Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the appropriateness of Electronic Arts remaining a member of the Technical Working Group on Loot Boxes, following the ruling by the Advertising Standards Authority that it breached the CAP Code by failing to disclose the presence of in-game purchases in some of its products.

His Majesty’s Government is committed to ensuring that video games can be enjoyed safely and responsibly by everyone.

The Advertising Standards Authority ruled that Electronic Arts had breached the Committee of Advertising Practice guidance on two of its adverts by failing to disclose the presence of in-game purchases including random items. We understand that Electronic Arts has responded that the error has been resolved and the adverts removed, which the Advertising Standards Authority has acknowledged.

In July 2023, video games trade body Ukie published new, industry-led guidance on loot boxes to improve player protections. The guidance was developed by a DCMS-convened Technical Working Group which brought together knowledge and expertise from major games companies and platforms operating in the UK, including Electronic Arts. The group met eight times and engaged with academics, the Games Rating Authority, the Information Commissioner’s Office, and the Competition and Markets Authority.