Question to the Department of Health and Social Care:

To ask His Majesty's Government what assessment they have made of the impact of their planned advertising restrictions on less healthy food on reducing child obesity.

The Government has set a bold ambition to raise the healthiest generation of children ever and will take action to address the childhood obesity crisis. This requires a range of policies, which is why we have set out decisive action in the 10-Year Health Plan. As part of this, we are committed to implementing the advertising restrictions for less healthy food and drink on television and online.  These restrictions are expected to remove up to 7.2 billion calories from children’s diets per year in the United Kingdom and deliver approximately £2 billion in health benefits. The restrictions are expected to reduce childhood obesity by 20,000 cases. The restrictions specifically target categories of products that have been identified as of most concern in relation to childhood obesity. However, we also recognise that the restrictions will have an impact on businesses, and we have therefore made sure that the restrictions are proportionate and strike the right balance between health benefits and impact on businesses, for example ensuring that brand advertising which does not identify less healthy food or drink products is not in the scope of the policy.