Question to the Department of Health and Social Care:

To ask Her Majesty's Government what assessment they have made of the YMCA and NHS campaign #IAMWHOLE; and what action, if any, they have taken in response to that campaign.

Campaigns such as #IAMWHOLE make an essential contribution to challenging the stigma that surrounds mental health, and Ministers have supported it. The Department has long funded, in partnership with charities, the Time to Change (TTC) campaign to challenge the stigma surrounding mental illness. TTC has campaigned on these issues for over ten years, and has reported to the Department that it estimates it has improved attitudes to mental health of over 4 million people in England.