Gambling: Social Media

(asked on 3rd November 2021) - View Source

Question to the Department for Digital, Culture, Media and Sport:

To ask Her Majesty's Government what assessment they have made of the recommendation from the report by Bristol University What are the odds? The appeal of gambling adverts to children and young persons on twitter, published on 26 October, that there should be an opt-in requirement to receive gambling advertisements on social media.


Answered by
Lord Parkinson of Whitley Bay Portrait
Lord Parkinson of Whitley Bay
Lord in Waiting (HM Household) (Whip)
This question was answered on 17th November 2021

The Government is carrying out a Review of the Gambling Act 2005 and is looking closely at the evidence regarding the impacts of allowing operators to advertise, including on social media. It will consider the research conducted by Bristol University carefully as part of that Review.

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Gambling operators advertising online, including on social media, must abide by the advertising codes issued by the Committee of Advertising Practice (CAP) and the Gambling Commission may take enforcement action against them if they do not. The CAP consulted earlier this year on proposals to strengthen the codes and further limit the presence of gambling adverts for the protection of children and vulnerable people. Changes to safeguard vulnerable adults were announced this summer, and the full outcome is to be announced before the end of the year.

Following work with the Gambling Commission, the industry has also committed to make better use of advertising technology to target adverts away from children on social media. The Gambling Industry Code for Socially Responsible Advertising now requires operators to ensure paid-for advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government is also looking more broadly at how online advertising is regulated through the Online Advertising Programme, which will be launching a public consultation this year. Our aim is to foster fair, accountable and ethical online advertising that works for individuals, businesses and society as a whole.

This content was generated for your convenience by Parallel Parliament and does not form part of the official record.
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06/12/2021 - Lords Chamber

1: are the odds? The appeal of gambling adverts to children and young persons on Twitter, published in October - Speech Link
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14/09/2017 - Lords Chamber

1: perceived as a conflict of interest, in that one of my children is head of policy for Google in the UK.The genesis - Speech Link

3. Gambling Advertising
12/09/2018 - Lords Chamber

1: prevalence of gambling advertising, as reported in the Gambling Commission’s Review of online gambling, published - Speech Link
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4. Gambling: Addiction
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