Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment has been made of the effectiveness of current regulatory protections, such as age verification and advertising restrictions, in preventing gambling among young people.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm. DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.
In addition, all operators in the UK are required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions and bonuses. The impact of these measures will be assessed in due course.
We are also working with colleagues across Government and other regulators to assess the effectiveness of age assurance tools on online platforms. We are considering a wide range of evidence to ensure children are best protected from gambling related harm.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the effectiveness of current regulatory frameworks governing gambling advertising across broadcast, online, and social media platforms.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm. DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.
In addition, all operators in the UK are required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions and bonuses. The impact of these measures will be assessed in due course.
We are also working with colleagues across Government and other regulators to assess the effectiveness of age assurance tools on online platforms. We are considering a wide range of evidence to ensure children are best protected from gambling related harm.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she plans to require gambling operators and online platforms to provide greater transparency regarding how gambling advertisements are targeted and delivered to users.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The advertising codes that apply to all licensed gambling operators state that advertising must not be targeted at children or vulnerable people. The Government welcomes measures implemented by the Gambling Commission which have given customers greater control over the direct marketing they receive, and include further restrictions to make sure bonuses are constructed in a responsible way which does not encourage excessive or harmful gambling.
We will continue to explore whether more can be done to further raise standards in this area, particularly on online platforms.
Asked by: Chris Evans (Labour (Co-op) - Caerphilly)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what recent assessment her Department has made of a) the risks associated with mainstream (i) entertainment brands and (ii) broadcasters distributing gambling (A) advertising and (B) sponsorship and b) the potential impact of this on (1) children and (2) vulnerable audiences.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Government is clear that wherever gambling advertising appears, it must be socially responsible. There are a number of robust codes in place to protect children and vulnerable adults from harm, enforced by the Advertising Standards Authority (ASA) independently of Government. The ASA regularly reviews its codes and guidance to ensure they continue to protect children and vulnerable customers in an evolving advertising landscape. For example, the ASA recently strengthened its guidance on strong appeal to children, which focused on social media and the use of influencers.
Government recognises that more needs to be done, and we have now set the gambling industry a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm. The Government is committed to using the best available evidence on the impact of advertising from a wide range of sources when determining next steps in this space. We will continue to monitor the evidence base and will work with the Gambling Commission and ASA to ensure our advertising regulation regime is fit for purpose.
Asked by: Andrew Snowden (Conservative - Fylde)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the risk of skin gambling on young people.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
Unlicensed skins gambling websites operate illegally outside of the video game ecosystem. Earlier this year, we commissioned independent research to better understand skins gambling and its impact on children and young people. The resulting rapid evidence review on skins gambling was published in September. This review and its conclusions will form part of our consideration when determining what future policy changes may be needed around how to best protect children and young people from skins gambling related harms.
Asked by: John Hayes (Conservative - South Holland and The Deepings)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of gambling adverts on people living in Lincolnshire
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Government is clear that wherever gambling advertising appears, it must be socially responsible. There are a number of robust measures in place to regulate advertising, designed to protect children and vulnerable adults from harm. Additionally, we have set the gambling industry a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm.
The Government monitors the best available evidence from a wide range of sources to aid our assessment of the impact of gambling advertising at a national level. Developing quality evidence in this area is a key priority for the new statutory gambling levy. Twenty percent of funding will be directed towards high quality, independent research to fill gaps in the evidence base on gambling-related harm. We will continue to monitor the developments in the evidence and take action where appropriate.
Asked by: Martin Wrigley (Liberal Democrat - Newton Abbot)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the prevalence of gambling advertising that is not obviously identifiable as advertising.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Government is clear that wherever gambling advertising appears, it must be socially responsible. We have set the gambling industry a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm.
There are a number of robust measures in place to regulate advertising, designed to protect children and vulnerable adults from harm. All gambling operators who advertise in the UK must comply with advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of the Government. These codes apply to all advertising, including content marketing, but does not apply to editorial content, which is not deemed to be selling a product or service. The Government monitors the best available evidence from a wide range of sources to aid our assessment of the impact of gambling advertising at a national level.
Additionally, advertising code changes implemented from 1 September 2025 have increased the ASA’s scope, enabling the ASA to also regulate advertising by overseas gambling operators using online ads to target UK consumers.
Asked by: Scott Arthur (Labour - Edinburgh South West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the effectiveness of gambling legislation in protecting young people from gambling-related harm.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
We are committed to implementing gambling white paper legislative measures and to evaluating these measures effectively. As part of this, we introduced a £2 online slots stake limit for 18-24 year olds in May this year, a targeted-harm reduction measure for a high risk product. We have committed to review these measures within five years, or earlier if there is evidence to do so.
We have also introduced a statutory gambling levy. 30% of levy funding will be allocated to prevention activity, including education and early intervention to help protect young people from gambling-related harm.
We are also assessing white paper measures through an ongoing evaluation, and will publish the final report on the impact of these measures in due course. In parallel we will continue to monitor the best available evidence to inform how we protect young people from gambling harm amongst children and young people.
Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)
Question to the Department for Education:
To ask the Secretary of State for Education, what steps her Department is taking to help support schools to (a) identify and (b) manage risks related to children and young people accessing gambling content through (i) websites, (ii) apps and (iii) social media.
Answered by Stephen Morgan - Government Whip, Lord Commissioner of HM Treasury
Education is a devolved matter, and the response outlines the information for England only.
The department is committed to helping schools in England protect pupils from online harms, including gambling content accessed via websites, apps, and social media.
The ‘keeping children safe in education’ guidance makes clear that schools and colleges should ensure appropriate filtering and monitoring systems are in place and their effectiveness is regularly reviewed. This limits children's exposure to harmful content, including gambling, while on school-managed computers.
To help schools meet their safeguarding obligations, the department has published filtering and monitoring standards. These standards set out how schools can effectively assign roles and responsibilities, review filtering and monitoring annually, block harmful illegal and inappropriate content, and implement monitoring strategies.
Online safety is also embedded in the curriculum through relationships, sex and health education, where pupils are taught about the risks of harmful online behaviours, including gambling.
The department continues to share best practice with counterparts across the UK.
Asked by: Chris Evans (Labour (Co-op) - Caerphilly)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to ensure that gambling (a) advertisements and (b) products are not directed at (i) children and (ii) young people.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
To improve and expand the services available to understand, tackle and treat gambling-related harm, the Government has introduced a statutory levy on gambling operators to fund research, prevention and treatment. This includes dedicated investment for prevention to raise awareness of the risks associated with gambling and facilitating a cultural shift to break down barriers to help-seeking behaviour such as stigma. Thirty percent of funding will be allocated to prevention activity, including education and early intervention, to help raise awareness of harmful gambling.
There are existing robust rules in place to ensure that gambling advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons. Adverts cannot be targeted towards children, feature those under 25 or those who are perceived as being under 25, and top-flight footballers and celebrities popular with children are also banned from adverts to ensure they do not have inappropriate appeal. The IGRG Code includes specific requirements for operators to include ‘GambleAware’ or ‘www.gambleaware.org’ in their advertisements.
However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely. Additionally, there is ongoing work with DHSC and the Gambling Commission to develop a new, evidence-based model for independently developed messages to increase awareness of gambling harms, replacing industry ownership of safer gambling messaging.