The Parliamentary Under-Secretary of State for Culture, Media and Sport (Mr David Evennett)
I begin by congratulating the hon. Member for Bassetlaw (John Mann) on securing the Adjournment debate this evening. I commend him for raising the topic in the House and for his excellent and powerful speech, which we listened to with great interest. He highlighted the strong and friendly links that this country has with the United States, and our historical contribution to that great nation. Personally, I love history and I believe that highlighting the pioneers of our past is very important. The hon. Gentleman has therefore done a great service this evening not only to history and to his constituency, but to the Americans by letting them know that they should visit Bassetlaw as part of the celebrations commemorating the Pilgrim Fathers and the Mayflower.
Oliver Colvile
Does my right hon. Friend recognise that we should use the occasion for a fantastic trade exhibition to make sure that we have lots of American companies coming over here to visit Plymouth as well and to boost our growth?
Mr Evennett
My hon. Friend makes a powerful case. I know that he has been a champion of his constituency and of the celebration of the 400th anniversary of the Mayflower. It is good to see my hon. Friend the Member for Stone (Sir William Cash) and also my hon. Friend the Member for Newark (Robert Jenrick), who tells me that there is a civil war centre funded by the Heritage Lottery Fund and an exhibition in his constituency, so we are getting to grips with this important historical occasion.
We want to encourage as many Americans as possible to learn at first hand about the journey of their forefathers, which underpins our special relationship. In doing so, we want them to discover more of our beautiful country, and to visit, look up their roots and enjoy our heritage.
The Mayflower with the Pilgrim Fathers on it left Plymouth on 6 September 1620 with just 102 passengers and crew on board. It arrived 56 days later on 11 November in Cape Cod on the US east coast. The Mayflower sailing is celebrated by many in the US as the beginning of their national legacy, and in the UK as the beginning of one of the most enduring alliances the world has ever known. The Mayflower sailed from Plymouth, but, as the hon. Member for Bassetlaw pointed out, three of the four signatories to the Mayflower compact came from Bassetlaw and south Yorkshire. They must be remembered too for their contribution.
Sir William Cash (Stone) (Con)
We should remember that four of the children who were on that journey came from Shropshire and were directly related to a distinguished former Member of this House, Sir Jasper More.
Mr Evennett
I am grateful to my hon. Friend for enlightening us on that matter.
It is only right that all parts of the United Kingdom that were involved in that momentous occasion can profit from the renewed interest that the citizens of the USA will have in visiting the UK as part of the 400th anniversary commemorations in 2020. This matters not just for the constituencies involved, but for tourism and the economic benefits brought by those tourists from America and other parts of the world, because we have a great story to tell. American tourists spent nearly £3 billion in this country in 2014.
The Plymouth area has received financial support from the Government, with £35,000 announced to upgrade facilities at the Mayflower museum. However, I would like to allay any fears that the people of Bassetlaw might have that all Mayflower-related financial support is going to Plymouth and will not be distributed across the country: £500,000 worth of support was announced in the autumn statement 2015 by my right hon. Friend the Chancellor, as we heard, for Mayflower-related celebrations across the country. VisitEngland is in the process of allocating that sum and will involve in its work a number of areas across the nation, not just the city of Plymouth.
Mr Evennett
I am grateful to the Chancellor for the support he is giving.
Other support might be available as well. To date, the Heritage Lottery Fund has not given any Mayflower-specific grants, although I understand that it is in discussions with other organisations across the UK, including in Bassetlaw, regarding possible bids.
I congratulate Plymouth on the proactive approach it has taken to deepen the cultural, educational and tourism links with large US target audiences, because all those aspects are vitally important. I congratulate Bassetlaw and other areas of England on getting together with Plymouth and other areas to discuss how they can all get involved in this historic event and make the most of this opportunity to encourage tourists to discover their areas. I understand that Bassetlaw Council, as a member of the Mayflower 400 organisation, is currently in discussions with the Heritage Lottery Fund about a bid for funding to support a planned series of events for the 400th anniversary celebrations. The result of that bid has yet to be decided, but I wish Mayflower 400 every success in its efforts.
That is exactly the type of collaboration, spreading the economic and cultural benefits of tourism right across the country, that this Government are seeking to encourage through our five-point plan for tourism. On that point, I welcome the fact that the hon. Member for Strangford (Jim Shannon) is in his place this evening. We all want to see as many visitors as possible coming to the UK and getting out and about across our fantastic country to see our heritage, because it is not just in London but across the country. The hon. Member for Bassetlaw made some powerful points about the people, the times they lived in, the effect they had on this country and their contribution to the creation of the United States of America.
Oliver Colvile
Will my right hon. Friend also recognise that it is really important that we have good transport links down to the south-west so that people can not only fly into the place, but take a train or a decent road down to Plymouth so that we can maximise the benefit for the city and for south-east Cornwall?
