Question to the Department for Business and Trade:

To ask His Majesty's Government what research they have commissioned or reviewed regarding the successful revitalisation strategies employed in Jingdezhen, China's pottery industry; and how these insights might be adapted to strengthen Stoke-on-Trent's ceramics sector while respecting its unique heritage and market position.

The Department of Business and Trade works closely with the sector to understand its challenges and provide support to help its global competitiveness.

Through our continued engagement with Ceramics UK and its membership, we will inquire whether the sector has any thoughts on revitalisation strategies deployed in China.