Gambling: Advertising

(asked on 12th May 2025) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the Written Answer by Baroness Twycross on 24 March (HL5621), whether they have commissioned an industry-led assessment of the impact of gambling advertising.


Answered by
Baroness Twycross Portrait
Baroness Twycross
Baroness in Waiting (HM Household) (Whip)
This question was answered on 27th May 2025

We have set the gambling industry a clear task to do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. The Betting and Gaming Council has since commissioned an advertising report which will be published in due course. We are committed to reviewing the best available evidence from a wide range of sources and working with all key stakeholders to inform next steps in this space and ensure effective measures are in place to protect those at risk.

Strengthened measures on socially responsible incentives (SRI) are being delivered through the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). As the statutory regulator, the implementation date is a matter for the Gambling Commission and the rationale for its decision was set out in their formal response to the SRI consultation.

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