses in Great Britain and Ireland in 2021. That is the second highest number since monitoring began more than 30 years ago.
An independent forecast by the Sports Industry Research Centre, commissioned by the R&A, VisitScotland and Fife Council, indicated that the total economic impact of staging the 150th Open at St Andrews, with 290,000 fans in attendance, will reach £100 million or more. There is added value to be gained from broadcasting and digital marketing, and an estimated £100 million to St Andrews and Scotland as a result of the significant and ever increasing global media exposure. That increases the forecast total economic benefit of this year’s Open alone to more than £200 million, for the first time in history. That is a truly remarkable figure.
Jim Shannon
I am ever mindful that men might sometimes feel that they can play golf better than ladies. But about a month ago the Swedish golfer Linn Grant beat the gentlemen in a final. Does the Minister agree that that is an example of how golf equalises everyone? They are all on the same page. It is good to see ladies excel and beat men on many occasions—or all the time, probably. In golf, they do it well.
Nigel Huddleston
The hon. Gentleman, as always, makes an important point that I dare not disagree with. He is absolutely right. It is important that we showcase, support and encourage our women golfers and disability sports. We need them on television, too, because that inspires people to take part, and for those participating at elite level it is important for getting sponsorship and other support. I encourage broadcasters to seek opportunities to showcase golf on television as broadly as possible, because that will have an impact.
The legacy of these games is huge. The economic impact, which we just talked about, is important, but some people could be watching these golf events for the first time, get inspired and be sports stars of the future. I am always proud to reflect on the success and outreach of the many sporting events that we host in the UK. Whether the upcoming Birmingham 2022 Commonwealth games, the ongoing women’s Euros or the Open championship, sport has the power to unit, inspire and generate a better future for the nation. The positive contribution of golf to not only the UK economy but UK society as a whole is clear and emphatic, as we have discussed. I am excited to see the sport continue to grow in popularity and impact across its grassroots foundation and the elite fanbase.
The hon. Member for Manchester, Withington made the important point about the economic contribution of sport, particularly to help the recovery of the tourism sector. I gently remind him, though, that the tourism, hospitality and leisure sector was not neglected during the recovery. In fact, £37 billion of Government support was provided to the sector as part of the recovery, and it is bounding back very strongly.
A couple of Members mentioned the impact of the train strikes that we are unfortunately facing at the moment. All the politics aside, if an event is impacted by train or other strikes, it is important that people plan ahead, because they could be inconvenienced. However, I am pleased to say that at the Open, and indeed as we saw a couple of weeks ago with Glastonbury, the organisers are trying to communicate the challenges, encourage people to plan ahead, and put alternative measures in place, including park and ride, additional bus services, earlier or later trains, where possible, and so on. Again, with good communication, some of the challenges can be overcome.
However, I also appeal to all stakeholders, including the unions: please do not target sport; please ensure that people who have been planning these events, in many cases for years, can go ahead and deliver them as effectively and efficiently as possible. For the hundreds of thousands of people who are looking forward to sporting and music events and so on over the next few months—particularly as we recover from the pandemic—it is important that those go ahead and they can enjoy them.
Of course, if there is an impact, alternative plans and mitigation measures are being put in place by organisers. However, it is important that we do everything we can to enable the recovery of our sporting and tourism economies. Everybody has sympathy for the cost of living challenges that many people face, but there is a way to do things, and deliberately targeting events that people have been looking forward to may well not achieve the public support that is perhaps hoped for. I respectfully appeal to all stakeholders to work together so that we can overcome the challenges.
Our trains, in particular, are a really important part of the overall sports ecosystem. Many people going to sporting events rely on the trains. Similarly, tourism right across the country—for both domestic and inbound travel—relies heavily on trains. I think that we all want to ensure that people have long-term confidence in using our train services, and that trains can play their important role in the overall economic recovery. We understand the circumstances and the cost of living challenges, but let us all be sensible about how we achieve our goals.
I once again say a huge thank you to everybody who has contributed to this incredibly timely debate. I thank the hon. Member for North East Fife for securing it. I now look ahead to what I know will be a captivating few days of true golfing excellence at this historic 150th anniversary.