Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what assessment they have made of the evidence review published by the Ada Lovelace Institute on 5 May on UK public attitudes to regulating data and data-driven technologies; and what steps are they taking to assess public attitudes to data regulation.

We welcome the Ada Lovelace Institute’s review of public attitudes to regulating data-driven technologies, and agree that this is a pressing issue. The findings reflect those of the Centre for Data Ethics and Innovation’s (CDEI’s) public engagement research and highlight key questions that the CDEI’s current and planned work addresses.

We agree that it is vital to understand people’s experiences and perspectives in order to align data policy and governance with societal values and needs: this is embedded at the CDEI through a dedicated Public Attitudes Insight team. The CDEI has shared its insights into public perceptions of data use in the recently-published, world-first Public Attitudes to Data and AI Tracker Survey which has already been widely used across the public and private sector.

The CDEI and the Cabinet Office’s Central Digital and Data Office have also been at the forefront of creating an algorithmic transparency standard for the public sector, which has the needs and expectations of the public at its core, and has since been adopted as a pilot with several public sector organisations. This is a key example of how public engagement can be translated into trustworthy data practices – a recommendation from the Ada Lovelace Institute’s review.

The CDEI will continue to work closely with the Ada Lovelace Institute to monitor the public’s attitudes towards data-driven technologies and data regulation, and consolidate and apply the findings to the Government’s work on data-sharing. Research into public attitudes is fundamental to the Government’s efforts to create a trustworthy data-driven technology ecosystem.