Question to the Home Office:

To ask His Majesty's Government what assessment they have made of the potential provision of content regarding tackling violence against women and girls through (1) immersive, and (2) other, electronic media.

The Home Office has worked to identify the most impactful and cost-effective channels to provide content under its tackling violence against women and girls campaign, Enough. This has included variety of digital channels including social media advertising, video-on-demand, digital audio and search engine optimisation.

Immersive forms of electronic media were considered as part of the campaign’s PR activity, but not pursued, following advice from sector experts who felt this type of activity could carry an increased risk of triggering trauma among victims of abuse.

We will continue to ensure any future campaign activity explores and utilises innovative ways of reaching our audiences and delivering its vital message.