Question to the Department of Health and Social Care:

To ask His Majesty's Government what assessment they have made of the outcome of the national recruitment campaign for care workers, ‘Made with Care’.

Due to the fragmented nature of the adult social care sector and no centralised operational recruitment data tracking, it is not possible to assess the number of new adult social care workers expected to be recruited as a result of campaign activity.

However, to mitigate this, proxy measures have been developed to assess campaign impact, which include visits to the campaign website and searches for a job in adult social care during the campaign period.