Advertising: Taxation

(asked on 18th September 2020) - View Source

Question to the HM Treasury:

To ask Her Majesty's Government what plans they have to consider revenue-raising opportunities and consequential behavioural changes through the levying of taxes on online and television advertisements.


Answered by
 Portrait
Lord Agnew of Oulton
This question was answered on 1st October 2020

The Government introduced a Digital Services Tax (DST) in April 2020, which is designed to ensure tech firms with UK user generated content pay their fair share of tax in the UK.

The DST applies to businesses that provide a social media platform, search engine or an online marketplace to UK users. The provision of these services includes the carrying on of any associated online advertising business.

The DST is a temporary measure until an appropriate international solution is in place.

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