Mr Evennett
I note what my hon. Friend has said and will come to that point in a moment if I have time.
International tourism has grown spectacularly in recent decades. Obviously the Pilgrim Fathers took a long time to get across the Atlantic, but today that journey is very quick. International tourism is so important, and we are determined to capitalise on these opportunities to benefit the whole country.
The Prime Minister published the five-point plan last summer, within the first 100 days of this Government. One of our most important priorities has been to see greater collaboration between destinations in England. We have seen that this evening, with Plymouth and Bassetlaw working together on exciting opportunities and initiatives, and we also want our national tourism bodies, VisitEngland and VisitBritain, to work more closely together to promote holidays in England. That is why we have announced changes in the governance of VisitEngland and VisitBritain, and why we have announced a new £40 million Discover England Fund to incentivise destinations to work together. Having participated in a couple of regional roadshows for the Discover England Fund, I can say that it has been fantastic to see the creativity and energy of destinations when we all come together. I think that in this debate we have seen that creativity and the determination to celebrate this anniversary effectively.
Jim Shannon
In responding to the hon. Member for Bassetlaw (John Mann) the Minister has encapsulated my wish, which is that we do something for the whole United Kingdom of Great Britain and Northern Ireland, including the Ulster Scots in Northern Ireland, the Irish from the Republic, the Scots from Scotland and the Welsh from Wales. Together, in this great United Kingdom of Great Britain and Northern Ireland, we can come together to try to attract tourists from across the United States of America.
Mr Evennett
I am pleased to note the hon. Gentleman’s positive points. We want to ensure that the whole of the United Kingdom of Great Britain and Northern Ireland has more tourists and more opportunities to show what fantastic places we have across our nations.
Our second priority has been jobs and skills. We want to boost apprenticeships in tourism and to promote it as a career choice for the brightest and the best. Tourism is a growth area and it is exciting for people to get involved and have a career in it.
Thirdly, we realise that regulation is an issue for small business. We are looking at what we can do to ensure that regulation and how it is enforced is both proportionate and common sense.
A moment ago, my hon. Friend the Member for Plymouth, Sutton and Devonport (Oliver Colvile) mentioned transport. We need good transport, high-calibre locations, and great hotels and hospitality, but we need a joined-up approach. When visitors want to discover England, it is right that the transport offer is easy and straightforward to access—when they get off the train, ideally there will be a bus to take them to their final destination. I am working with colleagues in the transport and tourism industry to explore what more can be done, but it is important that we have a joined-up approach to ensure that people coming from America or wherever else around the world have not only a good experience—a high-calibre experience of history, culture, heritage and tradition—but good facilities and hotels. We do pretty well in this country, but we can always do better. That is what we are looking at most passionately.
We want to ensure that all visitors receive a great welcome. That means we must drive improvements in our visa service and ensure that tourists to the UK are greeted warmly when they arrive. Most recently, we have had negotiations on two-year visas for people coming from China, which would make a lot of difference—they want to visit on several occasions but do not want to apply for a visa every six months. My hon. Friends in the Home Office are dealing with that, and we have had considerable success.
We want people to go home with great memories and experiences, highlighting the best of Britain. We want them to go home and tell other people what has been achieved, and that Britain is not only open for business, but a top-level tourist attraction across our nations.
We want to ensure that our history is celebrated. That is why it is so important that we celebrate the 400th anniversary of that fantastic experience, so that we can learn about it, and so that our young people in schools and colleges know about it. We should talk about it and promote it. I am passionate that this has been a great opportunity this evening to highlight that and put it on the record. We have a little time to prepare, which is important. What I have heard from the hon. Member for Bassetlaw is encouraging and we want to do anything we can to assist. It is very important that we understand such a historic milestone. I have learned so much from what he has told us about his constituency, its people and what life was like at that time. We need to ensure that that is transmitted to the Americans, particularly so that they come back over here and see what life is all about.
I look forward to working with the hon. Gentleman to encourage as many tourists as possible to the Bassetlaw area during the coming years. The anniversary represents a great opportunity to commemorate an important historical event, which changed lives. As he highlighted, it was the opportunity to be the basis of what became the United States of America. We have learned a lot this evening about the history of Bassetlaw and the people involved.
John Mann
Before the Minister finishes his speech, I cordially invite him to Bassetlaw. I offer a personal guided tour of the site. He will have the opportunity to stay in the historic Sherwood forest. Of course, the majority of the Sherwood forest that still exists is in Bassetlaw. That is surely an offer that no tourism Minister could ever refuse.
Mr Evennett
I will certainly take that kind invitation on board. I will put it forward and have a look at the diary to see whether it is possible.
Mr Evennett
We are almost out of time. I welcome the debate, which has been good-humoured, interesting, factual and bipartisan. We have highlighted the great country we are and the history we have, and we want to celebrate it.
Question put and agreed to.