Question to the Department of Health and Social Care:

To ask His Majesty's Government what steps they are taking to tackle the rise in illegal high-strength nicotine pouches.

Data from August 2024 by ASH suggests that 1.2% of children aged between 11 and 18 years old currently use nicotine pouches. The Government is concerned that these products, just like vapes, are being branded and marketed to appeal to children through colourful packaging and flavours. There is currently no set nicotine limit for nicotine pouches, and nicotine strengths vary from two milligrams per pouch to as high as 150 milligrams per pouch.

That is why, through the Tobacco and Vapes Bill, we are banning the advertisement and sponsorship of these products, introducing age of sale restrictions to people aged 18 years old for nicotine pouches, banning free samples, and providing powers to restrict packaging, flavours, and point of sale displays.

These powers will also allow the Government to limit the amount of nicotine in a pouch, as well as ban any other ingredient that might be harmful in a pouch. We will therefore be able to regulate, subject to consultation, to ensure that nicotine pouches are limited to an appropriate strength.

We will consult on these regulations as soon as possible once the bill has received Royal Assent.